Facebook and Twitter Posting Frequency
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Facebook and Twitter Posting Frequency

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We all know that you have to create and post content on Facebook and Twitter somewhat frequently in order to attract new and entertain current followers. But then this question is always asked -......

We all know that you have to create and post content on Facebook and Twitter somewhat frequently in order to attract new and entertain current followers. But then this question is always asked - How frequently should I update these two social sites?

View this slide deck to learn more about posting frequency, as well as the best times to post your content.

View the full blog post here: http://blog.snapapp.com/how-frequently-should-you-update-facebook-and-twitter

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  • 1. How Frequently Should YouUpdate Facebook and Twitter? www.SnapApp.com Facebook.com/SnapApp @Snap_App 855-SNAP-APP
  • 2. Facebook posting frequency depends on the person or the brand – essentially, one can post as frequently as they wish. As posting frequency increases to three times a day though, unsubscribe rates do as well. Tip #1: Pay close attention to the number ofunsubscribes relative to the number of posts on your Page
  • 3. Tip #2: Post on weekends and off peak hoursAll Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media
  • 4. Tip #3: Post photos and lengthy status updates • Interaction rates for photos on Facebook are 200% higher than those for other content types • Status updates have the second-highest interaction rate percentage • The longer the Facebook status, the higher the interaction rateAll Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media
  • 5. Tip #4: Ask for users to “Like” your page Out of a ~50K Page sample size study, only 1.3% of status updates included calls to action (CTA) But, asking users to “Like” your Page increases your interaction rate, on average, by 216%All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media
  • 6. Tip #5: Know when users are interacting with your content Of users that will interact with your content will have done so within the first hour after posting Of users that will interact with your content will have done so within the first nine hours after postingAll Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media
  • 7. Like Facebook, Twitter posting frequency depends onthe person or the brand. Twitter, though, is a numbers game, and frequent tweeting is core to the usefulness of the platform.Tip #1: Define your goal on Twitter: Do you want to increase followers or drive traffic to your website?
  • 8. Tip #2: If you wish to increase followers and see a largenumber of retweets, post frequently • Most people can tweet more than they currently do without clogging their followers’ Twitter feed • Highest number of retweets occur late in the week and between 2PM and 5PM EST All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation
  • 9. Tip #3: If you wish to drive traffic to your website, limit thenumber of posts per hour • Followers are less likely to click through links if in each post • Click through rates spike on weekends and between 11AM and 5PM EST All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation
  • 10. Tip #4: Find an average number of daily tweets thatis appropriate for your Twitter strategy The average number of tweets peaks around 22 times per day. While this doesn’t have to hold true for your strategy, find an appropriate number of tweets that assists you in achieving your goals on Twitter. All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation
  • 11. SnapApp is a self-service marketing platform that empowers you to build sweepstakes, quizzes, coupons, & more toengage fans across both social media and the web To learn more, contact SnapApp or open a FREE account at: www.SnapApp.com Facebook.com/SnapApp @Snap_App 855-SNAP-APP