Trade show trends to expect in 2011
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Trade show trends to expect in 2011

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Trade show attendance has gone up in 2011 compared to 2010. Here are some of the trends you can expect to see more of as the trade show season approaches.

Trade show attendance has gone up in 2011 compared to 2010. Here are some of the trends you can expect to see more of as the trade show season approaches.

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Trade show trends to expect in 2011 Trade show trends to expect in 2011 Presentation Transcript

  • Trade Show Trends to Expect in 2011 Kristin Hovde Smash Hit Displays
  • Now That The Recession is Over…
    • There’s already a 24% increase in trade show attendance compared to 2009
    • 85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof
  • What Trends to Expect in 2011
    • More social media in trade show displays
    • Quality over price
    • An Increase in green practices at events
    • High-end giveaway items will be used
    View slide
  • More Social Media at Conventions
    • One study revealed:
    • 72.3% of exhibitors use Facebook
    • 58% use LinkedIn
    • 53.8% use micro blogging sites (Tumblr/Twitter)
    • 52.1% use blogs
    View slide
  • How Social Media is Used
    • Before, during, and after events in order to connect with attendees and other exhibitors
    • Increases traffic to trade show booths
    • For more tips on using social media at trade shows , check out my presentation.
  • Quality over Price
    • Trade show exhibitors are pulling out all the stops when it comes to their display systems.
    • More custom displays are being used.
    • Attendees are also increasing their budgets and spending more at conventions based on quality.
  • An Increase in Green Practices
    • Less paper is being used.
    • More technology is used to relay product/service information (presentations, videos, social media).
    • Reusable giveaway items are used, such as water bottles and tote bags.
    • A line of eco-friendly trade show exhibits is also available, called Eco System Displays .
  • High-End Drawings are Used
    • Since the explosion of iPads and iPhones, it seems like everyone wants to get their hands on one – especially if it’s free.
    • More exhibitors are drawing in a crowd by holding drawings for items such as these.
  • Want more trade show tips?
    • “Like” us on Facebook
    • Follow us on Twitter
    • Connect on LinkedIn
  • Sources
    • CEIR
    • TSNN
    • Exhibitor Media Group