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Use social media to increase your trade show

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We all know what Twitter and Facebook is, but now it is being used to increase your trade show display traffic. Here are some tips on how to use social media to drive visitors to your convention ...

We all know what Twitter and Facebook is, but now it is being used to increase your trade show display traffic. Here are some tips on how to use social media to drive visitors to your convention booth.

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  • Trade shows were the original social media; internet resources for social media creates the perfect synergy with traditional trade shows.
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Use social media to increase your trade show Use social media to increase your trade show Presentation Transcript

  • Use Social Media to Increase Your Trade Show Presence
    Kristin Hovde
    Smash Hit Displays
  • Why`s everyone using social media?
    Allows you to broaden your horizon and communicate to your target market around the world.
    Promote your business’s name, products, and sales
    You can hear what people are really saying about you and your business
    Can find more qualified leads
  • How can you get exposure at trade shows via social media?
    Use hash tags
    Let everyone know what’s going on at your trade show display
    Help out your fellow exhibitors
    Put it on YouTube
    View slide
  • What are hash tags?
    They are keywords on Twitter that have a # in front of it
    Every time someone searches for this keyword, a list of tweeters using those keywords will show up
    They will allow you to keep track of who’s talking about you, your company, and your trade show booth
    Here’s an example:
    How to Cut Costs at #tradeshowshttp://ow.ly/2ZPJh
    View slide
  • Effective hash tags to use…
    The name of your trade show
    Your company’s name
    Keywords related to your business or the show
  • Let everyone know what’s going on at your trade show display
    Do you have any giveaways or drawings going on at your booth? Let everyone know about it!
    Tweet it, Facebook it, or talk about it on LinkedIn
    This is a great way to increase the traffic coming to your booth.
  • Talk to other exhibitors
    Your followers will see the conversation you are having on Twitter or Facebook and will see what’s going on at the big show.
    Compliment other exhibitors on their trade show booth, presentation, etc. They should return the favor.
    This is a great way to intrigue people to stop by your booth.
  • Don’t forget the camera!
    Record a video from the event and put it on YouTube right away.
    For an example, check out this clip I found from the CTIA trade show - http://www.youtube.com/watch?v=K8C5TMKadcw
  • For more trade show tips…
    Check out Smash Hit Displays’ Blog
    Follow me on Facebook
    Follow me on Twitter