ooh, pretty! Change is upon us
Darwin’s rules determine what happens next <ul><li>We’re entering a new phase of rapid evolution in publishing </li></ul><...
Four macro trends  to rock your world
Bookselling moving to the web Brick & Mortar Web Today?
Ebooks to overtake print Print books Ebooks Today?
Global ebook market to eclipse US market Global  Today? U.S.
Power of publishing shifting to authors Author  Today? Publisher
Enter Smashwords
About Smashwords <ul><li>Global ebook distributor </li></ul><ul><ul><li>Launched May, 2008 </li></ul></ul><ul><ul><li>Larg...
The radical (but simple!) idea behind Smashwords <ul><ul><li>Give authors freedom to publish </li></ul></ul><ul><ul><ul><l...
What Smashwords offers authors and publishers <ul><ul><li>Faster time to market </li></ul></ul><ul><ul><li>Global distribu...
What Smashwords offers retailers <ul><ul><li>Access to massive content catalog, world’s biggest indie authors </li></ul></...
How are we doing?
32,000+ Number of authors and publishers utilizing Smashwords platform
7,600+ ebooks released at Smashwords last 30 days
86,000+ ebooks now published at Smashwords
Indie ebooks published at Smashwords 140 6,000 28,800 86,000  (today)
How have we scaled so quickly?
We make ebook publishing easy
Step 1:  All you need is word processor & manuscript Microsoft Word Open Office Writer The ordinary word processor is the ...
Step 2 – Authors/publishers implement our formatting guidelines  (over 130,000 copies downloaded!)
Step 3 – Upload Word .doc to Smashwords Meatgrinder  (instant multi-format conversion) High-quality multi-format conversio...
Meatgrinder creates quality books that make readers and retailers happy <ul><li>Reflowable </li></ul><ul><li>Custom stylin...
Step 4:  Distribution
What’s Next for Smashwords <ul><li>Evolve every facet of our business to better serve authors, publishers, retailers and r...
Final thoughts:  A survival strategy for publishing <ul><li>The old world </li></ul><ul><ul><li>Publishers in charge </li>...
Connect with us! Web:  www.smashwords.com Blog:  blog.smashwords.com Twitter:  @markcoker Email:  [email_address]
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The philosophy and business model behind Smashords - Schilling Publishing Executives Meeting, Copenhagen

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Presented at the Schilling Publishing Executive Meeting in Copenhagen, Denmark. The presentation explains the philosophy and business model behind Smashwords, the world's leading distributor of indie ebooks. Presented November 17, 2011.

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The philosophy and business model behind Smashords - Schilling Publishing Executives Meeting, Copenhagen

  1. 2. ooh, pretty! Change is upon us
  2. 3. Darwin’s rules determine what happens next <ul><li>We’re entering a new phase of rapid evolution in publishing </li></ul><ul><ul><li>Mass extinction </li></ul></ul><ul><ul><li>Survival of the fittest </li></ul></ul><ul><ul><li>Exciting new opportunities to survive and thrive </li></ul></ul>
  3. 4. Four macro trends to rock your world
  4. 5. Bookselling moving to the web Brick & Mortar Web Today?
  5. 6. Ebooks to overtake print Print books Ebooks Today?
  6. 7. Global ebook market to eclipse US market Global Today? U.S.
  7. 8. Power of publishing shifting to authors Author Today? Publisher
  8. 9. Enter Smashwords
  9. 10. About Smashwords <ul><li>Global ebook distributor </li></ul><ul><ul><li>Launched May, 2008 </li></ul></ul><ul><ul><li>Largest supplier of indie ebooks </li></ul></ul>
  10. 11. The radical (but simple!) idea behind Smashwords <ul><ul><li>Give authors freedom to publish </li></ul></ul><ul><ul><ul><li>Free publishing and distribution tools </li></ul></ul></ul><ul><ul><ul><li>Publishing is a matter of free speech </li></ul></ul></ul><ul><ul><li>Give readers freedom to decide what’s worth reading </li></ul></ul><ul><ul><ul><li>Readers have always done this </li></ul></ul></ul>
  11. 12. What Smashwords offers authors and publishers <ul><ul><li>Faster time to market </li></ul></ul><ul><ul><li>Global distribution </li></ul></ul><ul><ul><li>Centralized metadata management </li></ul></ul><ul><ul><li>Aggregated sales reporting and payments </li></ul></ul><ul><ul><li>Our free tools produce high quality ebooks that sell (millions sold!) </li></ul></ul><ul><ul><li>85%+ net back to author/agent/publisher </li></ul></ul>
  12. 13. What Smashwords offers retailers <ul><ul><li>Access to massive content catalog, world’s biggest indie authors </li></ul></ul><ul><ul><li>Efficient, low-cost title acquisition, ingestion and updating </li></ul></ul><ul><ul><li>Our strict human-vetting exceeds Apple’s high standards </li></ul></ul><ul><ul><li>Army of 30,000+ indie authors promoting our retail partners </li></ul></ul>
  13. 14. How are we doing?
  14. 15. 32,000+ Number of authors and publishers utilizing Smashwords platform
  15. 16. 7,600+ ebooks released at Smashwords last 30 days
  16. 17. 86,000+ ebooks now published at Smashwords
  17. 18. Indie ebooks published at Smashwords 140 6,000 28,800 86,000 (today)
  18. 19. How have we scaled so quickly?
  19. 20. We make ebook publishing easy
  20. 21. Step 1: All you need is word processor & manuscript Microsoft Word Open Office Writer The ordinary word processor is the world’s most powerful ebook publishing tool (when married to Smashwords)
  21. 22. Step 2 – Authors/publishers implement our formatting guidelines (over 130,000 copies downloaded!)
  22. 23. Step 3 – Upload Word .doc to Smashwords Meatgrinder (instant multi-format conversion) High-quality multi-format conversions for narrative & narrative + images, fast/free updating
  23. 24. Meatgrinder creates quality books that make readers and retailers happy <ul><li>Reflowable </li></ul><ul><li>Custom styling </li></ul><ul><li>NCX navigation </li></ul><ul><li>Hyperlinks </li></ul><ul><li>Automatic error detection and correction </li></ul><ul><li>EPUBCHECK compliance </li></ul>
  24. 25. Step 4: Distribution
  25. 26. What’s Next for Smashwords <ul><li>Evolve every facet of our business to better serve authors, publishers, retailers and readers </li></ul><ul><ul><li>Make ebook publishing faster, easier, more profitable for authors and publishers </li></ul></ul><ul><li>Expand global retail distribution network </li></ul><ul><ul><li>Help retailers profit from our books </li></ul></ul><ul><li>Many surprises planned </li></ul>
  26. 27. Final thoughts: A survival strategy for publishing <ul><li>The old world </li></ul><ul><ul><li>Publishers in charge </li></ul></ul><ul><ul><li>Capital intensive </li></ul></ul><ul><ul><li>Exploit the author’s assets to the benefit of the publisher </li></ul></ul><ul><li>The new world </li></ul><ul><ul><li>Authors in charge </li></ul></ul><ul><ul><li>Darwin rewards efficient resource utilization, value-ad </li></ul></ul><ul><ul><li>Exploit the author’s assets for the benefit of the author </li></ul></ul>
  27. 28. Connect with us! Web: www.smashwords.com Blog: blog.smashwords.com Twitter: @markcoker Email: [email_address]
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