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project on coporate strategy by nokia v/s samsung

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  • Transcript

    • 1. Exploring Corporate Strategy
    • 2.
      • Analyzing a Company’s Competitive Position is……
      • Evaluating in terms of qualitative and quantitative standpoints.
    • 3.  
    • 4.
      • :Vision:
      • Voice Goes Mobile….If it can go mobile– it will
      • :Mission:
      • Connecting People
    • 5.  
    • 6.
      • : Vision:
      • Leading the Digital Convergence Revolution
      • GROWING TO BE THE BEST
      • :Mission:
      • Digital-ε Company .
    • 7.  
    • 8. Nokia’s Strategy in India
      • Expand mobile voice
      • Drive consumer multimedia
      • Bring extended mobility to enterprises
      • Clearly defined objectives and goals
      • Right timing of decisions
      • Determination and risk taking
      • Foreseeing and using rising market opportunities
      • Creating the future
    • 9.  
    • 10.  
    • 11. Samsung Strategy in India
      • Aggressively hawking flip-tops and clamshells with polyphonic ring tones and color screens.
      • Nationwide distributor and retail presence in the domestic consumer durables market.
      • Samsung has been associated with the Lakme India Fashion Week (LIFW) for its Mobile Phones. The Company used the LIFW-2005 as a platform to launch its D-500, World’s Best Mobile Phone in the Indian market.
      • Set up a handset manufacturing facility in India
    • 12. What is SWOT Analysis
      • It is a non-financial planning tool.
      • It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format).
      • The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality.
      • Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets.
      • Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development. 
    • 13. SWOT ANALYSIS
    • 14. Three stages of a SWOT analysis
      • Identify.
      • Draw conclusions.
      • Translate into strategic action.
    • 15. Advantages of SWOT Analysis
      • Consolidate strengths
      • Minimizes Weaknesses
      • Helps to Grab Opportunities
      • Minimizes Threats
      • Facilitates Planning
      • Facilitates Alternative Choices
      • Helps to Innovate
      • Ensure Survival & Success
    • 16. SWOT Analysis On Samsung
      • Strengths
      • New product concept to rollout in five months
      • Catching the pulse of the consumer, offering good designs & understanding Emotions
      • Heavy investment in technology, product design, and human resources
      • Focus on innovative products for the high-end market.
    • 17.
      • Weaknesses
      • Not pro actively coming out with newer models
      • Lack in product differentiation.
      • Different models at different price points
      • Focus on mass market instead of niche markets
      • Not very user friendly designs.
    • 18.
      • Opportunities
      • Distinguish its service from competitors.
      • Offer product variations
      • Demand for cell phones driven by the service providers or carriers
      • Tie up with service providers
      • Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%. (As per a study report)
    • 19.
      • Threats
      • Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market
      • Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share.
      • Not keeping track of the new trends in the market
      • Not an accessory and fashion statement
    • 20. SWOT Analysis On Nokia
      • Strengths
      • Strength of the corporate brand.
      • Complexity improves its Competitive position
      • Design, the branding and the technology
      • Backwards compatibility - protection from a Japanese onslaught
      • Lending personality to its products (fashion statement)
      • Effective advertisement and market communication
      • Not only a tool for business but being an item of everyday convenience
    • 21.
      • Weakness
      • Lapse has opened up space for smaller competitors
      • Potential threat from Microsoft’s entry into mobile telephony
      • Ericsson- king of wireless infrastructure
      • Design to market takes more time
    • 22.
      • Opportunities
      • Highest growth in markets such as China and Latin America
      • Feature-loaded phones to act as an offset
      • Providing value at a reasonable lifetime cost
      • Life style marketing and segmentation
      • Building a worldwide supplier network
      • Preempting competitors in critical markets
      • Managing competitive interaction
    • 23.
      • Threats
      • Biggest threat - “complacency”
      • “ Inflection point” - a disruptive technological change
      • New competitors with different skills and potent brands challenge
      • 3G will increasing competition between suppliers
      • Cheaper midrange models from Motorola and others

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