Writers will learn how to make their books more appealing to readers in this comprehensive (and unconventional) tutorial presented by Mark Coker, founder of Smashwords. Have you ever wondered if readers prefer longer or shorter books? How about pricing? Will you sell more books at a lower price or a higher price? Which price yields you the greatest overall earnings? Which price helps you grow your readership the fastest? How and why might your book sales fluctuate over time? Do books with shorter titles appeal more to readers than long titles? These and many other questions are answered in the annual Smashwords Survey. This video examines the results of the 2013 Smashwords Survey, first published in May 2013. Smashwords analyzed over $12 million in book sales covering over 120,000 books over an 11-month period, and then posed useful (and some not-so-useful) questions at the data, all with the goal of identifying tips and tricks that could help authors make their books more desirable to readers. Some of the results are insightful and other results were just plain silly. Enjoy! View the video of this presentation at http://www.youtube.com/watch?v=2rrl4NExo3Y
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