Trade show graphics

How to Effectively Design Your Trade Show Graphics Kristin Hovde Smash Hit Displays

Benefits of Trade Shows
Get exposure for your company
Meet potential customers or professionals to network with
Reach your target audience all under one roof
Increase sales
Promote new products

When Designing Your Trade Show Graphics…
Keep it simple
Use bold colors
Think of billboards you see on the highway
Text should be large and clear

Keep it Simple
Your graphics should say “what you do”
No more than 2 short sentences should be used. Any more and you will overwhelm the attendees with too much info.
Only use a couple large photos of the products you are promoting.

Insert Bold Colors
Bright colors will get more attention than neutral colors.
Good color choices: red, yellow, orange, and green
Colors you should avoid: brown, tan, beige, or white
Colors used should tie in with the colors used for your logo

Think of Billboards
They are very simple, yet give all of the information needed – such as contact info, a short sentence stating what they do, and one or two large photos.
Your trade show graphics should be designed in the same fashion

Use Large Text
Your text should be large enough to be seen from 2 trade show booths away
Choose font wisely – a popular choice is Ariel because it is simple and easy-to-read

What to avoid
Trying to cram too much information into the graphics
Getting font-happy and using more than one
Using a fancy font
Thinking of your brochure when designing the trade show graphics

Too much info
Some exhibitors try to fit paragraphs of text into their graphics
No attendee is going to want to stop and read it
They’ll end up moving on to a trade show exhibit that doesn’t require so much time to figure out what they do.

Too many fonts
Just because you found a bunch of cool fonts, doesn’t mean they are a good match for trade show graphics
Choose a font and stick with it
Using too many different fonts will make your exhibit display look sloppy

No Fancy Fonts
Using a fancy, swirly font may look good on paper, but would be difficult to read on trade show graphics.
Stick to the simple fonts

Don’t think of your brochure
Brochures generally have tons of information and pictures
Your graphics should be the summarized version
Get straight to the point and use only one or two sentences
You may want to use your mission statement or one sentence stating the benefits of your products

For more info
Smash Hit Displays can help! Our graphic designers are specially trained to create professional, eye-catching graphics.
http://www.smashhitdisplays.com

Trade show graphics

by Smash Hit Displays on Nov 16, 2010

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Trade show graphics — Presentation Transcript