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The Rise Of Ebooks - Opportunities for Indie Authors and Publishers
 

The Rise Of Ebooks - Opportunities for Indie Authors and Publishers

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Presentation by Mark Coker, founder of Smashwords, an ebook self-publishing service, to the Bay Area Independent Publisher's Association on April 11, 2009. Publish multi-format ebooks at ...

Presentation by Mark Coker, founder of Smashwords, an ebook self-publishing service, to the Bay Area Independent Publisher's Association on April 11, 2009. Publish multi-format ebooks at www.smashwords.com

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    The Rise Of Ebooks - Opportunities for Indie Authors and Publishers The Rise Of Ebooks - Opportunities for Indie Authors and Publishers Presentation Transcript

    • The Rise of Ebooks A Conversation with Mark Coker of Smashwords April 11, 2009 Smashwords, Inc.  Ebook Publishing Platform and Online Bookstore 15951 Los Gatos Blvd. Ste.16  Los Gatos, California 95032  On The Web: www.smashwords.com
    • Why Ebooks Failed in the late 1990s
      • Paper reading vastly superior to screen reading
      • Overpriced
      • DRM=confusion, frustration
      • Limited selection
    • Wholesale Ebook Revenues Surpass $100 million Data: AAP http://www.publishers.org/documents/S12008Final.pdf 58% compound annual growth for 6 years vs. 1.6% all books
    • Annual growth rates, p- & e- Data: AAP http://www.publishers.org/documents/S12008Final.pdf
    • Monthly growth, y-o-y ebook vs. overall market Data: AAP http://www.publishers.org/
    • Do Ebooks Really Matter? $113,220,000 (ebooks)  $24,225,025,000 (all books) = 0.467%
    • Build it and they will come
      • Statistics understate results of early movers in ebooks
        • For books available in both e- & p-, 10% of Amazon’s sales are ebooks
    • Why ebooks are succeeding now
      • Screen reading now rivals paper
      • Amazon + Oprah
      • iPhone (Stanza 1.5 million users)
      • Free books are gateway drug
      • Greater content selection
      • Prices coming down
      • DRM on death’s doorstep
    • Will Ebooks Replace Print Books?
    • Ebooks are similar to print books and stone tablets
      • Each offers lovingly prepared packaged units of words
      • Each delivers words on a substrate medium
      • Each is cool
      • Each represents a different way to enjoy a book
    • Consumers may one day prefer ebooks over print
      • Ebooks are less expensive
      • Digital can enhance reading experience
        • Screens will become better than paper
        • Changeable font size
        • Portable
        • Compact
        • Library in the cloud
      • Books as both hub and spoke within richer, more immersive experience
    • How ebooks will impact book supply chain for publishers printer P-publisher Shipper/w/d customer bookseller E-publisher customer ebookseller E-publisher customer ebookseller E-distributor E-publisher customer
    • The ebook opportunity for publishers
      • Publishers become more important, not less important
        • curators of content
        • re-imagine the book
      • Digital opens worldwide market
      • Lower cost books
        • higher per unit profit
        • lower cost = larger available market
      • Digital enables frictionless discovery and sampling
        • may drive print sales and ebook/print bundles
    • How to publish in e-
      • Straight form narrative works best
        • Picture books, complex layout, more challenging
      • Formatting is different
        • goal: one book, many devices
        • keep it simple!
      • Pricing is different
      • Don’t use DRM
      • Multi-format is essential (see next slide)
    • Why Multi-Format Matters
    • Q&A
      • About Smashwords
        • Ebook publishing platform and online bookstore
        • Social media-enabled selling and marketing tools
        • Distribution to Stanza
        • Free Smashwords Style Guide for formatting tips
        • Free Smashwords Book Marketing Guide
        • 85% net to publisher
      Where to find me: Web: www.smashwords.com Blog: blog.smashwords.com Twitter: twitter.com/markcoker Email: mc at smashwords dot com