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Friend.ly

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  • 1. “Poor Media” SMASH Summit May 12, 2010 Ed Baker Friend.ly
  • 2. Viral Growth Works!
    • >10 million installs in 4 months
    • 5 million installs in 5 weeks
    • 50K registrations in 3 months
    DateSite (2006) Compare People (2007) Send Hotness (2007-08) Friend.ly (2009-10)
    • >10 million registrations in 2 months
  • 3. Example Viral Loop (Send Hotness) (Send Hotness)
  • 4. Questions?

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