• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Danny Sullivan, Search Engine Land
 

Danny Sullivan, Search Engine Land

on

  • 4,123 views

 

Statistics

Views

Total Views
4,123
Views on SlideShare
4,046
Embed Views
77

Actions

Likes
5
Downloads
60
Comments
0

4 Embeds 77

http://www.slideshare.net 53
http://socialmediainfluence.com 22
http://mediamindbend.com 1
http://trunk.ly 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

Danny Sullivan, Search Engine Land Danny Sullivan, Search Engine Land Presentation Transcript

  • Search, Social Search & Real Time Search Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com
  • This Is Search People ask questions & get answers
  • This Is Search Marketing
    • Google alone handles 88 billion searches per month, worldwide
      • Efficient, effective, measurable marketing
    • Search marketing means
      • Being visible where someone has overtly expressed a need or desire
      • More than web; more than keywords
        • Shaking a phone to find a restaurant is search
  • Social Media Meets Search
    • Social media fascinating, growing area
      • But it’s not (necessarily) search
      • Nor a rival to search
      • Nor a search killer
    • “ Social media” encompasses many different creatures
      • Some more, some less “search like”
  • This Is Social Media
    • Social Networking: Facebook, MySpace, LinkedIn
    • Social Bookmarking: Delicious, StumbleUpon
    • Social News: Digg, Reddit, Yahoo Buzz
    • Social Knowledge: Wikipedia, Yahoo Answers
    • Social Sharing: YouTube, Flickr, Urban Spoon, Yelp, Foursquare, Twitter, Facebook…
    How do they measure up against and interact with search?
  • DEMAND (Search Intent) BRANDING LESS MORE MORE TRAFFIC News Bookmark Net work Google/ Search Know ledge Sharing
  • This Is Social Search People ask questions of friends & maybe get answers Hey, ANY FRIENDS have the answer to this? I Do! http://searchengineland.com/how-we-search-with-twitter-16920
  • This Is Also Social Search Content from people I’m “connected” with, inserted into my regular results… http://searchengineland.com/google-social-search-goes-live-adds-new-features-34487
  • This Might Be Social Search Results ranked by what friends “Like” But not here yet and… Who are your “friends?” Plus, Facebook’s current search is bad http://searchengineland.com/search-40-putting-humans-back-in-search-14086
  • This Is Real Time Search People ask questions of friends that ANYONE can see within seconds and answer… Unlike “normal” search, you know exactly who they are http://searchengineland.com/what-is-real-time-search-definitions-players-22172
  • This Is Also Real Time Search Top shared links, at the moment
  • So What’s My Real Time Social Search Strategy When It Means So Much?
  • Semantic Augmented Reality
  • Semantic Augmented Reality (for the iPad)
  • Semantic Augmented Reality (for the iPad) in 3D
  • “ Normal” Search
    • Remains “many-to-many” platform
      • Many marketers reach out to many searchers at the same time
    • Loves links
    • Rewards authority sites
      • Based largely on “good” links
    • Buy your way in to results with ads
  • Real Time Search: Now
    • Largely one-to-one platform
      • See the tweet, reply to the tweet
      • So see the tweets, reply to the tweets
    • Shared links more many-to-many
      • Google features them now in “static” display
      • Links can help build long-term credit for “normal” search results
      • Put your links out there; build retweets/sharing
  • Real Time Search: Coming Relevancy over recency: first in, last out changing “ Relevant” results get more hang time With 18 billion searches per month, changes may make Twitter Search more many-to-many Participate! Build a reputation and/or … http://searchengineland.com/the-twitter-search-revolution-popular-promoted-tweets-mature-the-service-41095
  • Real Time Search: Coming Buy your way to the top (sort of) Reputation still important From Twitter, TweetUp, expect more
  • Real Time Search: Coming Facebook’s one-to-none Can see posts but can’t reach out, can’t reply to people Ads might improve for search; search results themselves may change
    • Search Engine Land (http://searchengineland.com)
      • Stories and news from me and others
    • SearchCap (http://searchengineland.com/searchcap.php)
      • Daily email recap of search news from SEL & across the web
    • Sphinn (http://sphinn.com)
      • Social site for internet marketers: share news stories
    • SMX: Search Marketing Expo (http://searchmarketingexpo.com)
      • SMX Advanced in Seattle this June
      • SMX East in New York this October
    Questins & More About Search!