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Trade show graphics

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Effective trade show graphics are essential for a successful trade show display. Here are some things to consider when designing your graphics (and some things to avoid).

Effective trade show graphics are essential for a successful trade show display. Here are some things to consider when designing your graphics (and some things to avoid).

Published in: Business, Technology

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Transcript

  • 1. How to Effectively DesignHow to Effectively Design Your Trade Show GraphicsYour Trade Show Graphics Kristin HovdeKristin Hovde Smash Hit DisplaysSmash Hit Displays
  • 2. Benefits of Trade ShowsBenefits of Trade Shows  Get exposure for your companyGet exposure for your company  Meet potential customers or professionalsMeet potential customers or professionals to network withto network with  Reach your target audience all under oneReach your target audience all under one roofroof  Increase salesIncrease sales  Promote new productsPromote new products
  • 3. When Designing Your Trade ShowWhen Designing Your Trade Show Graphics…Graphics…  Keep it simpleKeep it simple  Use bold colorsUse bold colors  Think of billboards you see on the highwayThink of billboards you see on the highway  Text should be large and clearText should be large and clear
  • 4. Keep it SimpleKeep it Simple  Your graphics should say “what you do”Your graphics should say “what you do”  No more than 2 short sentences should beNo more than 2 short sentences should be used. Any more and you will overwhelmused. Any more and you will overwhelm the attendees with too much info.the attendees with too much info.  Only use a couple large photos of theOnly use a couple large photos of the products you are promoting.products you are promoting.
  • 5. Insert Bold ColorsInsert Bold Colors  Bright colors will get more attention thanBright colors will get more attention than neutral colors.neutral colors.  Good color choices: red, yellow, orange,Good color choices: red, yellow, orange, and greenand green  Colors you should avoid: brown, tan,Colors you should avoid: brown, tan, beige, or whitebeige, or white  Colors used should tie in withColors used should tie in with the colorsthe colors used for your logoused for your logo
  • 6. Think of BillboardsThink of Billboards  They are very simple, yet give all of theThey are very simple, yet give all of the information needed – such as contact info,information needed – such as contact info, a short sentence stating what they do, anda short sentence stating what they do, and one or two large photos.one or two large photos.  Your trade show graphics should beYour trade show graphics should be designed in the same fashiondesigned in the same fashion
  • 7. Use Large TextUse Large Text  Your text should be large enough to beYour text should be large enough to be seen from 2 trade show booths awayseen from 2 trade show booths away  Choose font wisely – a popular choice isChoose font wisely – a popular choice is Ariel because it is simple and easy-to-readAriel because it is simple and easy-to-read
  • 8. What to avoidWhat to avoid  Trying to cram too much information intoTrying to cram too much information into the graphicsthe graphics  Getting font-happy and using more thanGetting font-happy and using more than oneone  Using a fancy fontUsing a fancy font  Thinking of your brochure when designingThinking of your brochure when designing the trade show graphicsthe trade show graphics
  • 9. Too much infoToo much info  Some exhibitors try to fit paragraphs ofSome exhibitors try to fit paragraphs of text into their graphicstext into their graphics  No attendee is going to want to stop andNo attendee is going to want to stop and read itread it  They’ll end up moving on to a trade showThey’ll end up moving on to a trade show exhibit that doesn’t require so much timeexhibit that doesn’t require so much time to figure out what they do.to figure out what they do.
  • 10. Too many fontsToo many fonts  Just because you found a bunch of coolJust because you found a bunch of cool fonts, doesn’t mean they are a goodfonts, doesn’t mean they are a good match for trade show graphicsmatch for trade show graphics  Choose a font and stick with itChoose a font and stick with it  Using too many different fonts will makeUsing too many different fonts will make your exhibit display look sloppyyour exhibit display look sloppy
  • 11. No Fancy FontsNo Fancy Fonts  Using a fancy, swirly font may look goodUsing a fancy, swirly font may look good on paper, but would be difficult to read onon paper, but would be difficult to read on trade show graphics.trade show graphics.  Stick to the simple fontsStick to the simple fonts
  • 12. Don’t think of your brochureDon’t think of your brochure  Brochures generally have tons ofBrochures generally have tons of information and picturesinformation and pictures  Your graphics should be the summarizedYour graphics should be the summarized versionversion  Get straight to the point and use only oneGet straight to the point and use only one or two sentencesor two sentences  You may want to use your missionYou may want to use your mission statement or one sentence stating thestatement or one sentence stating the benefits of your productsbenefits of your products
  • 13. For more infoFor more info Smash Hit Displays can help! OurSmash Hit Displays can help! Our graphic designers are specially trained tographic designers are specially trained to create professional, eye-catchingcreate professional, eye-catching graphics.graphics. http://www.smashhitdisplays.comhttp://www.smashhitdisplays.com