Introduction to Smashwords Presented by Mark Coker, Founder For Digital Debut Tool Time  Presented at BookExpo America May...
Intro to Smashwords <ul><li>Ebook publishing platform </li></ul><ul><ul><li>free and instant ebook conversion and publishi...
Smashwords fun facts <ul><li>Launched May 2008 </li></ul><ul><li>61 million words published </li></ul><ul><ul><li>1,400+ e...
Smashwords Meatgrinder
What works best in ebook form? <ul><li>Straight form narrative works best </li></ul><ul><ul><li>Picture books, complex lay...
Why Multi-Format Matters
How ebooks will impact book supply chain remainder Print-publisher W/Distrib customer bookseller E-publisher customer eboo...
Smashwords working to remake ebook supply chain <ul><li>authors & publishers deserve higher margins </li></ul><ul><li>enab...
What’s next with Smashwords? <ul><li>Will continue to develop free tools to publish, promote and sell ebooks </li></ul><ul...
Q&A <ul><li>Where to find Mark Coker: </li></ul><ul><li>Web:  www.smashwords.com </li></ul><ul><li>Blog:  blog.smashwords....
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Introduction to Smashwords - Book Expo America May 2009

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Short presentation from Mark Coker, founder of e-book publisher Smashwords, presented May 29, 2009 at BookExpo America in a session titled "D2T2: Digital Debut Tool Time" moderated by Mike Shatzkin of Idea Logical. The panel featured separate presentations by Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of Interread

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Introduction to Smashwords - Book Expo America May 2009

  1. 1. Introduction to Smashwords Presented by Mark Coker, Founder For Digital Debut Tool Time Presented at BookExpo America May 29, 2009 Moderated by Mike Shatzkin Other panelists included Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of Interread Smashwords, Inc.  Ebook Publishing Platform, Online Bookstore, Distribution 15951 Los Gatos Blvd. Ste.16  Los Gatos, California 95032  On The Web: www.smashwords.com
  2. 2. Intro to Smashwords <ul><li>Ebook publishing platform </li></ul><ul><ul><li>free and instant ebook conversion and publishing for authors/publishers </li></ul></ul><ul><ul><li>multi-format, DRM-free </li></ul></ul><ul><ul><li>publisher controls everything </li></ul></ul><ul><ul><li>85% net back to author/publisher </li></ul></ul><ul><li>Ebook distributor </li></ul><ul><ul><li>Smashwords.com </li></ul></ul><ul><ul><li>Stanza </li></ul></ul><ul><ul><li>Affiliates </li></ul></ul><ul><ul><li>Other surprises coming soon </li></ul></ul>
  3. 3. Smashwords fun facts <ul><li>Launched May 2008 </li></ul><ul><li>61 million words published </li></ul><ul><ul><li>1,400+ ebooks </li></ul></ul><ul><ul><li>650+ authors </li></ul></ul><ul><ul><li>12+ indie publishers </li></ul></ul><ul><ul><li>Many Smashwords books “born digital” & only available on Smashwords </li></ul></ul><ul><li>Record traffic each of the last 6 months </li></ul>
  4. 4. Smashwords Meatgrinder
  5. 5. What works best in ebook form? <ul><li>Straight form narrative works best </li></ul><ul><ul><li>Picture books, complex layout, more challenging </li></ul></ul><ul><li>Formatting is different </li></ul><ul><ul><li>holy grail: one book, many devices </li></ul></ul><ul><ul><li>keep it simple! </li></ul></ul><ul><li>Pricing is different </li></ul><ul><li>Avoid DRM </li></ul><ul><li>Multi-format is essential (see pie chart) </li></ul>
  6. 6. Why Multi-Format Matters
  7. 7. How ebooks will impact book supply chain remainder Print-publisher W/Distrib customer bookseller E-publisher customer ebookseller E-publisher customer ebookseller E-distributor E-publisher customer E-publisher affiliate ebookseller E-distributor customer printer
  8. 8. Smashwords working to remake ebook supply chain <ul><li>authors & publishers deserve higher margins </li></ul><ul><li>enable lower cost books yet higher per-copy author/publisher profits </li></ul><ul><li>lower price to consumer benefits consumer = larger available WW market & larger profits </li></ul><ul><li>enable serendipitous discovery </li></ul><ul><ul><li>digital shelves everywhere </li></ul></ul><ul><ul><li>instant sampling and impulse purchases </li></ul></ul>
  9. 9. What’s next with Smashwords? <ul><li>Will continue to develop free tools to publish, promote and sell ebooks </li></ul><ul><ul><li>publisher uploads of pre-formatted files </li></ul></ul><ul><ul><li>more self-serve viral marketing, promo, selling tools </li></ul></ul><ul><li>Partnerships with… </li></ul><ul><ul><li>publishers </li></ul></ul><ul><ul><li>online communities </li></ul></ul><ul><ul><li>device manufacturers </li></ul></ul><ul><ul><li>distribution outlets </li></ul></ul><ul><li>Local-language Smashwords </li></ul>
  10. 10. Q&A <ul><li>Where to find Mark Coker: </li></ul><ul><li>Web: www.smashwords.com </li></ul><ul><li>Blog: blog.smashwords.com </li></ul><ul><li>Email: first initial last initial at smashwords.com </li></ul><ul><li>Twitter: @markcoker </li></ul>
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