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“Poor Media” SMASH Summit May 12, 2010 Ed Baker Friend.ly
Viral Growth Works! <ul><li>>10 million installs in 4 months </li></ul><ul><li>5 million installs in 5 weeks </li></ul><ul...
Example Viral Loop (Send Hotness) (Send Hotness)
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Friend.ly

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Transcript of "Friend.ly"

  1. 1. “Poor Media” SMASH Summit May 12, 2010 Ed Baker Friend.ly
  2. 2. Viral Growth Works! <ul><li>>10 million installs in 4 months </li></ul><ul><li>5 million installs in 5 weeks </li></ul><ul><li>50K registrations in 3 months </li></ul>DateSite (2006) Compare People (2007) Send Hotness (2007-08) Friend.ly (2009-10) <ul><li>>10 million registrations in 2 months </li></ul>
  3. 3. Example Viral Loop (Send Hotness) (Send Hotness)
  4. 4. Questions?
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