Transcript of "Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores"
Webinar Series:How To Grow, Engage and Convert Facebook Fans Part Two: 5 Ways to Effectively Engage Your Facebook Fans #SnapApp4Facebook Please us at Facebook.com/SnapApp 1
Housekeeping Items• Turn your computer speakers on & up!• Share your questions in the question window• Tweet using #SnapApp4Facebook• Recording & slides will be made available within 48 hours• Like us SnapApp on Facebook & leave your feedback so we can improve our next events! 2
Today’s Agenda 1. Who/what is SnapApp? 2. What is Engagement on Facebook & Why is it so important? 3. 5 Ways to Drive Fan Engagement – Optimal Frequency of Posts – Anatomy of a Shareable Content – Using Content to Increase People Talking About This Rating – Tying Facebook Activity to Other Marketing Outreach – Facebook Ads and Targeting to Encourage Repeat Page Visits#SnapApp4Facebook 3
Facebook Website Blog Twitter, Google+ Mobile Ad Unit#SnapApp4Facebook 4
Find an Edge… Projected # of users Pages by August 2012 BILLION BITS OF CONTENT SHARED EACH WEEK#SnapApp4Facebook 15
Five Ways to Engage1. Optimal Frequency of Posts2. Anatomy of Shareable Content3. Using Content to Increase People Talking About This Rating4. Facebook Ads and Targeting to Encourage Repeat Page Visits5. Tying Facebook Activity to Other Marketing Outreach 16
1. Timeliness & Frequency On average, Facebook Fan Pages are updated only once every 16 days! - Sysmos “Daily posting (at least Monday through Saturday) should yield daily comments and engagement.” http://blog.kissmetrics.com/science-of-social-timing-1/ 17
To Bot, or not To Bot? Post on the weekends! http://edgerankchecker.com/blog/2011/12/did-facebook-really-fix-the-3rd-party-api-penalty/ http://danzarrella.com/infographic-how-to-use-contra-competitive-timing-for-more-retweets-likes-comments-and-clicks.html 18
Adjust for YOUR Ideal Timing• Edgerankchecker.com• Facebook Insights – timing of popular posts 19
2. Gain Some Weight = DO DON’T Include a fun/explanatory Use shortened links in comment with your media postshttp://www.sociallyengagedmarketing.com/2011/12/how-to-get-more-facebook-comments-likes-and-shares/ 20
6. Don’t Forget MOBILE! Choose a vendor with Mobile Capabilities!Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ 33
Poor Experience = Low ConversionFacebook UserFacebook User 34
Engagement Cheat-Sheet1. Know Your Edge(s) & Vary Posts -Be Heavy on High Weight Content like Photos, Apps & Video’s2. Post at least daily, but test higher volume with your audience -Don’t forget weekends! -Don’t use shortened URLs3. Use Lots of Apps w/Eye Catching Images to Fill Your “Favorites”4. Promote Your Page w/Ads -But try & keep the experience on Facebook5. Consider how Facebook Behavior can be used in targeting6. Plan for a Mobile User 35
A Shameless Plug & Example Visit Facebook.com/SnapApp to see how it works!#SnapApp4Facebook 36
Questions?Join us next week on 3/14 to explore Facebook Timelines forBrand Pages. Know how it will impact you & what you need to donow. Register:https://www4.gotomeeting.com/register/303346407 Please us at Facebook.com/SnapApp#SnapApp4Facebook 37
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