Introduction to Smashwords - Book Expo America May 2009
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Introduction to Smashwords - Book Expo America May 2009

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Short presentation from Mark Coker, founder of e-book publisher Smashwords, presented May 29, 2009 at BookExpo America in a session titled "D2T2: Digital Debut Tool Time" moderated by Mike Shatzkin of ...

Short presentation from Mark Coker, founder of e-book publisher Smashwords, presented May 29, 2009 at BookExpo America in a session titled "D2T2: Digital Debut Tool Time" moderated by Mike Shatzkin of Idea Logical. The panel featured separate presentations by Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of Interread

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    Introduction to Smashwords - Book Expo America May 2009 Introduction to Smashwords - Book Expo America May 2009 Presentation Transcript

    • Introduction to Smashwords Presented by Mark Coker, Founder For Digital Debut Tool Time Presented at BookExpo America May 29, 2009 Moderated by Mike Shatzkin Other panelists included Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of Interread Smashwords, Inc.  Ebook Publishing Platform, Online Bookstore, Distribution 15951 Los Gatos Blvd. Ste.16  Los Gatos, California 95032  On The Web: www.smashwords.com
    • Intro to Smashwords
      • Ebook publishing platform
        • free and instant ebook conversion and publishing for authors/publishers
        • multi-format, DRM-free
        • publisher controls everything
        • 85% net back to author/publisher
      • Ebook distributor
        • Smashwords.com
        • Stanza
        • Affiliates
        • Other surprises coming soon
    • Smashwords fun facts
      • Launched May 2008
      • 61 million words published
        • 1,400+ ebooks
        • 650+ authors
        • 12+ indie publishers
        • Many Smashwords books “born digital” & only available on Smashwords
      • Record traffic each of the last 6 months
    • Smashwords Meatgrinder
    • What works best in ebook form?
      • Straight form narrative works best
        • Picture books, complex layout, more challenging
      • Formatting is different
        • holy grail: one book, many devices
        • keep it simple!
      • Pricing is different
      • Avoid DRM
      • Multi-format is essential (see pie chart)
    • Why Multi-Format Matters
    • How ebooks will impact book supply chain remainder Print-publisher W/Distrib customer bookseller E-publisher customer ebookseller E-publisher customer ebookseller E-distributor E-publisher customer E-publisher affiliate ebookseller E-distributor customer printer
    • Smashwords working to remake ebook supply chain
      • authors & publishers deserve higher margins
      • enable lower cost books yet higher per-copy author/publisher profits
      • lower price to consumer benefits consumer = larger available WW market & larger profits
      • enable serendipitous discovery
        • digital shelves everywhere
        • instant sampling and impulse purchases
    • What’s next with Smashwords?
      • Will continue to develop free tools to publish, promote and sell ebooks
        • publisher uploads of pre-formatted files
        • more self-serve viral marketing, promo, selling tools
      • Partnerships with…
        • publishers
        • online communities
        • device manufacturers
        • distribution outlets
      • Local-language Smashwords
    • Q&A
      • Where to find Mark Coker:
      • Web: www.smashwords.com
      • Blog: blog.smashwords.com
      • Email: first initial last initial at smashwords.com
      • Twitter: @markcoker