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Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
Introduction to Smashwords - Book Expo America May 2009
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Introduction to Smashwords - Book Expo America May 2009

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Short presentation from Mark Coker, founder of e-book publisher Smashwords, presented May 29, 2009 at BookExpo America in a session titled "D2T2: Digital Debut Tool Time" moderated by Mike Shatzkin of …

Short presentation from Mark Coker, founder of e-book publisher Smashwords, presented May 29, 2009 at BookExpo America in a session titled "D2T2: Digital Debut Tool Time" moderated by Mike Shatzkin of Idea Logical. The panel featured separate presentations by Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of Interread

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  • 1. Introduction to Smashwords Presented by Mark Coker, Founder For Digital Debut Tool Time Presented at BookExpo America May 29, 2009 Moderated by Mike Shatzkin Other panelists included Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of Interread Smashwords, Inc.  Ebook Publishing Platform, Online Bookstore, Distribution 15951 Los Gatos Blvd. Ste.16  Los Gatos, California 95032  On The Web: www.smashwords.com
  • 2. Intro to Smashwords <ul><li>Ebook publishing platform </li></ul><ul><ul><li>free and instant ebook conversion and publishing for authors/publishers </li></ul></ul><ul><ul><li>multi-format, DRM-free </li></ul></ul><ul><ul><li>publisher controls everything </li></ul></ul><ul><ul><li>85% net back to author/publisher </li></ul></ul><ul><li>Ebook distributor </li></ul><ul><ul><li>Smashwords.com </li></ul></ul><ul><ul><li>Stanza </li></ul></ul><ul><ul><li>Affiliates </li></ul></ul><ul><ul><li>Other surprises coming soon </li></ul></ul>
  • 3. Smashwords fun facts <ul><li>Launched May 2008 </li></ul><ul><li>61 million words published </li></ul><ul><ul><li>1,400+ ebooks </li></ul></ul><ul><ul><li>650+ authors </li></ul></ul><ul><ul><li>12+ indie publishers </li></ul></ul><ul><ul><li>Many Smashwords books “born digital” & only available on Smashwords </li></ul></ul><ul><li>Record traffic each of the last 6 months </li></ul>
  • 4. Smashwords Meatgrinder
  • 5. What works best in ebook form? <ul><li>Straight form narrative works best </li></ul><ul><ul><li>Picture books, complex layout, more challenging </li></ul></ul><ul><li>Formatting is different </li></ul><ul><ul><li>holy grail: one book, many devices </li></ul></ul><ul><ul><li>keep it simple! </li></ul></ul><ul><li>Pricing is different </li></ul><ul><li>Avoid DRM </li></ul><ul><li>Multi-format is essential (see pie chart) </li></ul>
  • 6. Why Multi-Format Matters
  • 7. How ebooks will impact book supply chain remainder Print-publisher W/Distrib customer bookseller E-publisher customer ebookseller E-publisher customer ebookseller E-distributor E-publisher customer E-publisher affiliate ebookseller E-distributor customer printer
  • 8. Smashwords working to remake ebook supply chain <ul><li>authors & publishers deserve higher margins </li></ul><ul><li>enable lower cost books yet higher per-copy author/publisher profits </li></ul><ul><li>lower price to consumer benefits consumer = larger available WW market & larger profits </li></ul><ul><li>enable serendipitous discovery </li></ul><ul><ul><li>digital shelves everywhere </li></ul></ul><ul><ul><li>instant sampling and impulse purchases </li></ul></ul>
  • 9. What’s next with Smashwords? <ul><li>Will continue to develop free tools to publish, promote and sell ebooks </li></ul><ul><ul><li>publisher uploads of pre-formatted files </li></ul></ul><ul><ul><li>more self-serve viral marketing, promo, selling tools </li></ul></ul><ul><li>Partnerships with… </li></ul><ul><ul><li>publishers </li></ul></ul><ul><ul><li>online communities </li></ul></ul><ul><ul><li>device manufacturers </li></ul></ul><ul><ul><li>distribution outlets </li></ul></ul><ul><li>Local-language Smashwords </li></ul>
  • 10. Q&A <ul><li>Where to find Mark Coker: </li></ul><ul><li>Web: www.smashwords.com </li></ul><ul><li>Blog: blog.smashwords.com </li></ul><ul><li>Email: first initial last initial at smashwords.com </li></ul><ul><li>Twitter: @markcoker </li></ul>

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