Press Release/Sara Surber

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For Crisis Communications, I wrote press releases for Scott Institute in response to handling a crisis scenario.

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Press Release/Sara Surber

  1. 1. Scott Institute<br />1040 Gulf Breeze Parkway<br />Pensacola, FL 32561<br />850-555-5555<br />FOR IMMEDIATE RELEASEContact:Sara SurberPublic Relations DirectorCommunications Management850-555-5585<br />Scott Institute Recovers Fumble<br />GULF BREEZE, Florida-Nov. ##, 2010- Our institute has recently been under scrutiny regarding comments made by a staff member regarding his opinion on an esteemed client’s recovery. <br />The client is a prominent NFL quarterback for the Atlanta Snakes and has recently made his grievances with our institute public.<br />The comments made were about the assumed physical status of our client and the impact that it will have on his career. The comments, however, are just that—assumptions. <br />Mr. Dakota is still receiving advanced treatment from our institute and his condition is expected to meet with improvement. It is still too early in the game to tell the final score, but with the help of our team, Mr. Dakota will continue on the road to recovery.<br />Patient confidentiality is very important to us. We do not condone the comments and actions of our non-medical staff member. Our policies are currently under revision to prevent an event of this nature from reoccurring in the future. <br />We will continue to provide the most advanced treatments in sports medicine to our patients. We have been helping the community and our clients for the past four years and will continue to do so. <br />###<br />###<br />

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