Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 1                                                               ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 2                                      Welcome to the NGCOA Indi...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 3                                Here’s….                       ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 4                                7 Values & Behaviors That Will ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 5                                              Did You Know?    ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 6                                               Continuously Lea...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 7                                    My Building Process for EVE...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 8                                                              M...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 9                                           Connection begins   ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 10                                                              ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 11                                 Leadership Continued         ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 12                                              Multiplication -...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 13                              Facebook, Your Web Page,        ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 14                                          Building your “Brand...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 15                                 Wikipedia Defines            ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 16                                What Do You Want              ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 17                               Brand                          ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 18                                                              ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 19                                               Stimulate STAFF...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 20                                My Favorite new ORGANIZATIONAL...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 21                              TESTIMONY for                   ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 22                                             Rule No. 1       ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 23                                        Our Next Steps        ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 24                             Web Functionality                ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 25                                           Celebrating Obscure...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 26                                                              ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 27-This email is for you-For the man who always makes the tee ti...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 28                                                        Push v...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 29                                   Printed Collateral???      ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 30                                 Co-Branding!                 ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 31We are not alone with this problem… Do some research!CHECK THE...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 32                                    Save, Archive & Recycle Id...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 33                                                              ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 34                                    Personalize Every Piece of...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 35                                                           Mak...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 36                                    Don’t Do it All Yourself –...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 37                                 Thursday, November 3, 2011   ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 38                                                              ...
Tellstrom’s Thoughts on Effective Leadership - NGCOAWhoSlide 39                                     Planning for Shared Ex...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 40                                  PARENTS, Expectations & Tell...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 41                                                        What i...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 42                                               The French Lick...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 43                                                              ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 44                                                              ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 45COMPLIMENTARY rounds without giving up the farm – We ALL have ...
Tellstrom’s Thoughts on Effective Leadership - NGCOA Slide 46 ALLWAYS                                        Learning, Sha...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 47                               If Mom Plays – The Entire Famil...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 48                                                6 to 10 Classe...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 49                                       If I Can Do This… Anybo...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 50                                               Think About OFF...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 51                                           Don’t Wait to Sign ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 52                                         So….Whats NEXT?      ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 53                                             Educate Whenever ...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 54                                             Entertainment & E...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 55                                 Education, Entertainment & Th...
Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 56                                 Thursday, November 3, 2011   ...
Upcoming SlideShare
Loading in …5
×

Slide notes tellstrom's thoughts on effective leadership ngcoa 2011 power point

515 views

Published on

Published in: Business, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
515
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Slide notes tellstrom's thoughts on effective leadership ngcoa 2011 power point

  1. 1. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 1 Tellstrom’s Thoughts on Effective Leadership Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 1Shaping - The Future of GolfIf you LOVE the Game of GOLF – What NEW Changes have you planned for 2012?If you LOVE the Game of GOLF – What are You Doing NOW to ATTRACK NEW PLAYERS?If you LOVE the Game of GOLF – If You Died Tomorrow, What Would YOUR Legacy Be?If you LOVE the Game of GOLF – Describe Your NEW Evolvement with your Association(s) – NGCOA, USGA, PGA, GCSAA & CMAAMoving forward, WE ALL will have to decide am “I” going to be a PLAYER or aspectator?I believe the folks at the Grass Roots Level should be The Driving Force in Leadership-Direction, therefore get some NEW skills, and get in the GAME!Thursday, November 3, 2011 Slide 1
  2. 2. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 2 Welcome to the NGCOA Indiana Chapter Annual Meeting • On the behalf of all 9,000 COOK employees welcome to the French Lick Resort! • I am looking forward to spending time with you today as I share the leadership principles, marketing, and communication ideas that I have learned over the past 40 years – Theme for today is Surviving – but I Like Shaping the Future much better! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 2 HOUSE KEEPING1st Please SILENT – VIBRATE cell phones2nd Also I would prefer that you NOT take notes – we will make them available3rd This presentation is a little like Grandmas soup there’s a lot of stuff in it, but I’m NOT always sure what it is?Today’s Recipe• Building your BRAND• What is an OUTSTANDING LEADERS• Crafting WORLD CLASS COMMUNICATIONS• Marketing & Growing the Game• IMPROVING our Relationships with Customers, Employees & Community• Infusing Entertainment & Education into the Golf Culture!I hope you will AGREE, there is a VOID in Leadership, an unprecedentedsense of URGENENCEY for CHANGE in LEADERSHIP Skills, across thelandscape of GOLFThursday, November 3, 2011 Slide 2
  3. 3. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 3 Here’s…. What I Know! • If you call yourself a LEADER… and no-one is following you… You are NOT a LEADER. Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 3COOK Company Philosophy— Steve FergusonCook Company philosophy emphasizes the beliefs and attitudes which encourage individualcontribution toward the success of the group.To be successful, we must always … • Produce quality products in a timely manner • Maintain a close relationship with customers to better serve them • Grow through innovation while being aware of what we make and whom we serve • Remunerate by sharing the profits of success in a manner that respects the individual in relation to the group • Use profit as a standard for measuring excellence • Take pride in the company and its achievementsThursday, November 3, 2011 Slide 3
  4. 4. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 4 7 Values & Behaviors That Will Underlie Every Thing We Will Do In Golf Always try to differentiate our Properties, our Service and our People Branding the as a Golf Destination and Instruction Destination Leadership through our Communication to both Guests and Employees Continuously Learning – Seeking New Ideas – Technologies – Trends Harner’s Multiplication – Developing Our People & Changing Lives! DNA Tell Compelling Stories about the Past, Present & Future at the Resort SHARE - Ideas, Work Load, Creativity, Passion/ Enthusiasm, Friendship & Laughter! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 4COOK Group— Steve FergusonWhat are values? • Values are rules. • Morals are values for judging others. • Ethics are value standards for behavior.Values are learned and are a part of our lives. Is it not it interesting that we often ask: What are your values? Do you have a sense of value? Is it a question of values? Is the information of value? What is the value?Values for Living • Create, compete, and achieve. • Be proud of who you are and what you do. • Have a love for life. • Take care of yourself and your family.Thursday, November 3, 2011 Slide 4
  5. 5. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 5 Did You Know? Prior to GPS navigation, most ships crossing the ocean were OFF Course 95% of their voyage. Therefore Leaders MUST Take Action, Monitor Results & Adjust to Stay on Course. Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 5 We need to get BETTER about adjusting to stay on course!Cook Leadership Philosophy — Steve Ferguson Leaders must… • Prepares for any event, reacts when the event takes place and analyzes what happened. Ready, fire, aim! The leader reacts, but not always to plan and sometimes before all facts are known, and when time permits, analyzes the event, what happened and what was done. History becomes the future plan. • Admits mistakes, corrects them, benefits from the experience, and forgets them A leader … • Has the responsibility for the work of others and the accomplishment of projects. • Leads people and manages things. The leader’s actions determine the attitudes and beliefs of associates. The leader is a guide who demonstrates how to achieve but does not dominate the course of achievement.Thursday, November 3, 2011 Slide 5
  6. 6. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 6 Continuously Learning "In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.“ ~ Eric Hoffer Our NEW Habit Patterns – Seeking New Ideas, Technologies, & Trends Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 6 What are you learning TODAY that will help you TOMORROW?Leaders must… — Steve Ferguson • Reflect the values of the CEO and company • Lead, instruct, and coordinate • Always check the progress of subordinates • Make decisions quickly and decisively • Promptly communicate verbally (An e-mail or fax is never as good as a verbal communication) • Create and move ideas promptly into action • Never be vindictive • Understand value expectations and behave ethically at all times (Ethical standards are the most important charge to every executive • Understand that COOK is not a democracyThursday, November 3, 2011 Slide 6
  7. 7. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 7 My Building Process for EVERYTHING Dreaming FUN! Vision Action Story Steps Telling Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 7Everyone has a starting point for almost anything they do, and thisillustrates my building process, and begins with…Dreaming – This has been my personal key starting point for almost everything I do – much likevisualizing a golf shot…BEFORE – DURING and AFTER the shot. For me…almost every dream I’veHAD… has come TRUE… or even better.NEXT WE MOVE TO -Casting your Vision to your staff and anyone responsible for carrying out your vision! No matter howthis communication gets done! It’s about putting everyone on the same page.NEXT –Story Telling – should describe the features, benefits, experiences, or the value that will be receive…also it’s about TELLING who you are and what you stand for.MOVING TO –The ever important Action Steps - make sure this is clear to everyone involved.THEN REMEMBER TO –Have some FUN in the process… For GOD’S sake we are in the entertainment business.Thursday, November 3, 2011 Slide 7
  8. 8. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 8 Management/Leadership Management Leadership Doing things right Doing the right things •Administration • Innovation •Maintenance • Development •Systems/Structure • People/Trust •Short-range • Long-range •How? • What/Why? •Compliance • Commitment •Control • Empowerment Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 8Leaders vs. Managers — Steve FergusonLeaders master the context of their mission. Managers surrender to it.FROM ► TOAdminister, imitate, maintain ► Innovate, originate, and developFocus on structure ► Focus on peopleRely on control ► Inspire trustHave short range view ► Have long-range perspectiveAccept the status quo► Challenge the status quoAre classic good soldiers► Ask what and whyThe Changing Management MindsetFROM ► TOPeople as an expense ► People as an assetManaging others ► Leading othersControl ► CommitmentCompeting ► CollaboratingRelying on rules ► Focusing on outcomesUsing hierarchy ► Using networkConsistency/ sameness ► Diversity/ flexibilitySecrecy ► Sharing informationPassivity ► Risk-takingIsolation ► InvolvementThursday, November 3, 2011 Slide 8
  9. 9. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 9 Connection begins with authenticity You Have GOT TO BE YOURSELF As A Leader Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 9There are (2) VERY POWERFUL components with regard to leadership are - 1st The Power of Attraction 2nd Being…Genuine & AuthenticWe have all been in a room where problems/ solutions are being discussed, and when it comes tomaking THE KEY DECISION, everyone looks to just one person for approval, many times that is not theappointed leader for that group. In this scenario the TRUE leader is the one with the most influence!Leadership is about INFLUENCE… nothing more or nothing less!Thursday, November 3, 2011 Slide 9
  10. 10. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 10 Wikipedia Leadership styles of “Outstanding Leaders“ • In 1994 House and Podsakoff attempted to summarize the behaviors and approaches of "outstanding leaders“  Vision.  Passion and self-sacrifice  Confidence, determination, and persistence  Image-building Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 10Vision Outstanding leaders articulate a vision congruent with the deeply-held values offollowers, a vision that describes a better future to which the followers have an allegedmoral right.Passion and self-sacrifice Leaders display a passion for, and have a strong conviction of,what they regard as the moral correctness of their vision. They engage in outstandingor extraordinary behaviors and make self-sacrifices in the interest of their vision andmission.Confidence, determination, and persistence Outstanding leaders display a high degreeof faith in themselves and in the attainment of the vision they articulate. Theoretically,such leaders need to have a very high degree of self-confidence and moral convictionbecause their mission usually challenges the status quo.Image-building Outstanding leaders are self-conscious about their own image. Theyrecognize the desirability of followers perceiving them as competent, credible, andtrustworthy.Thursday, November 3, 2011 Slide 10
  11. 11. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 11 Leadership Continued  Role-modeling  Outstanding leaders act as spokespersons for their respective organizations  High performance from their followers  Selective motive-choices  Inspirational communication Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 11Role-modeling Followers identify with the values of role models whom they perceive inpositive terms.Outstanding leaders act as spokespersons for their respective organizations andsymbolically represent those organizations to external constituencies.Outstanding leaders communicate expectations of high performance from theirfollowers and strong confidence in their followers’ ability to meet such expectations.Selective motive-choices Outstanding leaders selectively stimulate those motives offollowers that the outstanding leaders see as of special relevance to the successfulaccomplishment of the vision and mission.Inspirational communication Outstanding leaders often, but not always, communicatetheir message in an inspirational manner using vivid stories, slogans, symbols, andceremonies.Thursday, November 3, 2011 Slide 11
  12. 12. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 12 Multiplication - Leadership • “ The first method for estimating the intelligence of a ruler is to look at the men he has around him.” ~ Niccolo Machiavelle One of my FAVORITE Quotes • “There are only three rules of sound administration: pick good men, tell them not to cut corners, and back them to the limit; and picking good men is the most important.” ~ Adlai E. Stevenson Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 12What Makes a Good Manager? — Jack WelchI prefer the term business leader. Good business leaders create a vision, articulate thevision, passionately own the vision, and relentlessly drive it to completion. Above allelse, though, good leaders are open. They go up, down and around their organizationto reach people. They don’t stick to the established channels. They’re informal. They’restraight with people. They make a religion out of being accessible. They never getbored telling their story.— Jack WelchChairman & CEOGeneral ElectricHuman Behavior is determined by — Bill CookCulturally based values that are taught through family association (Values are not homogenousthroughout cultures)Identifying leaders - Potential leaders can be identified by the following traits: • Lead by example – they work alongside fellow workers • May possess charismatic personalities that stimulate a desire to follow • Are sensitive to other’s reactions – take nothing for granted • Have ability to communicate and to sell ideas and themselvesThursday, November 3, 2011 Slide 12
  13. 13. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 13 Facebook, Your Web Page, for a job… Google Forms, Multiple ways to apply etc. Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 13Look for multiple ways for people to apply for a job… Google Forms, Facebook, Your Web Page, etc...Also examine the check boxes at the bottom of the page. Look for diversity in skill setsLeadership skills— Bill CookMANAGEMENT skills can be taught but LEADERSHIP skills such as vision probably are inherent. Managementskills are based upon predictability while leadership skills are based upon unpredictability.LEADERS COMMUNICATE with SENSITIVITY and are aware of each individual’s reactions; they often reactintuitively in their relationship with others. Communication of wishes and desires is a unique tool of effectiveleaders.LEADERS SELL themselves to others; they desire to be liked, respected or both.DEVELOPMENT OF A LEADER REQUIRES both mentoring and education — Bill CookLEADERSHIP CYCLE INCLUDES: 1ST stage–Over manage 2nd stage–Under lead 3rd stage–Off and RunningA COMPLETE LEADER must also be a good MANAGERLeadership skills — Bill CookThree Pillars for leaders to construct and complete are — • INTEGRITY • EXPERTISE • AMBITIONThursday, November 3, 2011 Slide 13
  14. 14. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 14 Building your “Brand” Here’s What I Know Everything You Do Builds your Brand Up…. or Tears it Down! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 14Right NOW… How many of you consider YOURSELF a “BRAND” ???If you think you have more than (4)….Please name a few… Especially if they areunique!As we begin to drill down into this topic we should begin with a definition………..and what better source than Wikipedia.Thursday, November 3, 2011 Slide 14
  15. 15. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 15 Wikipedia Defines • A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity. • We tend to base our buying choices on brand trust… • Therefore work hard to develop TRUST! & DIFFERENTIATE YOUR BRAND Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 15Here’s what I have LEARNED a “BRAND” is NOT:– A brand is not a logo– A brand is not an identity– A brand is not a productA Brand is a customer’s gut feeling about a product, service, or organization.It’s a customer’s gut feeling, because brands are defined by individuals, not by companies, ororganizations.It’s a GUT FEELING because people are emotional, intuitive beings.IT’S NOT WHAT YOU SAY THE BRAND IS… IT’S WHAT THEY SAY IT IS.So…WHY IS BRANDING SUCH HOT TOPIC?People have too many choices and too little timeMost offerings have similar quality and featuresTrust comes from meeting and exceeding customer expectations.SO, I believe our goal in the branding process is to CREATE A TRIBE OF FOLLOWERS for which ourtribe (members/ customers) believe there is NO substitute.Thursday, November 3, 2011 Slide 15
  16. 16. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 16 What Do You Want To Be… When You Grow-UP? Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 16In trying to define who WE were and wanted to be. I knew I was never going to be able to claim thatwe were the BEST in Almost any category, but got luck and fell into and untapped Unique SellingPosition of just who were becoming.Personal Paradigm Change— Steve FergusonMove From ► Move To – The New RealityPeople as an expense ►People as an assetManaging others ►Leading othersControl ►CommitmentCompeting ►CollaboratingRelying on rules ►Focusing on outcomesUsing hierarchy ►Using networkConsistency/ sameness ►Diversity/flexibilitySecrecy ►Sharing informationPassivity ►Risk-takingIsolation ►InvolvementThursday, November 3, 2011 Slide 16
  17. 17. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 17 Brand Segmentation Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 17These are some examples of success stories that revolve around attention getting, theme building &story telling as part of almost everything we did!Also it’s about segmentation of your customer data base.Remember - what I have LEARNED a “BRAND” is NOT: – A brand is not a logo – A brand is not an identity – A brand is not a productThursday, November 3, 2011 Slide 17
  18. 18. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 18 Differentiate Yourself in Communication Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 18Explain the evolution of our e – Stationary & Templates and its importance.Thursday, November 3, 2011 Slide 18
  19. 19. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 19 Stimulate STAFF Creativity Brain Storming with Staff Art or Theme for Specials Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 19As I was putting this presentation together, I wanted to focus on the STIMULATION process. When Iwould fall into a creative slump… I would begin with Brain Storming with Staff …This story is about employee Lyndsay Adams. “The best cure for a sluggish mind is to disturb its routine.” ~William DanforthThursday, November 3, 2011 Slide 19
  20. 20. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 20 My Favorite new ORGANIZATIONAL tool Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 20My favorite new ORGANIZATIONAL tool• Gather your notes and information in one place.• Back up your valuable information.• Find information more quickly.• Work together more effectively.• Organize your way.• Prioritize and manage task and your to-do list more efficiently.• Make meetings more productive.• Get up to speed quickly.• Improve productivity away from the office. Down Load a sixty day FREE trial!Thursday, November 3, 2011 Slide 20
  21. 21. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 21 TESTIMONY for Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 21Praise GOD for Harry Ipema & Dave Beckwith,their STAFF and MOST of ALL their TRIBE of LOYALfollowers!Thursday, November 3, 2011 Slide 21
  22. 22. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 22 Rule No. 1 OP-IN Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 22Build your database anyway you can.Do NOT violate RULE 1Use all the TOOLS that are available to you to collect the data, the following were myminimums: 1. First and Last Name 2. Cell Phone 3. E-mail (s) 4. Zip CodeThursday, November 3, 2011 Slide 22
  23. 23. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 23 Our Next Steps & Why? Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 23Explain the evolution of our Loyalty Punch Cards and its importance.Thursday, November 3, 2011 Slide 23
  24. 24. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 24 Web Functionality Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 24Make sure YOUR web site functioning with all devices.Priority Number 1 Ability to Booking Tee Times – KEYPriority Number 2 Andrew Wood Says 6-8 Point to collect DATAPriority Number 3 Rates/ Specials Page – BEST RATE GARNTEEPriority Number 4 BEST RATE(S) guarantee ON YOUR SITE ONLY!Priority Number 5 Telling your STORIESPriority Number 6 Keeping it FRESHThursday, November 3, 2011 Slide 24
  25. 25. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 25 Celebrating Obscure Holidays - The Calendar & Programing Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 25The goal this process of celebrating just about everything under the sun, it is to createthe illusion of lots of activity, excitement, fellowship, diversity in the messages, etc.Remember, the success of each and every message-campaign, promotion, pales incomparison to the precipitation of your REAL actively levels at your facility.Trying to FILL the soft spots in your tee sheet! Illusion vs. RealityThursday, November 3, 2011 Slide 25
  26. 26. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 26 Give this a TRY! Create a Problem & Then Solve it! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 26Theme is a part of BRANDING and should be consistent throughout any/ ALL projects –ALWAYS have a call to action, and multiple collateral pieces like posters, other signage,punch cards, gift bags, etc.Thursday, November 3, 2011 Slide 26
  27. 27. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 27-This email is for you-For the man who always makes the tee time, organizes the golf outings, andrarely even gets a ‘thanks’. Well, we’re here to say ‘Thank You’ Mr. Tee TimeMaker guy! We want to give you a FREE round of golf with a cart!Just book a tee time for a foursome online and we will even cut yourbuddies a break! This of course also goes for Miss Tee time Maker Gal!Bud Light Presents Real American Heroes (Real American Heroes) Today wesalute you, Mr. Driving Range Ball Picker-Upper (Mr. Driving Range BallPicker-Upper) for our pure enjoyment, you bravely throw yourself directly inthe path of adversity and you do it on a tractor. (Riding high) Oh, the rulescall for friendly fire, but you know were all gunning for you. (Gunning foryou) "Let her rip", you say, "because someones gonna hit a little dribblerand theyre gonna try and chase it down." (Run, run, run, run) And whenthey do, youll be there. (Youll be there) So crack open an ice cold Bud Lightrange guy, because in this world of mamby-pambys youre the one with allthe balls. (Mr. Driving Range Ball Picker-Upper) Bud Light beer, Anheuser-Busch St. Louis, MissouriThursday, November 3, 2011 Slide 27
  28. 28. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 28 Push vs. Pull Marketing Using Both Strategies Think Push Pull MOBILE! • In other words, push- • On the other hand, pull- marketing involves the marketing largely involves the active engagement of a active development of a highly visible brand. This encourages Phone target market through customers to actively seek you methods like advertising on out, because they believe you relevant websites, email marketing and the practice can fulfill their needs. Methods commonly used i-Pad’s include media interviews, of cold calling or emailing a conference speaking, prospect. syndication of your content and word of mouth. & so on! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 28Work toward PULL!Permission Marketing!!!Marketers feel that this is a more efficient use of their resources because advertisements are onlysent to people that are actually interested in the product.This is one technique used by marketers that have a personal marketing orientation.They feel that marketing should be done on a one-to-one basis rather than using broad aggregatedconcepts like market segment or target market.In the United Kingdom, opt-in is required for email marketing, under The Privacy and ElectronicCommunications (EC Directive) Regulations 2003. This came into force on the 11 December 2003.Permission based marketing is believed to have been developed by Seth Godin, a well-establishedinternational marketing guru at the turn of the century. A key element of "permission" basedmarketing is that you are in essence, purchasing someones time and getting their "attention" whichhas become increasingly valuable in what may be termed the 90-Second EconomyThursday, November 3, 2011 Slide 28
  29. 29. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 29 Printed Collateral??? Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 29Print materials… I’m sorry but you will have to have some.Thursday, November 3, 2011 Slide 29
  30. 30. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 30 Co-Branding! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 30For 35 years MacGregor Golf coined the “term” - Two Great Names in golf MacGregorGolf & Jack Nicklaus… Co-Branding should be mutually beneficial to both brands.Thursday, November 3, 2011 Slide 30
  31. 31. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 31We are not alone with this problem… Do some research!CHECK THE WANT ADS:Job Title: Pricing Integrity Specialist (Part-Time)Shameless Self-PROMOTING, you, your products/ services and course!Thursday, November 3, 2011 Slide 31
  32. 32. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 32 Save, Archive & Recycle Ideas Original Art (1) of the Way You Might Use it Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 32Save and Archive all your work/ ideas, then review it annually… Remember timing is asimportant as the idea.Tellstrom’s Learning Model • I Hear…I Forget • I See… I Remember • I Do… I UnderstandThursday, November 3, 2011 Slide 32
  33. 33. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 33 Gift Cards The Gift That Keeps on Giving! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 33This is advertising in the wallet.****Make sure you put some type of expiration date on thecard.Thursday, November 3, 2011 Slide 33
  34. 34. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 34 Personalize Every Piece of Marketing Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 34Your customer favorite subject is their kids, then themselves.Personalize Every Piece of Marketing Material you can.Thursday, November 3, 2011 Slide 34
  35. 35. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 35 Make Memory Keepsakes! FREE Vendor Art & Design Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 35Remember we are in theMEMORY MAKING BUSINESS!Thursday, November 3, 2011 Slide 35
  36. 36. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 36 Don’t Do it All Yourself – Partner! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 36Move forward, make sure you get up to speed on -Golf 2.0Golf 2.0 Endorsement“I love the game of golf and believe we have a unique opportunity right now to grow our sport. Thereare few bigger traditionalists than me, but I realize we need to start thinking out of the box. With somany sports and activities fighting for the time and attention of families, we need to think of ways tomake our game more attractive and thus more inviting, especially to children and young adults.” ~Jack NicklausThursday, November 3, 2011 Slide 36
  37. 37. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 37 Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 37The Threat on the Game is REAL!What are you doing to turn the tide?Thursday, November 3, 2011 Slide 37
  38. 38. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 38 Communication “If one had to name a single, all-purpose instrument of leadership, it would be communication.” ~John W. Gardner Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 38 I’m inspired by Dave Harner, PGA Who Inspires YOU?Thursday, November 3, 2011 Slide 38
  39. 39. Tellstrom’s Thoughts on Effective Leadership - NGCOAWhoSlide 39 Planning for Shared Expectations Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 39~ There is A Napoleon Hill Quote I like –“Cherish your visions and your dreams as they are the children of your soul; they arethe blue prints of your ultimate achievements.”Keep it Simple Business Plan or Marketing Plan Start with Microsoft templates to get started Goals or Task ListsExecutable Is about Resources & People Time is a Key ComponentAccountable Absolutely – Essential Deadlines, Record Keeping & Accountability Partners Results – Measure and TestThursday, November 3, 2011 Slide 39
  40. 40. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 40 PARENTS, Expectations & Telling Your Story! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 40Write down ALL their questions!Thursday, November 3, 2011 Slide 40
  41. 41. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 41 What is social media? Think Any online technology or practice that people use to share (content, opinions, insights, experiences, MOBLE! perspectives and media). Examples of social media applications: Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 41 (iPad like) Device Owners of All Ages Spend Average of 90 More Minutes a Day SurfingPhilosophy for growth – Bill CookBuilding simple products for complex usesNever depend upon a few products for income(Do not be a single product company)Grow through reinvested earningsThursday, November 3, 2011 Slide 41
  42. 42. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 42 The French Lick GOLF Page Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 42Summary: Google+ just passed 40 million users and Facebook last month passed 800 million users.The problem is that one number is total sign-ups and the other is active accounts. Can you guesswhich is which?People are using all types of social networks to self-publish, share, connect, reconnect and establishan array of communities. This is happening in both professionally and personally. Facebook is not20 times the size of Google+; it’s even bigger. Facebook 800 Million UsersCheck out the French Lick GOLF Page - http://www.facebook.com/golffrenchlickThursday, November 3, 2011 Slide 42
  43. 43. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 43 Charities You & the Community Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 43~ Chinese ProverbIf you want happiness for an hour – take a nap.If you want happiness for a day – go fishing.If you want happiness for a month – get married.If you want happiness for a year – inherit a fortune.If you want happiness for a lifetime – help others.“Life’s most persistent & urgent question is: “What are you doing for others?” ~Martin Luther King Jr.Thursday, November 3, 2011 Slide 43
  44. 44. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 44 MY Key Relationship & Leader! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 44This needs to be your strongest Relationship & LeaderIdentifying leaders — Bill CookPotential leaders can be identified by the following traits: • Lead by example – work alongside fellow workers • May possess charismatic personalities that stimulate a desire to follow • Are sensitive to other’s reactions – take nothing for granted • Have ability to communicate and to sell ideas and themselvesThursday, November 3, 2011 Slide 44
  45. 45. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 45COMPLIMENTARY rounds without giving up the farm – We ALL have debit or obligationto the game of GOLF, for ME the more I gave, the more I received!Every junior golf program in the world there is a STRONG disconnect between thelesson tee and the golf course, so we developed and idea on how to get kids on the golfcourse. There was always a point after the evening leagues that NO one is teeing offso… Only 4 Rules:Rule No. 1 Parents - have to walk and caddieRule No. 2 Parents could not play until the student/ child could play 9 holes (from their tees) in 2 hoursRule No. 3 When they reach the 2 hour mark the entire family could walk and play for FREE!Rule No. 4 In the beginning carts were NOT allowed, we wanted to kids to fall in love with golf, NOT the cart.However once the 2 hour mark had been met, families were permitted to rent them.More importantly, we started to change the culture at Smock; we started seeingmore and more families. This worked like magic for us!Thursday, November 3, 2011 Slide 45
  46. 46. Tellstrom’s Thoughts on Effective Leadership - NGCOA Slide 46 ALLWAYS Learning, Sharing & 80/20 Rule writeInteresting ~ Focusing on Families: PGACompelling Village Best Practices: Reaching out to mom, dad COPY! and the kids is required By Bob Baldassari, PGA Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 46 This is about Giving Credit, but more importantly it is about sharing! I believe you should share 80% of everything you know, but you should NOT share the other 20% of what you think about, working on, or in variety states of development with other folks in our industry. THE COPY The Perfect Family Night Out! Golf offers a great way for families to spend time together. With demanding, busy school calendars and hectic schedules, we all need family time! So come to Smock any evening and enjoy: • Walking through beautiful rolling fairways • Sipping on some cool lemonade • Sharing special conversation • Simply spending quality time with each other Thursday, November 3, 2011 Slide 46
  47. 47. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 47 If Mom Plays – The Entire Family Plays Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 47Women control 80% of an average householdincome.Therefore when I hear a golf industry person makethe statement, the women here don’t buyanything.It says more about the person making thestatement than the women.Thursday, November 3, 2011 Slide 47
  48. 48. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 48 6 to 10 Classes per Season Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 49You will need to have critical mass… if you don’thave (8) postpone to a later date.We Average 17 per ClassThursday, November 3, 2011 Slide 48
  49. 49. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 49 If I Can Do This… Anybody Can! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 50They want to LEARN!Thursday, November 3, 2011 Slide 49
  50. 50. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 50 Think About OFF Season & OFF Site Corporate Clinics Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 51 • Take GOLF to the PEOPLE! • What are WE waiting for? • Certified Friendly “Ladies Golf Course” • Everyone should make this a priority!Thursday, November 3, 2011 Slide 50
  51. 51. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 51 Don’t Wait to Sign Them Up! Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 52A key phrase you will want to use over andover, “here are your next steps.”Thursday, November 3, 2011 Slide 51
  52. 52. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 52 So….Whats NEXT? Phone / Notebook APPS Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 53Technofutures: The Top Innovation Trends that Will Shape the 21st CenturyCars that talk. Robots that walk. Computers that think. Hackers that hack. From the mapping of the HumanGenome to the adoption of the Internet, the future is coming fast and furious. There have been more changesattributed to technology in the past thirty years then in the previous 10,000 years. Whats next? Welcome tothe extreme future.Fast moving radical technologies are reshaping the marketplace and society. This presentation provides astrategic overview of the leading-edge technologies, strategies, and trends that will transform business,economics and society in the 21st century. Find out what the future holds for the Internet, quantumcomputers, intelligent agents, wireless, broadband, digital cash, robotics, digital TV, cybercrime, virtual reality,biotech, nanotechnology, and artificial intelligence. What new business models, social issues, customer trendsmight be mission-essential to your success? Learn about the power tools and building blocks of the nexteconomy.This Big Picture presentation will demystify technology trends providing a practical explanation of how andwhat new technologies may impact your industry or market. Learn how you can prepare today to meet thechallenges of the global digital future Find out how to better understand and predict the evolution oftechnology and its impact on your world.Up to date research on leading-edge technologies, from the Institute for Global Futures, a leading think tank,will provide an entertaining and informative multi-media presentation. Ride Dr. Cantons time machine intothe future to discover whats next in technology and how you can benefit from this future forecast. Dr. JamesCantonThursday, November 3, 2011 Slide 52
  53. 53. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 53 Educate Whenever Possible Our 1st Viral E-Mail • Forwarded 12,000 Times Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 54If you were on the 1st tee on your course, andyour players are gazing out over the coursethey will often begin a statement by saying Iwished my lawn look like a WHAT?The Chase Walden, GCASS - StoryThursday, November 3, 2011 Slide 53
  54. 54. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 54 Entertainment & Education Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 55INFUSE ENTERTAINMENT & EDUCATIONwhenever and as other as possible!Thursday, November 3, 2011 Slide 54
  55. 55. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 55 Education, Entertainment & The Game Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 56You are my new HERO, if you’re growing the game, enhancing someones ability to enjoy the golfexperience, and finally bringing the family together in a golf environment. ~ Jan Tellstrom, PGAThursday, November 3, 2011 Slide 55
  56. 56. Tellstrom’s Thoughts on Effective Leadership - NGCOASlide 56 Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 57Thursday, November 3, 2011 Slide 56

×