Wildfire Interactive

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Wildfire Interactive

  1. Fans are great… but can you make money from them?<br />4 mini-case studies to highlight ways to monetize your Facebook Fans<br />
  2. Case Study<br />Hautelookturns<br />Couponing into<br />a Game.<br />
  3. Results<br />5x ROI<br />20%+ 1st time<br /> buyers<br /><ul><li> High % of “lost” customers</li></ul> returned to buy<br />
  4. Case Study<br />Edible<br />Arrangements<br />drives double digit<br />increase in sales.<br />
  5. Results<br /><ul><li> From 5,000</li></ul> to 100,000<br /> fans in 4 days<br /><ul><li> Total of 170,000 fans & tens of</li></ul> thousands driven in-store <br /><ul><li> Double digit sales growth</li></li></ul><li>Case Study<br />Phoenix Suns<br />drives value for<br />Right Guard and<br />themselves.<br />
  6. Results<br /><ul><li> ~10K new fans</li></ul> for Phoenix Suns<br /><ul><li> 20% growth in</li></ul> Right Guard fans<br /><ul><li> New value prop for Phoenix</li></ul> Suns<br />
  7. Case Study<br />Jamba Juice<br />drives people<br />in-store with<br />luckycoupons.<br />
  8. Results<br /><ul><li> 95,000 coupons</li></ul> distributed<br /><ul><li> Word spread</li></ul> via thousands of virtual gifts.<br /><ul><li> Tens of thousands of in-store</li></ul> purchases<br />

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