This presentation by Mark Coker of ebook distributor Smashwords provides literary agents a detailed roadmap to help them create an indie ebook services strategy that opens up exciting new
This presentation by Mark Coker of ebook distributor Smashwords provides literary agents a detailed roadmap to help them create an indie ebook services strategy that opens up exciting new opportunities for their author clients.
No author has ever failed because an agent took 15%
Many authors have failed because they didn’t have an agent
Graham/Coker* equity equation
1/(1-n) where n = .15
agent earns their keep when they increase author’s commercial outcome by 17.5% or more
*Adapted from Paul Graham’s equity equation .
Can Traditional Publishing and Indie Publishing Co-exist?
One option does not preclude the other
Indie ebooks as farm league for traditional crossover
Authors can play in both worlds
Traditional authors can continue building platform by self-pubbing shorts and other indie works between Big Publishing releases
Often, the indie opportunity is more lucrative than the traditional opportunity
Agents can help clients make best decision
Conflict of Interest for Agents to Facilitate Publishing Services?
Agent’s job is to maximize commercial opportunity for author clients
To ignore indie publishing option would constitute conflict of interest
Agent’s interests fully aligned with author’s interest
Earns 15%, regardless of publishing channel: what’s most profitable for client is most profitable for agent
Agent takes greater risk by passing up the bird-in-hand of publisher advances
The indie option gives agent more negotiating leverage with publishers and rights acquirers
Strength in Numbers: How Agents Can Leverage their List to Drive Unique Value for all Clients
Special agency-wide promotions – Leverage strength in numbers to execute coordinated promotional campaigns with marketing participation and backing by all your authors.
List building – Build opt-in email lists for client fans by author and genre. Offer Smashwords coupons as exclusive enticement and benefit for mailing list subscription. Advertise agency email lists and author-specific lists at end of each client’s ebook.
Build the net – A single ebook is a fish hook in the ocean. Multiple ebooks, connected by cross-promoting hyperlinks, becomes a net. Use the last page of every ebook to promote other books by this author, other books by similar client authors
Sampling – Each ebook should contain sample chapters of other books by the same author, or similar agency authors
More marketing ideas – Download the free Smashwords Book Marketing Guide
Smashwords + Agents Let’s Work Together! [many agents have already partnered with Smashwords]
Smashwords Makes it Fast , Free , and Easy to Publish and Distribute Ebooks
The Seven Secrets to Ebook Publishing Success (BAIPA presentation May 14, 2011)
Crash Course in Indie Ebook Publishing (Bay Area Travel Writers Assoc., May 21, 2011)]
The Indie Ebook Revolution – How Authors Can Save Books from Irrelevance (Writing for Change, Nov. 13, 2010)
The Free Speech Movement Meets Big Publishing (American Society of Journalists and Authors, Berkeley, CA May 15, 2011)
The Uprising in Book Publishing (March 2, 2011)
View complete Smashwords collection here .
Let’s work together Connect with Mark Coker: Web: www.smashwords.com Blog: blog.smashwords.com HuffPo: huffingtonpost.com/mark-coker Facebook: facebook.com/markcoker Twitter: @markcoker Email: first initial second initial @ smashwords.com