From brainstorming to

Product Development
francesco fullone
ff@ideato.it
@fullo / @ideato

*

ideato
the Brainstorming
process

*

ideato
meet entrepreneurs
with a great
big idea

*

ideato
uncover the processes needed
to reach “the solution”, or
even better the “Unique Value
Proposition”

*

ideato
Invalidate the idea
!

- with real users
- with analytics
- with interviews

*

ideato
reduce the idea
complexity

*

ideato
reduce the idea
complexity

removing the “waste”
“drawing” its process
focusing on “Unique Value Prop.”
splitting it in sm...
Value Proposition Canvas
gain
products &

gains

creators

services

!
customer
jobs

pain
relievers

pains
http:/
/www.fl...
don’t use technology and don’t
talk about technologies

*

ideato
use, or produce, a business
model canvas (or a lean canvas)
as a starting point

*

ideato
identify the product
owner and write
user stories/
scenarios with him

*

ideato
P
V
!M
using paper
prototypes sketch an
approximative
interface, mapping
all the user stories

*

ideato
P
V
!M
simulate with paper
prototypes the
application streams
and map on them all
the “personas” you
identified

*

ideato
Product
MVP development

*

ideato
test the MVP
assumptions

*

ideato
Don’t write code!
be your code: concierge

*

ideato
The concierge minimum
viable product is inefficient
at solving a problem
!

but it’s not a long term solution for
customer...
(if possible) test the
paper prototype on
users

*

ideato
then... build MVPs
more than one if needed

*

ideato
the planning process
(re-iterate as your wish)

*

ideato
use a kinda-SWOT analysis
on Unique Value Proposition
to prioritize user stories in
the MVP building process

*

ideato
Tech
approach

2

UVP (s/o)

1
complexity
(w/t)

3

4

*

ideato
Biz
approach

1

UVP (s/o)

2
complexity
(w/t)

3

4

*

ideato
kanban board
to do

doing

done

*

ideato
brainstorming
with PO

agile/lean
processes
test the MVP
assumptions

build MVPs
more than one if
needed

*

ideato
brainstorming tools

*

ideato
whiteboard, pencil,
paper & post-it

*

ideato
Questions?
skype: ffullone
twitter: fullo
email: ff@ideato.it

*

ideato
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Smau milano 2013 francesco fullone

  1. 1. From brainstorming to Product Development francesco fullone ff@ideato.it @fullo / @ideato * ideato
  2. 2. the Brainstorming process * ideato
  3. 3. meet entrepreneurs with a great big idea * ideato
  4. 4. uncover the processes needed to reach “the solution”, or even better the “Unique Value Proposition” * ideato
  5. 5. Invalidate the idea ! - with real users - with analytics - with interviews * ideato
  6. 6. reduce the idea complexity * ideato
  7. 7. reduce the idea complexity removing the “waste” “drawing” its process focusing on “Unique Value Prop.” splitting it in smaller “User Stories” identify the “personas” * ideato
  8. 8. Value Proposition Canvas gain products & gains creators services ! customer jobs pain relievers pains http:/ /www.flickr.com/photos/osterwalder/ * ideato
  9. 9. don’t use technology and don’t talk about technologies * ideato
  10. 10. use, or produce, a business model canvas (or a lean canvas) as a starting point * ideato
  11. 11. identify the product owner and write user stories/ scenarios with him * ideato
  12. 12. P V !M using paper prototypes sketch an approximative interface, mapping all the user stories * ideato
  13. 13. P V !M simulate with paper prototypes the application streams and map on them all the “personas” you identified * ideato
  14. 14. Product MVP development * ideato
  15. 15. test the MVP assumptions * ideato
  16. 16. Don’t write code! be your code: concierge * ideato
  17. 17. The concierge minimum viable product is inefficient at solving a problem ! but it’s not a long term solution for customers, it’s a short term solution to help you learn how to solve customer’s problems.
  18. 18. (if possible) test the paper prototype on users * ideato
  19. 19. then... build MVPs more than one if needed * ideato
  20. 20. the planning process (re-iterate as your wish) * ideato
  21. 21. use a kinda-SWOT analysis on Unique Value Proposition to prioritize user stories in the MVP building process * ideato
  22. 22. Tech approach 2 UVP (s/o) 1 complexity (w/t) 3 4 * ideato
  23. 23. Biz approach 1 UVP (s/o) 2 complexity (w/t) 3 4 * ideato
  24. 24. kanban board to do doing done * ideato
  25. 25. brainstorming with PO agile/lean processes test the MVP assumptions build MVPs more than one if needed * ideato
  26. 26. brainstorming tools * ideato
  27. 27. whiteboard, pencil, paper & post-it * ideato
  28. 28. Questions? skype: ffullone twitter: fullo email: ff@ideato.it * ideato
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