Tips for effective signage on your trade show displays

Tips for Effective Signage on Your Trade Show Displays Kristin Hovde Smash Hit Displays

Your Trade Show Graphics Should…
Resemble billboards found along the highway
Only contain one or two large photos of your products/services
Have a short sentence that lets your audience know what your business does
Use bold colors to grab the attendee’s eye

Graphics for Your Trade Show Booths
Answers the questions:
Who are you?
What do you do?
How would I benefit from your business

What Signage Does For Your Portable Displays
It gets your convention booth noticed
Makes your company’s name stand out

How to Have Signage That Gets Noticed
Pick the right location
Must be unique
Have bright colors

The Right Location
If your trade show exhibits are not in clear view from the aisles, place banner stands among along the aisles to inform attendees of your business’s name and one or two reasons they should stop by
Hanging banners are mounted on the ceiling and can be seen from across the convention floor

Make it Unique
Having trade show displays that stand out from the cookie-cutter designs most exhibitors use can be tricky
Alumalite Zero Hybrid Display Systems have a custom look, as well as headers at the top of the frame to make your company’s name the star of your display system

Bright Colors
Bold, dramatic colors will get noticed before neutral, bland colors
Colors you should use: red, green, yellow, orange
Colors to avoid: brown, tan, beige, white
Whatever color you choose should somehow tie into the colors used on your portable displays

The Right Signage
Will make your trade show exhibit remembered long after the event

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Tips for effective signage on your trade show displays

by Smash Hit Displays on Apr 21, 2011

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Tips for effective signage on your trade show displays — Presentation Transcript