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Introduction to Smashwords - Book Expo America May 2009
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Introduction to Smashwords - Book Expo America May 2009

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Short presentation from Mark Coker, founder of e-book publisher Smashwords, presented May 29, 2009 at BookExpo America in a session titled "D2T2: Digital Debut Tool Time" moderated by Mike Shatzkin of …

Short presentation from Mark Coker, founder of e-book publisher Smashwords, presented May 29, 2009 at BookExpo America in a session titled "D2T2: Digital Debut Tool Time" moderated by Mike Shatzkin of Idea Logical. The panel featured separate presentations by Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of Interread

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  • 1. Introduction to Smashwords Presented by Mark Coker, Founder For Digital Debut Tool Time Presented at BookExpo America May 29, 2009 Moderated by Mike Shatzkin Other panelists included Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of Interread Smashwords, Inc.  Ebook Publishing Platform, Online Bookstore, Distribution 15951 Los Gatos Blvd. Ste.16  Los Gatos, California 95032  On The Web: www.smashwords.com
  • 2. Intro to Smashwords
    • Ebook publishing platform
      • free and instant ebook conversion and publishing for authors/publishers
      • multi-format, DRM-free
      • publisher controls everything
      • 85% net back to author/publisher
    • Ebook distributor
      • Smashwords.com
      • Stanza
      • Affiliates
      • Other surprises coming soon
  • 3. Smashwords fun facts
    • Launched May 2008
    • 61 million words published
      • 1,400+ ebooks
      • 650+ authors
      • 12+ indie publishers
      • Many Smashwords books “born digital” & only available on Smashwords
    • Record traffic each of the last 6 months
  • 4. Smashwords Meatgrinder
  • 5. What works best in ebook form?
    • Straight form narrative works best
      • Picture books, complex layout, more challenging
    • Formatting is different
      • holy grail: one book, many devices
      • keep it simple!
    • Pricing is different
    • Avoid DRM
    • Multi-format is essential (see pie chart)
  • 6. Why Multi-Format Matters
  • 7. How ebooks will impact book supply chain remainder Print-publisher W/Distrib customer bookseller E-publisher customer ebookseller E-publisher customer ebookseller E-distributor E-publisher customer E-publisher affiliate ebookseller E-distributor customer printer
  • 8. Smashwords working to remake ebook supply chain
    • authors & publishers deserve higher margins
    • enable lower cost books yet higher per-copy author/publisher profits
    • lower price to consumer benefits consumer = larger available WW market & larger profits
    • enable serendipitous discovery
      • digital shelves everywhere
      • instant sampling and impulse purchases
  • 9. What’s next with Smashwords?
    • Will continue to develop free tools to publish, promote and sell ebooks
      • publisher uploads of pre-formatted files
      • more self-serve viral marketing, promo, selling tools
    • Partnerships with…
      • publishers
      • online communities
      • device manufacturers
      • distribution outlets
    • Local-language Smashwords
  • 10. Q&A
    • Where to find Mark Coker:
    • Web: www.smashwords.com
    • Blog: blog.smashwords.com
    • Email: first initial last initial at smashwords.com
    • Twitter: @markcoker