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A quick introduction to typography.

A quick introduction to typography.

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    Type 1 2 3 Type 1 2 3 Presentation Transcript

    • Typography? typog… what?
    • Typography is the art and techniques of arranging type, type design, and modifying type glyphs. http://en.wikipedia.org/wiki/Typography
    • Type history the quick and dirty version
    • Cave painting 30000 BC
    • From figures/symbols to characters/letters
    • Ancient Egyptian Demotic Greek Rosetta stone discovered in 1799, it was the key for the decryption of the old Egyptian Hieroglyphic code.
    • Roman inscriptional capitals on the base of Trojan's Column, ca 113. Sample of Carolingian writing from the Carolingian Gospel Book produced between 820 and 830 AD
    • Invention and technology of movable type in the 1430s The systems involved were first assembled in Germany by the goldsmith Johann Gutenberg.
    • Classical 1450-1800
    • Industrial 1800-1880
    • Modern 1880-1960 Bauhaus -- the radically simplified forms, the rationality and functionality, and the idea that mass-production was reconcilable with the individual artistic spirit -- were already partly developed in Germany before the Bauhaus was founded.
    • Swiss Modern 1945-1970
    • Postmodern 1970
    • Digital 1985, Neville Brody art director at Face
    • Raygun and Wired magazine mid 1990’s
    • David Carson, art director of Raygun
    • Spread from Raygun magazine, 1997
    • Digital use of characters and symbols, back to the cave painting…
    • Type classification the elevator version
    • Palatino Old Style Old style fonts have the following characteristics: * Based on pen drawn forms * Little contrast between thick and thin strokes * Bracketed serifs * Small x-heights * Counters with a diagonal stress Garamond was introduced in 1541, and is known as the first Old Style Roman. It remained popular for hundreds of years. Caslon was introduced in 1734. Caslon was used in the first printings of the Declaration of Independence and the United States Constitution. Old Style typefaces were designed to imitate handwriting. They are good book types, being highly legible Example fonts: Bembo, Palatino, Trajan, Garamond, Caslon
    • Times Transitional The transitional typefaces bridged the Old Style and Modern periods, and took design elements from both styles. Transitional typefaces have the following characteristics: * Greater contrast between thick and thin strokes * More vertical counters * Very sharp serifs Baskerville introduced the transitional typefaces in 1757. Transitional typefaces are often used in text-heavy designs. Examples: Baskerville, Caslon, Times
    • Bodoni Modern Modern typefaces are distinctive: they employ strong vertical elements and very fine hairlines for a very contrasty look. * Strong vertical elements * Contrast between thick and thin strokes * Very fine hairlines Modern roman typefaces were introduced in the 1780s. Modern typefaces are well suited to headings and title pages. Examples: Bodoni, New Century Schoolbook
    • Courier Slab Serif Slab serif typefaces use heavy, squared off finishing strokes — hence the name quot;slabquot; serif. They have the following characteristics: * Heavy, square serifs * Few or no thin strokes * Few or no delicate curves * Lack contrast All of this makes slab serif typefaces ideal for low quality printing: faxes and newsprint. They also read well on screen, and look good in presentations. Examples: Clarendon, Courier, Memphis, Rockwell
    • Helvetica Sans Serif Ironically, it was William Caslon IV (great-grandson of the quot;originalquot; Caslon, who produced the first type without serifs in 1816. Sans serifs were not embraced at first, and in fact, in Great Britain the common term for them is still Grotesque. It is hotly debated whether or not sans serif is suitable for text. Most will say that it isn't, because it's the serif that leads the eye and makes type readable. Others will argue that sans serif type, when properly set, is perfectly suited to text. Examples: Franklin Gothic, Univers, Helvetica, Futura, Frutiger
    • Brush Script Script Based on had drawn lettering Examples: Kunstler Schrift, Comic Sans
    •   Dingbat Illustrative symbols Examples: Zapf Dingbat, Webdings
    • Type rules the 10 dont’s
    • Do not use every font you own in one document
    • DO NOT USE ALL CAPITAL LETTERS Capital letter were not designed to stand next to one another
    • We read words not letters
    • We read words not letters Da er det bare å glemme stavekontrollen: En visktenpaleig unsdelrøkese gjort ved et untivseriet i Enlgnad har vist at desrom de to føsrte- og to siste botsvkeane i alle oredne i en tekst er riktig plessart, spllier det liten rolle hvkilen reføkkelge de øvirge boskvetane i oredne kommer. Tektsen er fullt lesbar selv om de andre bokeastvne kommer huilbtertlulter! Dette er fordi vi ikke leser hver eneklt botksav, men ser bidlet av ordet som hehleet. Ha en fin dag! This text is in norwegian, sorry…
    • Do not center large amounts of text Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam- corper suscipit lobortis nisl ut aliquip ex ea commodo conse- quat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facili- sis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril de- lenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam- corper suscipit lobortis nisl ut aliquip ex ea commodo conse- quat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et ac- cumsan et iusto odio dignissim qui blandit praesent.
    • Do not leave colums with one word. Lorem ipsum dolor sit amet, con- sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse mo- lestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril de- lenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt.
    • Don’t make rivers flow through your colum. Lorem ipsum dolor sit amet, consectetuer ad- ipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo cons. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
    • ! LOVE type
    • Type on screen? more rules...
    • Size
    • Amount of text Line length Color contrast
    • What font is at the other end? HTML vs FLASH
    • HTML use CSS (Cascading Style Sheets)
    • FLASH embeds fonts, images, video, sound
    • Type where? Links and resources
    • Type and community: http://www.typophile.com/ Type and motion: http://www.smashingmagazine.com/2007/11/19/monday-inspiration-typography-in-motion/ Experimental type: http://www.smashingmagazine.com/2008/05/12/sexy-bold-and-experimental-typography/ Type posters: http://www.smashingmagazine.com/2008/02/25/breathtaking-typographic-posters Type management: http://www.linotype.com/fontexplorerX/ Type recognition: http://new.myfonts.com/whatthefont/ Type posters: http://www.smashingmagazine.com/2008/02/25/breathtaking-typographic-posters/ Type love: http://ilovetypography.com/