Introduction to Smashwords - Ebook Publishing and Distribution Made Easy


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This presentation provides book authors, publishers and retailers a brief introduction to Smashwords, the world's leading ebook publishing and distribution platform. Smashwords makes it fast, free and easy for any author or publisher, anywhere in the world, to quickly publish and distribute an ebook. Learn more at

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Introduction to Smashwords - Ebook Publishing and Distribution Made Easy

  1. 1. Introduction to Smashwords Mark Coker Founder November 20, 2010
  2. 2. About Smashwords • Launched May, 2008 • The world’s leading ebook publishing and distribution platform • Over 10,000 authors/publishers around the world utilize Smashwords platform to publish and distribute their original ebooks • Authorized aggregator/distributor serving Apple iBookstore, Barnes & Noble, Kobo, Sony, Diesel • Mobile catalogs: Stanza, Aldiko (24,000 titles each) • 85% net back to authors/publishers
  3. 3. How Smashwords Works • Self serve platform • Author/publisher uploads Word .doc, formatted to Smashwords Style Guide • Meatgrinder technology converts to 9 DRM-free formats • SW reviews for inclusion in Premium Catalog, then distributes to retailers • Author/publisher controls channels and metadata (data about the book, such as price, description, title, etc.) • Sophisticated back-end technology and processes automate efficient ingestion and distribution of ebooks and metadata updates
  4. 4. Indie ebooks published at Smashwords 140 6,000 24,000 0 5000 10000 15000 20000 25000 2008 2009 2010 (Nov)
  5. 5. 0 10000 20000 30000 40000 50000 60000 70000 80000 2008 2009 2010 2011 Projection for 2011 140 6,000 27,000 75,000 est.
  6. 6. What’s Next for Smashwords • More books • More authors • More publishers • More retailers • Amazon and others in the works! • Help our retailer partners improve speed, accuracy and efficiency of ebook & metadata ingestion • Help retailers profit from Smashwords ebooks, because their success means success for our authors/publishers • Continue to improve every facet of our business to better serve authors, publishers, retailers and readers • Many surprises planned
  7. 7. Partner with Smashwords • How to publish an ebook, or partner with us: http:// • How to format an ebook: • How distribution works at Smashwords: • Frequently asked questions: • Connect with Mark Coker: Twitter @markcoker or email first initial second initial at you know where dot com
  8. 8. Help Spread the Word about Smashwords • Please help us spread the word about Smashwords by sharing this presentation with a friend. Thank you for supporting indie ebook authors and small indie publishers! • Blog it • Facebook it • Tweet it • Email it