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Sxsw preso 2012

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SXSW Preso idea

SXSW Preso idea

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Transcript

  • 1. The Startup Library: Reading like an EntrepreneurBooks and Business by Will Schwalbe & Kevin Smokler
  • 2. Reading? When? "Startups take over your life.Its not having a job because it never stops." -- Paul Graham (Founder,Y Combinator)
  • 3. Reading in the Startup Thicket. Canonical Contextual Neurological Case Studies/Tools.
  • 4. Canonical (i.e. “Developing Your Reading List”)• Collect.• Prioritize• Organize• Present• Execute
  • 5. Neurological (“unlocking the Entrepreneurial Brain”)• Stanford Study: “Fiction Boosts the Brain”• Power of Narrative: Pitchdeck as Poetry.• Disruption potential. Cannot disrupt without a disruptable mind.
  • 6. Contextual: (“Know your space, know your people.”) • Your business exists in space and time. • Users are people not data points. • Learn from the past. Know what to repeat.
  • 7. Case Studies: The Reading lists of...• Chris Anderson (Wired)• Tony Hsieh (Zappos)• Rashmi Sinha (Slideshare)• Leah Busque (TaskRabbit)
  • 8. Tools•Productivity•Reference/Retrieval•Sharing
  • 9. YourRecommendations?
  • 10. Thank you.Will Schwalbe Kevin Smokler @willsch @weegee