Neurological (“unlocking the Entrepreneurial Brain”)• Stanford Study: “Fiction Boosts the Brain”• Power of Narrative: Pitchdeck as Poetry.• Disruption potential. Cannot disrupt without a disruptable mind.
Contextual: (“Know your space, know your people.”) • Your business exists in space and time. • Users are people not data points. • Learn from the past. Know what to repeat.
Case Studies: The Reading lists of...• Chris Anderson (Wired)• Tony Hsieh (Zappos)• Rashmi Sinha (Slideshare)• Leah Busque (TaskRabbit)
Thank you.Will Schwalbe Kevin Smokler @willsch @weegee