And we’re truly talking about a huge wave of coming technology. There are now 3.3 billion devices on the planet. That’s one for every 2 people. As my friend Eric Peterson put it, “This isn’t a wave. This is a tsunami.”
Tomi T Ahonen recently helped put 3.3 billion in perspective. There are more mobile phones than Cars, PCs, Telephones, Credit Cards and Televisions. We think of television as being the global mass market, but it is dwarfed by the mobile phone market. It is astonishing that mobile phones can be such a large market and at the same time be under the radar for most businesses.