A primer on ebook publishing for travel writers. This presentation was given by Mark Coker May 21, 2011 at a meeting of the Bay Area Travel Writers association at the the Computer History Museum in
A primer on ebook publishing for travel writers. This presentation was given by Mark Coker May 21, 2011 at a meeting of the Bay Area Travel Writers association at the the Computer History Museum in Mountain View, California.
Content Distribution Options Direct to customer Direct to retailer Distributor Publisher Pros High margin, direct contact with readers, retain all rights Good margin, exposure to millions of readers, real time reporting, retain rights Good margin, time-savings, access to multiple retailers , aggregated reporting and analytics, retain rights, priority support Advance, access to B&M retail, editing and revision, marketing and promotion, prestige Cons Customer service burden, credit card processing fees, tough to attract traffic Time consuming to manage multiple relationships, not all retailers offer direct option, distributors may offer higher margins Delayed reported from retailers (1-4 weeks), takes 7.5-10% commission on retail price Low royalties, reporting delayed up to six months, limited distribution, Lose rights, can go out of print quickly
The Seven Secrets to Ebook Publishing Success (how to participate in the ebook revolution)
Smashwords Book Marketing Guide (how to market any book)
Mark’s List – Low cost formatters, cover designers [email_address]
Thank you for listening! Q&A Connect with Mark Coker: Web: www.smashwords.com Blog: blog.smashwords.com HuffPo: huffingtonpost.com/mark-coker Twitter: @ markcoker Facebook: facebook.com/markcoker Email: first initial second initial at smashwords dot com