Executing with  Conventional Brands   SmashSummit - 2010 Ted Rheingold  CEO & Founder, Dogster, Inc.  blog.dogster.com  @t...
A Better Mousetrap
Your Service Rocks
How You Envision the Brand Relationship
One Does Not Simply Walk  Into General Motors
What it Will Often Looks Like
Consensus Process
Your Legacy?
Do It!
Executing with  Conventional Brands   SmashSummit - 2010 Ted Rheingold  CEO & Founder, Dogster, Inc.  blog.dogster.com  @t...
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Most Brands Aren’t Trying to Become Awesome, They Just Don’t Want to Screw Up
Brands We’ve Worked With
Speak in Plain English
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Dogster

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  • http://www.flickr.com/photos/jayeb333/
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  • Dogster

    1. 1. Executing with Conventional Brands SmashSummit - 2010 Ted Rheingold CEO & Founder, Dogster, Inc. blog.dogster.com @tedr @dogster @catster
    2. 2. A Better Mousetrap
    3. 3. Your Service Rocks
    4. 4. How You Envision the Brand Relationship
    5. 5. One Does Not Simply Walk Into General Motors
    6. 6. What it Will Often Looks Like
    7. 7. Consensus Process
    8. 8. Your Legacy?
    9. 9. Do It!
    10. 10. Executing with Conventional Brands SmashSummit - 2010 Ted Rheingold CEO & Founder, Dogster, Inc. blog.dogster.com @tedr @dogster @catster
    11. 11. End of Presentation
    12. 12. Most Brands Aren’t Trying to Become Awesome, They Just Don’t Want to Screw Up
    13. 13. Brands We’ve Worked With
    14. 14. Speak in Plain English

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