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Webinar Series:How To Grow, Engage and Convert Facebook Fans Part Two:   5 Ways to Effectively Engage Your   Facebook Fans...
Housekeeping Items• Turn your computer speakers on & up!• Share your questions in the question window• Tweet using #SnapAp...
Today’s Agenda 1.       Who/what is SnapApp? 2.       What is Engagement on Facebook & Why is it so important? 3.       5 ...
Facebook Website Blog Twitter, Google+ Mobile Ad Unit#SnapApp4Facebook                    4
5
6
Broad Category Adoption#SnapApp4Facebook                                   7
Marketing Strategy#SnapApp4Facebook                                         8
And Then…            9
[def-uh-nish-uhn]  Engage (verb)– to occupy the  attention or efforts of a person#SnapApp4Facebook                        ...
Marketers struggle with           ENGAGEMENT     88%+ will never return to your page#SnapApp4Facebook                     ...
95%          of “engagement”happens in News Feed/TopStories…                               12
Why Marketers Really Love                            Facebook…                                                            ...
EdgeRank Algorithm#SnapApp4Facebook                               14
Find an Edge…            Projected # of users   Pages            by August 2012             BILLION BITS OF             CO...
Five Ways to Engage1. Optimal Frequency of Posts2. Anatomy of Shareable Content3. Using Content to Increase People Talking...
1.       Timeliness         & Frequency On average, Facebook Fan Pages are updated only once every 16 days!               ...
To Bot, or not To Bot?                                                                                                    ...
Adjust for YOUR Ideal Timing• Edgerankchecker.com• Facebook Insights – timing of popular posts                            ...
2.           Gain Some Weight                                                                                =        DO  ...
Mix it Up!             21
22
Welcome New Guests              +50%                     23
Goodbye, Default Tabs…Hello “Favorite Apps”!                         24
3.   Expose Yourself…with Good Content                                10%                                         25
26
27
Encourage Sharing#SnapApp4Facebook                               28
#SnapApp4Facebook                    29
4.      “Ad” Repeat Viewings     70% say [Facebook Ads]       Low cost way to get     didn’t work to acquire new   impress...
Contain the experience insideof your Facebook page                                31
5.   Targeting Beyond Facebook                                 32
6.             Don’t Forget MOBILE!                             Choose a                            vendor with           ...
Poor Experience = Low ConversionFacebook UserFacebook User                                           34
Engagement Cheat-Sheet1. Know Your Edge(s) & Vary Posts       -Be Heavy on High Weight Content like Photos, Apps & Video’s...
A Shameless Plug & Example                               Visit                         Facebook.com/SnapApp               ...
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Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores

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Transcript of "Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores"

  1. 1. Webinar Series:How To Grow, Engage and Convert Facebook Fans Part Two: 5 Ways to Effectively Engage Your Facebook Fans #SnapApp4Facebook Please us at Facebook.com/SnapApp 1
  2. 2. Housekeeping Items• Turn your computer speakers on & up!• Share your questions in the question window• Tweet using #SnapApp4Facebook• Recording & slides will be made available within 48 hours• Like us SnapApp on Facebook & leave your feedback so we can improve our next events! 2
  3. 3. Today’s Agenda 1. Who/what is SnapApp? 2. What is Engagement on Facebook & Why is it so important? 3. 5 Ways to Drive Fan Engagement – Optimal Frequency of Posts – Anatomy of a Shareable Content – Using Content to Increase People Talking About This Rating – Tying Facebook Activity to Other Marketing Outreach – Facebook Ads and Targeting to Encourage Repeat Page Visits#SnapApp4Facebook 3
  4. 4. Facebook Website Blog Twitter, Google+ Mobile Ad Unit#SnapApp4Facebook 4
  5. 5. 5
  6. 6. 6
  7. 7. Broad Category Adoption#SnapApp4Facebook 7
  8. 8. Marketing Strategy#SnapApp4Facebook 8
  9. 9. And Then… 9
  10. 10. [def-uh-nish-uhn] Engage (verb)– to occupy the attention or efforts of a person#SnapApp4Facebook 10
  11. 11. Marketers struggle with ENGAGEMENT 88%+ will never return to your page#SnapApp4Facebook 11
  12. 12. 95% of “engagement”happens in News Feed/TopStories… 12
  13. 13. Why Marketers Really Love Facebook… 60+% Usually or Always Source: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands Buy!#SnapApp4Facebook 13
  14. 14. EdgeRank Algorithm#SnapApp4Facebook 14
  15. 15. Find an Edge… Projected # of users Pages by August 2012 BILLION BITS OF CONTENT SHARED EACH WEEK#SnapApp4Facebook 15
  16. 16. Five Ways to Engage1. Optimal Frequency of Posts2. Anatomy of Shareable Content3. Using Content to Increase People Talking About This Rating4. Facebook Ads and Targeting to Encourage Repeat Page Visits5. Tying Facebook Activity to Other Marketing Outreach 16
  17. 17. 1. Timeliness & Frequency On average, Facebook Fan Pages are updated only once every 16 days! - Sysmos “Daily posting (at least Monday through Saturday) should yield daily comments and engagement.” http://blog.kissmetrics.com/science-of-social-timing-1/ 17
  18. 18. To Bot, or not To Bot? Post on the weekends! http://edgerankchecker.com/blog/2011/12/did-facebook-really-fix-the-3rd-party-api-penalty/ http://danzarrella.com/infographic-how-to-use-contra-competitive-timing-for-more-retweets-likes-comments-and-clicks.html 18
  19. 19. Adjust for YOUR Ideal Timing• Edgerankchecker.com• Facebook Insights – timing of popular posts 19
  20. 20. 2. Gain Some Weight = DO DON’T Include a fun/explanatory Use shortened links in comment with your media postshttp://www.sociallyengagedmarketing.com/2011/12/how-to-get-more-facebook-comments-likes-and-shares/ 20
  21. 21. Mix it Up! 21
  22. 22. 22
  23. 23. Welcome New Guests +50% 23
  24. 24. Goodbye, Default Tabs…Hello “Favorite Apps”! 24
  25. 25. 3. Expose Yourself…with Good Content 10% 25
  26. 26. 26
  27. 27. 27
  28. 28. Encourage Sharing#SnapApp4Facebook 28
  29. 29. #SnapApp4Facebook 29
  30. 30. 4. “Ad” Repeat Viewings 70% say [Facebook Ads] Low cost way to get didn’t work to acquire new impressions (branding!) & customers promote your page 30
  31. 31. Contain the experience insideof your Facebook page 31
  32. 32. 5. Targeting Beyond Facebook 32
  33. 33. 6. Don’t Forget MOBILE! Choose a vendor with Mobile Capabilities!Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ 33
  34. 34. Poor Experience = Low ConversionFacebook UserFacebook User 34
  35. 35. Engagement Cheat-Sheet1. Know Your Edge(s) & Vary Posts -Be Heavy on High Weight Content like Photos, Apps & Video’s2. Post at least daily, but test higher volume with your audience -Don’t forget weekends! -Don’t use shortened URLs3. Use Lots of Apps w/Eye Catching Images to Fill Your “Favorites”4. Promote Your Page w/Ads -But try & keep the experience on Facebook5. Consider how Facebook Behavior can be used in targeting6. Plan for a Mobile User 35
  36. 36. A Shameless Plug & Example Visit Facebook.com/SnapApp to see how it works!#SnapApp4Facebook 36
  37. 37. Questions?Join us next week on 3/14 to explore Facebook Timelines forBrand Pages. Know how it will impact you & what you need to donow. Register:https://www4.gotomeeting.com/register/303346407 Please us at Facebook.com/SnapApp#SnapApp4Facebook 37
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