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Effective trade show graphics are essential for a successful trade show display. Here are some things to consider when designing your graphics (and some things to avoid).

Effective trade show graphics are essential for a successful trade show display. Here are some things to consider when designing your graphics (and some things to avoid).

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  • 1. How to Effectively Design Your Trade Show Graphics Kristin Hovde Smash Hit Displays
  • 2. Benefits of Trade Shows
    • Get exposure for your company
    • Meet potential customers or professionals to network with
    • Reach your target audience all under one roof
    • Increase sales
    • Promote new products
  • 3. When Designing Your Trade Show Graphics…
    • Keep it simple
    • Use bold colors
    • Think of billboards you see on the highway
    • Text should be large and clear
  • 4. Keep it Simple
    • Your graphics should say “what you do”
    • No more than 2 short sentences should be used. Any more and you will overwhelm the attendees with too much info.
    • Only use a couple large photos of the products you are promoting.
  • 5. Insert Bold Colors
    • Bright colors will get more attention than neutral colors.
    • Good color choices: red, yellow, orange, and green
    • Colors you should avoid: brown, tan, beige, or white
    • Colors used should tie in with the colors used for your logo
  • 6. Think of Billboards
    • They are very simple, yet give all of the information needed – such as contact info, a short sentence stating what they do, and one or two large photos.
    • Your trade show graphics should be designed in the same fashion
  • 7. Use Large Text
    • Your text should be large enough to be seen from 2 trade show booths away
    • Choose font wisely – a popular choice is Ariel because it is simple and easy-to-read
  • 8. What to avoid
    • Trying to cram too much information into the graphics
    • Getting font-happy and using more than one
    • Using a fancy font
    • Thinking of your brochure when designing the trade show graphics
  • 9. Too much info
    • Some exhibitors try to fit paragraphs of text into their graphics
    • No attendee is going to want to stop and read it
    • They’ll end up moving on to a trade show exhibit that doesn’t require so much time to figure out what they do.
  • 10. Too many fonts
    • Just because you found a bunch of cool fonts, doesn’t mean they are a good match for trade show graphics
    • Choose a font and stick with it
    • Using too many different fonts will make your exhibit display look sloppy
  • 11. No Fancy Fonts
    • Using a fancy, swirly font may look good on paper, but would be difficult to read on trade show graphics.
    • Stick to the simple fonts
  • 12. Don’t think of your brochure
    • Brochures generally have tons of information and pictures
    • Your graphics should be the summarized version
    • Get straight to the point and use only one or two sentences
    • You may want to use your mission statement or one sentence stating the benefits of your products
  • 13. For more info
    • Smash Hit Displays can help! Our graphic designers are specially trained to create professional, eye-catching graphics.
    • http://www.smashhitdisplays.com