Your YouTube advertising strategy Hunter Walk, Director of Product Management content
YouTube 2010 <ul><li>World’s third largest website </li></ul><ul><li>1b+ video playbacks each day </li></ul><ul><li>24+ hr...
What’s a content strategy? <ul><li>Create something people want to watch  </li></ul><ul><li>- or - </li></ul><ul><li>Help ...
Everyone says “be authentic” link
Create Content: Basics <ul><li>A YouTube channel </li></ul><ul><li>Upload - demos, behind the scenes, interviews - real st...
Create Content : Pro Tips <ul><li>Get an anchor video – shoot for ~5k+ views. This will help you surface in search and rel...
 
Smule CEO:  &quot;youtube 'been vedy vedy good to smule&quot; link
Not just “funny” or B2C 300+ videos 6,000 views/day “ that’s roughly equivalent to 35 hyper-efficient sales reps on the ph...
Look for opportunities to be responsive link
Link
HELP OTHERS CREATE CONTENT FOR YOU
Recent Case Studies The Concept
What is it? What is it? How does it work?  The Step-by-Step Process Submitted via:
Partners
THANKS!  Q&A…..
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How to Broadcast Your Business on YouTube (Hunter Walk)

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Business Content Strategies for YouTube by Hunter Walk, Google at SMASH Summit (May 2010)

Published in: Technology

How to Broadcast Your Business on YouTube (Hunter Walk)

  1. Your YouTube advertising strategy Hunter Walk, Director of Product Management content
  2. YouTube 2010 <ul><li>World’s third largest website </li></ul><ul><li>1b+ video playbacks each day </li></ul><ul><li>24+ hrs of new video uploaded every minute </li></ul><ul><li>World’s second largest search engine </li></ul><ul><li>Hundreds of millions of users worldwide </li></ul>
  3. What’s a content strategy? <ul><li>Create something people want to watch </li></ul><ul><li>- or - </li></ul><ul><li>Help others create content for you </li></ul>
  4. Everyone says “be authentic” link
  5. Create Content: Basics <ul><li>A YouTube channel </li></ul><ul><li>Upload - demos, behind the scenes, interviews - real stuff, funny stuff - be yourself </li></ul><ul><li>Topical - how does your product relate to what people are talking about/searching about now? </li></ul><ul><li>Lay on the metadata - description, tags </li></ul><ul><li>Participate in your community </li></ul>
  6. Create Content : Pro Tips <ul><li>Get an anchor video – shoot for ~5k+ views. This will help you surface in search and related videos leading to more organic traffic. </li></ul><ul><li>Cross-promote on FB, Twitter, your site </li></ul><ul><li>Use Promote Your Video = get a custom overlay w/ a clickable link = improve your conversion funnel! </li></ul>
  7.  
  8. Smule CEO: &quot;youtube 'been vedy vedy good to smule&quot; link
  9. Not just “funny” or B2C 300+ videos 6,000 views/day “ that’s roughly equivalent to 35 hyper-efficient sales reps on the phone” -  Jamie Grenney, Senior Director of Social Media Strategy at Salesforce.com
  10. Look for opportunities to be responsive link
  11. Link
  12. HELP OTHERS CREATE CONTENT FOR YOU
  13. Recent Case Studies The Concept
  14. What is it? What is it? How does it work? The Step-by-Step Process Submitted via:
  15. Partners
  16. THANKS! Q&A…..
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