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Use Smell to Attract People to Your Trade Show Booth

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A great way of attracting people to your trade show display is through sense of smell.

A great way of attracting people to your trade show display is through sense of smell.

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    Use Smell to Attract People to Your Trade Show Booth Use Smell to Attract People to Your Trade Show Booth Presentation Transcript

    • Attract Visitors to Your Trade Show Exhibit with Smell Kristin Hovde Smash Hit Displays
    • Having trouble getting people to your booth?
      • Sense of smell is a powerful tool
      • Allows you to get attention from across the trade show floor
      • But be careful… some scents may be offensive
    • Some scents to be cautious of
      • Fresh cut flowers or grass – Some people may have allergies, so this may cause attendees to run from your display instead of drawing them in.
      • Perfumes – Some perfumes may be too overpowering for some people. What you think is a great perfume may be offensive to others.
    • Scents that are welcoming at conventions:
      • Baked goods (i.e. cookies, cakes, pies)
      • Calming scents- lavender, vanilla
      • Coffee and tea
    • Baked Goods
      • Hours of walking the trade show floor can make you hungry.
      • Keep a small portable oven or popcorn machine at your convention booth to keep your goodies warm and keeping the freshly made smell around your display.
      • Of course, check with the venue’s regulations to make sure it is ok to have a portable oven.
      • Great smells include popcorn, cookies, doughnuts
    • Coffee and Tea
      • Trade shows can physically drain you of any and all energy you may have had.
      • Just the smell of coffee can perk up just about anyone.
      • Give the attendees a variety by offering tea, water, or juice.
    • What demographic likes what smell?
      • According to Exhibitor Magazine:
      • Age 18-35 : Heated plastic, bubble gum, baby powder, Axe-like colognes and body sprays, coffees, teas, and mojitos
      • Age 36-50 : Play-Doh, Pez, Crayola crayons, Keds, Sweet Tarts, mimeograph sheets, chlorine, bubble gum, baby powder, suntan lotion, and vanilla
      • Age 51 and over : Grass, trees, hay, horses, wood, sand, the ocean, and snow
      • Male : New car, tires, fresh-cut grass, and spicy and woody scents
      • Female : Lavender, vanilla, floral, and sweet and musky fragrances
    • Before choosing a scent…
      • Think about your target market.
      • For more trade show tips, check out Smash Hit Displays’ Blog .