Simple, Secure, Enhanced
Mobile Experience
Smith Micro Overview
January 2014
About

SMITH MICRO

RICH HERITAGE

DEEP EXPERTISE

Wireless, Het-Net
Connectivity

Policy on Device,
Platform Integration
...
Wireless & Mobility

SOLUTIONS

Simple, Secure
Connectivity

Optimize & Protect
Resources
CAPITALIZE

Create New Business
...
VALUE Across the Ecosystem
ENTERPRISES

OPERATORS
More Revenue/
Relevance

END
CUSTOMERS

Best Quality of
Experience

Grea...
CONNECT with
Efficient, Multi-Platform Connection Management
CAPITALIZE
Capitalize

OTT or Embedded Apps & Middleware
Poli...
CONTROL with
Intelligent Policy-on-Device for Optimal User Experience
CAPITALIZE
Capitalize

Data connection
via private W...
CAPITALIZE with
Drive Revenue with a Flexible Premium Services Platform
CAPITALIZE
Capitalize

Visual
Voicemail, Vo
ice-to...
Innovative

SOLUTIONS

Wi-Fi Promotion for Cable Customers

M2M Firmware & Policy Management
Efficiently update
mobile mod...
Why Choose

SMITH MICRO?

PROVEN

FLEXIBLE

Successfully deployed by

Revenue share and

global companies for

savings-bas...
Smith Micro Software
NASDAQ: SMSI
www.smithmicro.com

Smith Micro Software, Inc.
Corporate Headquarters
51 Columbia
Aliso ...
QuickLink

®

Connectivity Platform

Solution Overview
January 2014
CONNECT with
Efficient, Multi-platform Connection Managers
Capitalize
CAPITALIZE
Connection
Manager
Application

CONNECTIO...
Solutions to Fit Every Need
QuickLink MiTile
•
•

Windows 8 tile connectivity solution
Extends operator branding/promos

Q...
MiTile
Windows 8 Tile Solution
•

Operator Branded App
o Engage Users

•

Metered Mobile Hotspot (Puck)
o Prevent Bill Sho...
Hotspot
Intuitive User Experience
• On-Device Activation
• Setup Wizard and Enhanced UI
• Proactive Alerts from Connected ...
Zero
Cost Effective, High Quality Solution
•

50% Faster Time to Market

•

No PC Installation Required,
Access through Cl...
Mobile
Integrated Connectivity
•

Proactive Billing Alerts

•

View Usage and Plan Limits

•

Top-Up/Promote Upsell of Dat...
Mobility
Enterprise Solution for Reliable Connectivity & Enhanced Productivity Across Networks

Features:
•

Mobile VPN

•...
MBIM Middleware
Features:
•

Multiple OS Support

•

Kernel Mode Drivers

•

User Mode Development Kit

•

MBIM Test Tools...
NetWise

®

Mobile Policy Platform

Solution Overview
January 2014
On-Device Policy Management
Intelligent
Network Selection
Commercial and
Managed Wi-Fi Offload

Background Data Traffic
Ma...
Operator Challenges Addressed by
Data Traffic Congestion

Demand for
Faster, Smoother Data

Increased Network Utilization
...
Solution Overview
Policy Management Solution
•
•
•

Device Client for Android & iOS
Carrier-Grade Policy Server:
Hosted or...
Device Client
Wi-Fi Hotspot Discovery (iOS/Android)
Device Client

•

Hotspot mapping

•

Proactive notifications

Preload...
OTT App (Android & iOS)
• Smart Directory Hotspot database
• Includes visual maps & offline search functions

• Tracks Wi-...
Policy Server
Communicates with Device Client
•

•

“Silent” Software & Policy Updates

•

Device Client

Updates Software...
ANDSF Interoperability with NetWise I/O
NetWise I/O offers a complete program for validating ANDSF
server interoperability...
Optics
Policy-Controlled Data Collection
•

Device Client

Preloaded Client
Smartphone App

Triggered by Events/Conditions...
Optics
See, Measure And Understand Patterns
• Network-Specific Usage Metrics
• Connection Success Rates
• Compare Wi-Fi Se...
EXTENSIBLE to Many Use Cases & Stakeholders
Traffic Management
Wi-Fi/Data Offload
• Radio management
• ANDSF

Data Managem...
7 ADVANTAGES of NetWise
Commercially
Proven on
Millions of
Devices

Intelligent Rules
Engine on Device

1

3

2
Interopera...
CommSuite

®

Premium Services Platform

Solution Overview
January 2014
Premium Services Platform
Advanced Visual Messaging, Content & Service Monetization

Visual
Voicemail

Freemium
Content

V...
Operator Problems Solved with
Difficult to Monetize
RCS Messaging Services

SIM/Phone Swap Increases
Support Calls for Voi...
Advantages
1. Maximize Conversion and Upsell
• In-App Purchases
• Flexible Business Models
o
o
o
o

Ad-subsidized Features...
Premium Services Platform
Client

Feature
Phone

Servers & Optional Service Integration

iOS
Voicemail
to Text
Engines

An...
CLIENTLESS Content Delivery & Consumption
Avatarmail / Videomail
/ Voicemail

© 2014 Smith Micro Software, Inc. Confidenti...
Premium Services –

AVATARS
Messaging+

“Freemium Content”:
•
•
•
•
•

Avatars+
Stickers+
E-Cards
Greetings
Themes

Messag...
Premium Services –

VIDEOCAST
Clientless One to Many Videocast

 Adaptive streaming for multi-platform,
multi-network del...
RCS App Management Services

Key Benefits
Platform
Features

Customer
Care
Seamless
Handset
Swap
In-app
Purchase &
Provisi...
RCS App Management Examples
Seamless Handset Swap
1.

In-app Up Sell

Client app content is restored after
handset or SIM ...
Benefits
1. Enables monetization of RCS: by enabling rollout of multiple
Premium Services
2. Reduced Customer Care Costs: ...
M2M Solutions
Solution Overview
January 2014
M2M Challenges
Fragmentation
• Proprietary
Interfaces
• One-off
Implementations

Complexity
• Multiple
Stakeholders
• Mult...
SIMPLIFY a Complex M2M Ecosystem
Industry Specific Business Services

Device and Policy
Management
Mobile Operators

Conne...
SOLUTIONS for M2M
Device and Policy
Management

Connection Management

Reporting & Analytics

Selective Data Collection

D...
POLICY Platform for M2M
FEATURES:
• Asset Tracking, Monitoring & Alerts

Device
Client

• Device Provisioning & Configurat...
High Level

ARCHITECTURE
Web Portal (Smith Micro or 3rd Party)
Web Services API

Configuration
Management

Software
Manage...
CONFIGURATION Management
•

Define configuration based on group, phone number, external list

•

Select custom workflow fo...
SOFTWARE Management
•

Software & firmware component lifecycle management

•

Device & version dependency management

•

D...
FIRMWARE Differencing Technology
Policy Server

Firmware
Image v1

Firmware
Image v2

Delta
Update
Image v1> v2

Smith Mic...
Event-based

DIAGNOSTICS

•

Specify custom alerts and rules

•

Plug-in rules can be any combination of input variable an...
Smith Micro

VALUE

Platform Providers
•

Upsell new system features/functions with remote device updates

•

Reduce post-...
Enterprise Solutions
Solution Overview
January 2014
Emerging Mobility

CHALLENGES

First BYOD, Now BYON!
• Telecom expenses increasing:
o
o

In-Building 3G/4G Use
Unmanaged H...
Enterprise Mobility
Policy
Management

Manage Device
Configurations &
Network
Connections
Based on Policies
& Real-Time
Co...
DEVICE POLICY Management
Benefits:

Device
Client

• Increased control & compliance with real-

time policy enforcement

•...
Management via

WEB PORTAL

Portal Interface:

•

End-User Self-Service App Store

•

Whitelist/Blacklist Applications

•
...
CONNECTION Management
Reliable, secure connectivity across networks
Features:
•

Mobile VPN

•

Network Session Persistenc...
VIDEO Transcoding & Streaming Platform
• Video Transcoding & Content

Management Platform
o

o

Allows one source video (l...
Solutions for

Public Sector

VERTICAL MARKETS
Service Industries

Government Security
Compliance

Bring Your Own
Network
...
PUBLIC SECTOR Solutions
Government Security Compliance
• Multi-factor / Two-Factor Authentication
• FIPS 140-2 Certified
•...
Solutions for

SERVICE INDUSTRIES

Manage Telecom Expenses
• Wi-Fi Discovery & Promotion
• Automatic Wi-Fi Connections
• R...
Solutions for

EDUCATION
CIPA Compliance Enforcement
• Proxy Web Traffic to CIPA Filter
• Global Wi-Fi Proxy Control
• Enf...
HOSPITALITY Solutions
Adapts Streaming to
network conditions
and device capability

Restaurants

•

Convention Centers

•
...
Smith Micro

VALUE

REDUCED TELECOM EXPENSE
• 20-30%* reduction in data usage
• $8-$12* savings per user/month in reimburs...
Smith Micro Software
NASDAQ: SMSI
www.smithmicro.com

Smith Micro Software, Inc.
Corporate Headquarters
51 Columbia
Aliso ...
Upcoming SlideShare
Loading in...5
×

Smith Micro Company Profile

802

Published on

Why Smith Micro?
Proven- Successfully deployed by global companies for more than 30 YEARS.
Innovative- Patented technologies in connectivity, communications and device management are brought together to create customizable mobile platforms.
Flexible- Revenue share and savings-based business models allow quick, easy start up and rapid ROI.
Market Leading- Driving industry standards for interoperability while bringing commercial solutions to market before the competition.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
802
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Version 2 with static tagline
  • Key Message: Smith Micro has been supporting large scale, Tier-1 carrier-grade solutions for decades, and have developed deep domain expertise in mobile broadband connectivity, policy-based device controls, and value-add applications.
  • Our solutions allow wireless providers and their customers to more easily connect, control and capitalize on the mobile internet.
  • Add general problem statementsOEM – focus on components, heritage, device launchTEM – focus on heritage, time to market, standardsWe help get devices/new services launched = more revenue, fasterStandardizing these components to allow customers to focus on their differentiation
  • Add home element to graphic (helps with cable, TEM, etc.)
  • Combinations of products:Offer Avatarmail to promote Wi-Fi (Sprint)Hospitality – VIDIO integration with Paid Video platform by GuestTek & Allin (Princess Cruise Ships)TMO MiTile with QLZero on ZTE puckDC Gov – QMB CM and Vidio (eval)
  • MDM – note: sales forum
  • Does this slide cover use cases for non-operators too? Either add them here or create a separate slide for non-operators.KFM – this slide is still good...
  • change iOS app to OTT AppHighlight iOS App
  • Optional
  • I think this should be the last slide – to wrap up why you should have this but change it to be why you should have NetWise and not the client since it seems like they finally get the concept of why they should have one in the first place. KFM – fixed ... Will use same slide but updated the 7 advantages to be more than just clients
  • Smith Micro technologies enable M2M platform providers, integrators, operators, and OEMs to increase revenue potential and lower service delivery costs through extensible, OMA-Based M2M capabilities.
  • Provide drill down on the server components
  • Slide Key Take Away:We achieve high quality of service through our flexible client and server software which provides real-time decision making guided by policy and configuration that is predefined by the operator.The client which contains the intelligent network selection logic is managed and updated with new policies from our backend Policy Server. Our Optics Server is used to collect key metrics that provide insight into which networks are being used, how much data is being used, and the overall quality of connection of those networks.
  • Public Safety:Government complianceCJIS / Advanced Auth.FIPS 140-2HIPAACustom ExtensionsNetwork PerformanceMission critical app crashIncrease in data usageLimited bandwidthAdoption of New Platforms (in vehicle)Unsecured connectivityNew OS supportService Industries:Bring-Your-Own-NetworkEscalating Data CostsNetwork SecurityLack of VisibilityLocation Specific PoliciesTraining/Content DistributionNew Computing Form FactorsRising Support Costs
  • Slide Key Take Away:Our Vidio capabilities are highly scalable and robust to efficiently transcode and adaptively stream for use-cases that extend to the enterprise. We have active deployments covering mobile video transcoding and adaptive streaming for hospitality, public safety, and for studios.
  • Smith Micro Company Profile

    1. 1. Simple, Secure, Enhanced Mobile Experience Smith Micro Overview January 2014
    2. 2. About SMITH MICRO RICH HERITAGE DEEP EXPERTISE Wireless, Het-Net Connectivity Policy on Device, Platform Integration 100 M+ 12 M+ Connection Manager clients deployed CAPITALIZE Wi-Fi connections enabled DAILY CARRIER-GRADE SOLUTIONS Premium Apps & Hosted Services 1 Billion+ Messages delivered via SMSI Cloud QUARTERLY © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 2
    3. 3. Wireless & Mobility SOLUTIONS Simple, Secure Connectivity Optimize & Protect Resources CAPITALIZE Create New Business Opportunities © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 3
    4. 4. VALUE Across the Ecosystem ENTERPRISES OPERATORS More Revenue/ Relevance END CUSTOMERS Best Quality of Experience Greater Control CAPITALIZE OEMs Faster Time to Market Reduced Costs/Risk PROVIDERS END-USERS Ease of Use HighValue, Engaging Apps Higher Customer Satisfaction © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 4
    5. 5. CONNECT with Efficient, Multi-Platform Connection Management CAPITALIZE Capitalize OTT or Embedded Apps & Middleware Policy Management & Analytics Operator Advantages Enterprise Advantages M2M Advantages • Billing Integration • Secure, Seamless Connections • Multi-mode Connectivity • Usage Metering & Alerts • Mobile VPN • Least-cost & QoS based Routing • Diagnostics/Self Help • Configuration Lockdown • Security & Authentication • Custom Branding • Usage Metering • Data Compression • Performance Reporting • Performance Reporting • Performance Reporting © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 5
    6. 6. CONTROL with Intelligent Policy-on-Device for Optimal User Experience CAPITALIZE Capitalize Data connection via private Wi-Fi Session continues over 3G/4G Transition securely to public Wi-Fi On-Device Radio Control Operator Advantages: Enterprise & M2M Advantages: • Reduce Network Congestion Caused by Mobile Data Traffic • Reduce Telecom Expenses with Secure Wi-Fi Usage • Wi-Fi Offload & LTE On-load • On Device Policy Enforcement • Preferred Roaming/Least-cost Routing • OTA Software & Firmware Updates • On Device Policy Enforcement • Extensible Platform & SDK © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 6
    7. 7. CAPITALIZE with Drive Revenue with a Flexible Premium Services Platform CAPITALIZE Capitalize Visual Voicemail, Vo ice-to-Text Avatars, Premium Content Videomail, Videocast Advertising Insertion Premium Services & Content • Avatars, Animated Stickers, Wallpapers, Greetings • Voice-to-Text Transcription • Video Messaging & Videocast RCS Monetization Flexible Business Models • RCS-enabled Client • In-app Try & Buy • Billing Integration • Advertising Plugin • Self-Provisioning • • App Management & Analytics Multiple Price Plans and Purchase Methods © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 7
    8. 8. Innovative SOLUTIONS Wi-Fi Promotion for Cable Customers M2M Firmware & Policy Management Efficiently update mobile modules Incentivize users to connect to Wi-Fi with premium apps Video Streaming in Hospitality Provide “TV Anywhere” and premium content anywhere on cruise ship, hotel, club house, etc. Secure Connectivity in Public Safety Improve data access and situational awareness for Emergency Services © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 8
    9. 9. Why Choose SMITH MICRO? PROVEN FLEXIBLE Successfully deployed by Revenue share and global companies for savings-based business more than 30 YEARS. models allow quick, easy start up and rapid ROI. INNOVATIVE MARKET LEADING Patented technologies in Driving industry standards connectivity, communications for interoperability while and device management are bringing commercial brought together to create solutions to market before customizable mobile platforms. the competition. © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 9
    10. 10. Smith Micro Software NASDAQ: SMSI www.smithmicro.com Smith Micro Software, Inc. Corporate Headquarters 51 Columbia Aliso Viejo, CA 92656 USA +1 949-362-5800 +1 949-362-2300 © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 10
    11. 11. QuickLink ® Connectivity Platform Solution Overview January 2014
    12. 12. CONNECT with Efficient, Multi-platform Connection Managers Capitalize CAPITALIZE Connection Manager Application CONNECTION MANAGEMENT • Usage Metering • Proactive Alerts • Diagnostics/Self Help 3G MOBILE VPN SECURITY • Mobile VPN Security Client Security Compliance • Session Persistence • Multi-Factor Authentication Wi-Fi MBIM MIDDLEWARE • Extend MBIM Device Support • MBIM Driver & SDK • Support for Android & Chrome © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 4G/LTE 12
    13. 13. Solutions to Fit Every Need QuickLink MiTile • • Windows 8 tile connectivity solution Extends operator branding/promos QuickLink Hotspot • • Simplifies smartphone hotspot connectivity Proactive usage limit alerts & guest controls QuickLink Zero • • Plug and play connectivity for USB & Pucks No driver installation QuickLink Mobile • • Traditional connection management for PC/Laptop Real Estate for branding & promos QuickLink Mobility • Enterprise secure connectivity • Mobile VPN with session persistence QuickLink MBIM Middleware • MBIM device compatibility for Android & Chrome • Portable for new platform support © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 13
    14. 14. MiTile Windows 8 Tile Solution • Operator Branded App o Engage Users • Metered Mobile Hotspot (Puck) o Prevent Bill Shock • Hotspot Tile o Increase Customer Base • Self-Care Diagnostics o Reduce Calls to Support Leverage Windows 8 Standards • MBIM Support • Extensions for Windows 8 & other OS’s – including Legacy Windows © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 14
    15. 15. Hotspot Intuitive User Experience • On-Device Activation • Setup Wizard and Enhanced UI • Proactive Alerts from Connected Device Control User Access • White/Black List Users • Manage Time & Data Allowances per Device Remotely Control • Enable/Disable Hotspot from Laptop Gain Access to Billions of Wi-Fi Devices • Captive Portal for Guest Access • Tablets, Laptops, eReaders, Game Consoles (PSP, Nintendo DS) © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 15
    16. 16. Zero Cost Effective, High Quality Solution • 50% Faster Time to Market • No PC Installation Required, Access through Client Browser App • Consistent UI Across USB, PCMCIA & Mobile Hotspot Devices • Portable Across Operating Systems Includes: ‒ On-Device Activation ‒ Billing & Pre-Pay Integration ‒ Data Usage Logging ‒ Self-Care Diagnostics & Troubleshooting ‒ SMS, GPS & Branding © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 16
    17. 17. Mobile Integrated Connectivity • Proactive Billing Alerts • View Usage and Plan Limits • Top-Up/Promote Upsell of Data Plans • Tutorials & Context-based Help • Self-Care Connectivity Diagnostics Monetize Content • Preferred Apps Launch Pad • Quick Trial of Operator Services • Ads & Affiliate Search and Promotions © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 17
    18. 18. Mobility Enterprise Solution for Reliable Connectivity & Enhanced Productivity Across Networks Features: • Mobile VPN • Network Session Persistence • Advanced Authentication • 256-bit AES Encryption Module • FIPS 140-2 Certified • Integrated Connection Management Benefits: • Compliance for CJIS, HIPPA, SOX • Reduce Downtime for Remote Users • Secure Windows & Android devices • Minimized IT Overhead with Single Application © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 18
    19. 19. MBIM Middleware Features: • Multiple OS Support • Kernel Mode Drivers • User Mode Development Kit • MBIM Test Tools • MBIM Extension Support MBIM Device Benefits: • Reduce Modem SKUs • Provide Custom/Enhanced Features • Improve Time-to-Market • Extend MBIM Device Marketability © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 19
    20. 20. NetWise ® Mobile Policy Platform Solution Overview January 2014
    21. 21. On-Device Policy Management Intelligent Network Selection Commercial and Managed Wi-Fi Offload Background Data Traffic Management Extend Carrier Services Over Wi-Fi Data Collection, Reporting and Analytics Application/Service Control and Entitlement Extensible Platform with SDK Device Control and Policy Enforcement © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 21
    22. 22. Operator Challenges Addressed by Data Traffic Congestion Demand for Faster, Smoother Data Increased Network Utilization Without Revenue • • • • • • Signaling Overhead, Chatty apps Roaming Management Zombie Smart Phones Wi-Fi Access Inefficient Applications Video OEM & Standards Shortfalls • Limited Visibility Into Device & End-User Behavior • Wi-Fi 3G Wide Range of Applications, Designs Lagging Standards: Hotspot 2.0, ANDSF 4G © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 22
    23. 23. Solution Overview Policy Management Solution • • • Device Client for Android & iOS Carrier-Grade Policy Server: Hosted or In-Network Optics Analytics Server Device Client Preloaded Client Smartphone App Featuring • • • • • • Radio Management Intelligent Network Selection Seamless Mobility Automated Authentication Application Management & Control Usage & Performance Insights Over any Network Optics Server © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Policy Server 23
    24. 24. Device Client Wi-Fi Hotspot Discovery (iOS/Android) Device Client • Hotspot mapping • Proactive notifications Preloaded Client Smartphone App Intelligent Network Selection • Based on real-time conditions & predefined policies Increased Wi-Fi Adoption and Usage • Radio management • Wi-Fi prompting Value-added Features • Automatic authentication to hotspots • Security & session continuity • Data collection for analytics Optics Server © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Policy Server 24
    25. 25. OTT App (Android & iOS) • Smart Directory Hotspot database • Includes visual maps & offline search functions • Tracks Wi-Fi and Mobile Data Usage • Makes it easy for users to find available Wi-Fi Access Points • Identifies/remembers “most favored” location • Facilitates Hotspot discovery • Simplifies Connections to Hotspot © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 25
    26. 26. Policy Server Communicates with Device Client • • “Silent” Software & Policy Updates • Device Client Updates Software & Policies On-Demand Deactivates Application Remotely Preloaded Client Smartphone App Supports both “Push” and “Pull” Modes Subscriber and Device Group Management • Selective Distribution of Policies • Targeting Based on Device and/or Subscriber Properties Hosted or In-Network Deployment Optics Server © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Policy Server 26
    27. 27. ANDSF Interoperability with NetWise I/O NetWise I/O offers a complete program for validating ANDSF server interoperability NetWise I/O Toolkit includes: • • • ANDSF Reference Client NetWise I/O testing tool with controls & displays for test verification and analysis Supports S14 interface, entire ANDSF MO, UE location control and client & server initiated use cases Program Success • • Completed IOT with Openet & AMDOCS Other infrastructure providers “in-progress” © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 27
    28. 28. Optics Policy-Controlled Data Collection • Device Client Preloaded Client Smartphone App Triggered by Events/Conditions Visibility Across All Networks • 3G, 4G (WiMax & LTE) and Wi-Fi Improve Wi-Fi Quality of Experience • Compare Wi-Fi service providers vs. home/office Wi-Fi • Understand QoS from the Device Perspective Optimize Policies • Measure Effectiveness & Tweak Policies Optics Server © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Policy Server 28
    29. 29. Optics See, Measure And Understand Patterns • Network-Specific Usage Metrics • Connection Success Rates • Compare Wi-Fi Service Providers vs. Home/Office Wi-Fi Parameter Examples: • • • • • • Device Configuration & Settings Connect/Disconnect Events Data Transmitted/Received Radio States Google Location Services Captive Portal Alerts NetWise Optics is Essential for Developing a Fact-Based Offload Strategy © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 29
    30. 30. EXTENSIBLE to Many Use Cases & Stakeholders Traffic Management Wi-Fi/Data Offload • Radio management • ANDSF Data Management Subscriber Loyalty Data Usage Management • • Data usage tracking Alerts and overage controls • Roaming management • Background data management Personal Usage/Controls QoS & Network Differentiation • • Band selection • Granular network selection Monetization Service Entitlement • • • Sponsored data App entitlement control Tethering/Hotspot control Wi-Fi Enablement Plan/Feature Management Traffic Analytics • • • Parental monitoring and controls Application usage and control • Wi-Fi finder and autoauthentication Engagement Analytics Customer Care Accelerated Resolution & Automated Remediation • • Fault-triggered reconfiguration Event-driven data collection Configuration Management • • Remote management Dynamic configurations Diagnostics & Analytics On-device plan awareness Self-service feature management User Experience Analytics © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 30
    31. 31. 7 ADVANTAGES of NetWise Commercially Proven on Millions of Devices Intelligent Rules Engine on Device 1 3 2 Interoperable with Network Servers (PDG, PCRF, ANDSF) Supports Industry Standards (ANDSF, OMA-DM) Robust Security & Authentication 4 Fast, Flexible Deployment 6 5 7 Application-Level Controls to Support New Business Models © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 31
    32. 32. CommSuite ® Premium Services Platform Solution Overview January 2014
    33. 33. Premium Services Platform Advanced Visual Messaging, Content & Service Monetization Visual Voicemail Freemium Content Voice-to-Text Transcription 6 Avatarmail 2 5 Videomail Videocast 3 Integrated Messaging Advertising Insertion © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 4 33
    34. 34. Operator Problems Solved with Difficult to Monetize RCS Messaging Services SIM/Phone Swap Increases Support Calls for Voicemail Impact of OTT Applications on Messaging Revenues Slow ROI from Launching Enhanced Services High Support Costs with Traditional Messaging Services Limited Insight into User & In-App Behavior © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 34
    35. 35. Advantages 1. Maximize Conversion and Upsell • In-App Purchases • Flexible Business Models o o o o Ad-subsidized Features Try & Buy Multiple Pricing & Service Bundles Promotional Offers 2. Minimize Customer Support • Seamless Handset Swap • Automatic Provisioning of Premium Services 3. Optimize Service and Revenue Growth • Data Collection of In-App User Behavior • App Feature Management using Server Policies • Scalable Carrier-Grade Platform 4. Simplify Operations via Integration with: • • • • Billing & Provisioning Systems Operator/Corporate VMS Operator SMS-C Ad Mediation Service © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 35
    36. 36. Premium Services Platform Client Feature Phone Servers & Optional Service Integration iOS Voicemail to Text Engines Android Blackberry Windows 8 Data Network Avatar & Video Platform Ad Mediation Engine Carrier SMSCs CommSuite Platform RCS Storefront & Plug-Ins © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Carrier Billing Systems Carrier Voicemail Systems 36
    37. 37. CLIENTLESS Content Delivery & Consumption Avatarmail / Videomail / Voicemail © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 37
    38. 38. Premium Services – AVATARS Messaging+ “Freemium Content”: • • • • • Avatars+ Stickers+ E-Cards Greetings Themes Messaging+ Extras Messaging+ Extras © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 38
    39. 39. Premium Services – VIDEOCAST Clientless One to Many Videocast  Adaptive streaming for multi-platform, multi-network delivery © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 39
    40. 40. RCS App Management Services Key Benefits Platform Features Customer Care Seamless Handset Swap In-app Purchase & Provisioning Adoption / Revenue Growth In-app Upsell Multiple Billing Options Multiple Plans/Offers Cost Savings / Time to Market Control / Risk Management Service Auto Provisioning App Policy Management Network SOC Code NOT required Analytics Data Collection Clientless Delivery App Feature Control (Viral Adoption) Creative Services Creative Content © 2014 Smith Micro Software, Inc.© 2013 Smith Micro Software, Inc. Confidential. Confidential. Any unauthorized disclosure or distribution isor distribution is strictly prohibited. All rights reserved. Any unauthorized disclosure strictly prohibited. All rights reserved. 40
    41. 41. RCS App Management Examples Seamless Handset Swap 1. In-app Up Sell Client app content is restored after handset or SIM swap Service Auto Provisioning 2. Client app is automatically re-provisioned after handset or SIM swap App Policy Management 3. Client app can operate ONLY over Wi-Fi from 10am to 6pm Multiple Plans and Offers 8. Setup subscription plans (Free Trial, MRC), value plans, and loyalty plans 9. Add Avatar Messaging and content to client app flow Creative Service Ad support is disabled overnight on all users client app Collect User Behavior Analytics Data 5. Setup up sell notifications Creative Content App Feature Control 4. 7. Collect various user clicks and events from client app for producing user behavior reports 10. Add Videocast to client app flow Store Front 11. Create content creator affiliate program 12. Register for affiliate referral program Clientless Delivery 6. Client app can deliver content to other users without the client app for consumption through browser interface © 2014 Smith Micro Software, Inc.© 2013 Smith Micro Software, Inc. Confidential. Confidential. Any unauthorized disclosure or distribution isor distribution is strictly prohibited. All rights reserved. Any unauthorized disclosure strictly prohibited. All rights reserved. 41
    42. 42. Benefits 1. Enables monetization of RCS: by enabling rollout of multiple Premium Services 2. Reduced Customer Care Costs: such as Handset Swap use cases 3. Higher Adoption / Revenue Growth: due to flexible Store Front and In-App Purchase options 4. Cost Savings & Reduced Time to Market of Premium Services: such as Auto Provisioning use cases 5. Reduce Risks: with OTT Apps Management control capability 6. New Revenue Streams: with new creative services & content 7. Build Community: by allowing new content creators into the ecosystem and enabling consumers to follow their favorites © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 42
    43. 43. M2M Solutions Solution Overview January 2014
    44. 44. M2M Challenges Fragmentation • Proprietary Interfaces • One-off Implementations Complexity • Multiple Stakeholders • Multi-System Integration Unproven Security • “Home-Grown” Protocols • Lack of Awareness © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 44
    45. 45. SIMPLIFY a Complex M2M Ecosystem Industry Specific Business Services Device and Policy Management Mobile Operators Connection Management Modems & Modules Reporting and Analytics Chipsets & Processors © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 45
    46. 46. SOLUTIONS for M2M Device and Policy Management Connection Management Reporting & Analytics Selective Data Collection Device Firmware and Software Management Intelligent Multi-Bearer Connectivity Agent & Rules Engine Device Configuration & Activation Least-Cost & QoS-Based Route Selection Event-Based Traps & Rules Engine Multi-Module Interface Libraries Device Performance Management Security & Authentication Management Proactive Event-Based Alerts Open Standards-Based Scripting Language M2M App Marketplace Device and Connectivity Diagnostics Data Compression © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 46
    47. 47. POLICY Platform for M2M FEATURES: • Asset Tracking, Monitoring & Alerts Device Client • Device Provisioning & Configuration • Connection Optimization for Reliable Communications • LBS & Geo-fencing Services • Group Policy Management • LDAP Support Optics Server Policy Server CLIENT-SERVER DESIGN: Intelligent Client Policy Server • Programmable RulesEngine • Dynamic Policy Updates • Extensible via Plug-In Capabilities • Silent or User Prompted • Firmware OTA Support • Push or Pull Capable • Device Interrogation © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Optics Server • Device Performance Monitoring • Selective Data Collection • Highly Scalable Architecture 47
    48. 48. High Level ARCHITECTURE Web Portal (Smith Micro or 3rd Party) Web Services API Configuration Management Software Management Firmware Update Connection Management Diagnostics Data Collection & Analytics Policy Management OMA Server Core OMA Client M2M Devices BUILDINGS: HVAC/Security/ Lighting/Fire& Safety ENERGY: Turbine/ Windmill/ UPS/Generator INDUSTRIAL: Pumps/Valves/ Sensors/ Assembly TRANSPORTATION: Lights/Tolls/ Meters/Signage © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. PUBLIC SAFETY /SECURITY: Water treatment/ Vehicles/Craft/ Video/ 48
    49. 49. CONFIGURATION Management • Define configuration based on group, phone number, external list • Select custom workflow for complex provisioning • Monitor status of jobs by group or individual device © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 49
    50. 50. SOFTWARE Management • Software & firmware component lifecycle management • Device & version dependency management • Define pre & post- installation provisioning • Content can be hosted locally or on 3rd party server © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 50
    51. 51. FIRMWARE Differencing Technology Policy Server Firmware Image v1 Firmware Image v2 Delta Update Image v1> v2 Smith Micro FOTA Generator Functions • Runs at device boot for unrestricted hardware access • Reconstructs target firmware image from existing flash contents plus update package • Verifies update package, source & final firmware image Features • Support for NOR or NAND flash memory devices • Provides progress indication • Implements power-failure recovery for robustness • Optional support for compressed firmware, multiple sequential updates, multiple updates in one package, and update of read/write file systems © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 51
    52. 52. Event-based DIAGNOSTICS • Specify custom alerts and rules • Plug-in rules can be any combination of input variable and actions (Connection, location, data usage, device tampering, etc.) © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 52
    53. 53. Smith Micro VALUE Platform Providers • Upsell new system features/functions with remote device updates • Reduce post-deployment support costs with firmware/software updates • Intelligent connection management for increased reliability, lower costs and power savings System Integrators • Accelerate time-to-market • Re-program devices in field to future-proof projects • Proactively monitor device performance and reduce support costs Device/Module Developers • Streamline support for broadband modems • Cost-effectively update firmware under low-bandwidth scenarios Mobile Operators • Expand market opportunities and migrate up value chain • Increase value-add with management service offering © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 53
    54. 54. Enterprise Solutions Solution Overview January 2014
    55. 55. Emerging Mobility CHALLENGES First BYOD, Now BYON! • Telecom expenses increasing: o o In-Building 3G/4G Use Unmanaged Hotspot Devices o o Device On-Boarding Authentication Complexity o o Public Wi-Fi Access Inappropriate Content • Support costs increasing: • Security & compliance risks increasing: New Opportunities • Venue-Based Wi-Fi • Content Monetization in Public Arenas & Hospitality • Localized, Targeted Mobile Promotions © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 55
    56. 56. Enterprise Mobility Policy Management Manage Device Configurations & Network Connections Based on Policies & Real-Time Conditions SOLUTIONS Connection Management Facilitate access to Mobile Internet with Secure Mobile VPN & Automated Authentication Reporting & Analytics On-device Data Collection to Measure & Improve Connectivity, Perfor mance & User Experience © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Video Transcoding & Streaming Clientless Solution for Streaming Video that Automatically Adapts to Devices & Network Conditions 56
    57. 57. DEVICE POLICY Management Benefits: Device Client • Increased control & compliance with real- time policy enforcement • Reduced telecom costs with network connection priorities • Simplified management with remote device & policy updates • Improved security with Locate/Lock/Wipe Optics Server Policy Server & content filtering Device Client Policy Server Analytics • Real-time Policy Enforcement • Simple Over-the-Air Policy Updates • Performance Visibility Over Any Network • Radio Management for Enabling/Disabling Wi-Fi • Highly Scalable, CarrierGrade Platform • Connectivity and Usage Parameters • Automated Authentication • Standards-based and Extensible via SDK • Device Diagnostics • Hosted or in-network © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 57
    58. 58. Management via WEB PORTAL Portal Interface: • End-User Self-Service App Store • Whitelist/Blacklist Applications • LDAP Integration Simplifies Group Policy Management © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 58
    59. 59. CONNECTION Management Reliable, secure connectivity across networks Features: • Mobile VPN • Network Session Persistence • Advanced Authentication • 256-bit AES Encryption Module • FIPS 140-2 Certified • Integrated Connection Management Benefits: • Compliance for CJIS, HIPAA, SOX • Reduce Downtime for Remote Users • Secure Windows & Android devices • Minimized IT Overhead with Single Application © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 59
    60. 60. VIDEO Transcoding & Streaming Platform • Video Transcoding & Content Management Platform o o Allows one source video (live or VOD) to be transcoded to multiple video formats Ensures video format matches the capabilities of the mobile device. Wireless Optimizatio n Removes risk of service delays and support problems • Real-time Ad-insertion o Multiple Screens Secure Streaming • Clientless Delivery o Simplified Content Delivery Follow-Me TV Ad Monetizatio n Monetize content with pre-/post-roll ads • Detailed Analytics o Customizable analytics on content usage © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 60
    61. 61. Solutions for Public Sector VERTICAL MARKETS Service Industries Government Security Compliance Bring Your Own Network Network Performance Geo-location Policy Enforcement Migration to In-Vehicle Router Training Material Distribution Education Hospitality CIPA Enforcement Guest Engagement via Mobile E-Rate Plan Monitoring E-Book/Content Distribution Compliance Reporting Rising Support Costs © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Reliable Video Streaming Premium Content Monetization Tabletop Tablet Provisioning 61
    62. 62. PUBLIC SECTOR Solutions Government Security Compliance • Multi-factor / Two-Factor Authentication • FIPS 140-2 Certified • Standards Based mVPN (IPSec, Mobile IP and SSL) IT Application Management • Unified CM & mVPN Client for Ease of Deployment • Network Access Control • Remediation & Software Update Remote Employee Productivity • Wi-Fi Offload Support • Session Persistence • Single Sign On, Connect Before Login © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 62
    63. 63. Solutions for SERVICE INDUSTRIES Manage Telecom Expenses • Wi-Fi Discovery & Promotion • Automatic Wi-Fi Connections • Roaming Prevention • Usage Tracking Manage Support Costs • Quality of Service Based Network Selection • Real-Time Detection of Poor Connectivity • Error Triggered Self-Care • “Always Best Connection” Secure & Cost-Effective Wi-Fi footprint • Integrated Wi-Fi Location Database • Secure, Persistent Connectivity Over Any Network • Measureable Performance & Reliability via Analytics © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 63
    64. 64. Solutions for EDUCATION CIPA Compliance Enforcement • Proxy Web Traffic to CIPA Filter • Global Wi-Fi Proxy Control • Enforce Mobile VPN on 3G/4G Connections • Monitor for Student Tampering • Automatic Corrective Actions & Alerts Budget Protection • Monitor 3G/4G Data Usage • Alert when Approaching Threshold • Disable 3G/4G Radio when Threshold Reached Policy Control and Administration • Active Directory/LDAP Integration • Simple One-Time HTML Enrollment Process • Customizable Connection & Data Control Policies © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 64
    65. 65. HOSPITALITY Solutions Adapts Streaming to network conditions and device capability Restaurants • Convention Centers • PAID OR FREE VIDEO CONTENT Hotels • Multi-Screen Delivery: smartphone, tablet, P C, Set-top box, IPTV • Arenas • • Adaptive Streaming • Ad-Insertion to monetize content Transcoding Digital Rights Management • Analytics provide insight into user media consumption More than 15K device models supported • • © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. Mobile and set-top box Web interface 65
    66. 66. Smith Micro VALUE REDUCED TELECOM EXPENSE • 20-30%* reduction in data usage • $8-$12* savings per user/month in reimbursement costs REDUCED SUPPORT BURDEN • Remote policy management & configuration • Smart Wi-Fi discovery & seamless login INCREASED SECURITY • Mobile VPN for security & session persistence • Automatic authentication IMPROVED USER EXPERIENCE • “Always Best Connected” for improved productivity • Clientless video delivery • Monetization via ad-support & sponsored data © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 66
    67. 67. Smith Micro Software NASDAQ: SMSI www.smithmicro.com Smith Micro Software, Inc. Corporate Headquarters 51 Columbia Aliso Viejo, CA 92656 USA +1 949-362-5800 +1 949-362-2300 © 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 67
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×