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Attract Visitors to Your Trade Show
Exhibit with Smell
Kristin Hovde
Smash Hit Displays
Having trouble getting people to your
booth?
 Sense of smell is a powerful tool
 Allows you to get attention from across...
Some scents to be cautious of
 Fresh cut flowers or grass – Some people
may have allergies, so this may cause
attendees t...
Scents that are welcoming at
conventions:
 Baked goods (i.e. cookies, cakes, pies)
 Calming scents- lavender, vanilla
 ...
Baked Goods
 Hours of walking the trade show floor can make you
hungry.
 Keep a small portable oven or popcorn machine a...
Coffee and Tea
 Trade shows can physically drain you of any
and all energy you may have had.
 Just the smell of coffee c...
What demographic likes what smell?
 According to Exhibitor Magazine:
Age 18-35: Heated plastic, bubble gum, baby powder, ...
Before choosing a scent…
 Think about your target market.
 For more trade show tips, check out
Smash Hit Displays’ Blog.
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Use Smell to Attract People to Your Trade Show Booth

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A great way of attracting people to your trade show display is through sense of smell.

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Transcript of "Use Smell to Attract People to Your Trade Show Booth"

  1. 1. Attract Visitors to Your Trade Show Exhibit with Smell Kristin Hovde Smash Hit Displays
  2. 2. Having trouble getting people to your booth?  Sense of smell is a powerful tool  Allows you to get attention from across the trade show floor  But be careful… some scents may be offensive
  3. 3. Some scents to be cautious of  Fresh cut flowers or grass – Some people may have allergies, so this may cause attendees to run from your display instead of drawing them in.  Perfumes – Some perfumes may be too overpowering for some people. What you think is a great perfume may be offensive to others.
  4. 4. Scents that are welcoming at conventions:  Baked goods (i.e. cookies, cakes, pies)  Calming scents- lavender, vanilla  Coffee and tea
  5. 5. Baked Goods  Hours of walking the trade show floor can make you hungry.  Keep a small portable oven or popcorn machine at your convention booth to keep your goodies warm and keeping the freshly made smell around your display.  Of course, check with the venue’s regulations to make sure it is ok to have a portable oven.  Great smells include popcorn, cookies, doughnuts
  6. 6. Coffee and Tea  Trade shows can physically drain you of any and all energy you may have had.  Just the smell of coffee can perk up just about anyone.  Give the attendees a variety by offering tea, water, or juice.
  7. 7. What demographic likes what smell?  According to Exhibitor Magazine: Age 18-35: Heated plastic, bubble gum, baby powder, Axe-like colognes and body sprays, coffees, teas, and mojitos Age 36-50: Play-Doh, Pez, Crayola crayons, Keds, Sweet Tarts, mimeograph sheets, chlorine, bubble gum, baby powder, suntan lotion, and vanilla Age 51 and over: Grass, trees, hay, horses, wood, sand, the ocean, and snow Male: New car, tires, fresh-cut grass, and spicy and woody scents Female: Lavender, vanilla, floral, and sweet and musky fragrances
  8. 8. Before choosing a scent…  Think about your target market.  For more trade show tips, check out Smash Hit Displays’ Blog.
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