Use Smell to Attract People to Your Trade Show Booth
Attract Visitors to Your Trade Show
Exhibit with Smell
Smash Hit Displays
Having trouble getting people to your
Sense of smell is a powerful tool
Allows you to get attention from across the
trade show floor
But be careful… some scents may be
Some scents to be cautious of
Fresh cut flowers or grass – Some people
may have allergies, so this may cause
attendees to run from your display instead of
drawing them in.
Perfumes – Some perfumes may be too
overpowering for some people. What you
think is a great perfume may be offensive to
Scents that are welcoming at
Baked goods (i.e. cookies, cakes, pies)
Calming scents- lavender, vanilla
Coffee and tea
Hours of walking the trade show floor can make you
Keep a small portable oven or popcorn machine at
your convention booth to keep your goodies warm
and keeping the freshly made smell around your
Of course, check with the venue’s regulations to
make sure it is ok to have a portable oven.
Great smells include popcorn, cookies, doughnuts
Coffee and Tea
Trade shows can physically drain you of any
and all energy you may have had.
Just the smell of coffee can perk up just
Give the attendees a variety by offering tea,
water, or juice.
What demographic likes what smell?
According to Exhibitor Magazine:
Age 18-35: Heated plastic, bubble gum, baby powder, Axe-like
colognes and body sprays, coffees, teas, and mojitos
Age 36-50: Play-Doh, Pez, Crayola crayons, Keds, Sweet Tarts,
mimeograph sheets, chlorine, bubble gum, baby powder,
suntan lotion, and vanilla
Age 51 and over: Grass, trees, hay, horses, wood, sand, the
ocean, and snow
Male: New car, tires, fresh-cut grass, and spicy and woody scents
Female: Lavender, vanilla, floral, and sweet and musky fragrances
Before choosing a scent…
Think about your target market.
For more trade show tips, check out
Smash Hit Displays’ Blog.
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