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Tips for Effective SignageTips for Effective Signage
on Youron Your
Trade Show DisplaysTrade Show Displays
Kristin HovdeKr...
Your Trade Show GraphicsYour Trade Show Graphics
Should…Should…
 Resemble billboards found along theResemble billboards f...
Graphics for Your Trade ShowGraphics for Your Trade Show
BoothsBooths
 Answers the questions:Answers the questions:
Who a...
What Signage Does For YourWhat Signage Does For Your
Portable DisplaysPortable Displays
 It gets your convention booth no...
How to Have Signage That GetsHow to Have Signage That Gets
NoticedNoticed
 Pick the right locationPick the right location...
The Right LocationThe Right Location
 If your trade show exhibits are not in clearIf your trade show exhibits are not in ...
Make it UniqueMake it Unique
 Having trade show displays that stand outHaving trade show displays that stand out
from the...
Bright ColorsBright Colors
 Bold, dramatic colors will get noticedBold, dramatic colors will get noticed
before neutral, ...
The Right SignageThe Right Signage
 Will make your trade show exhibitWill make your trade show exhibit
remembered long af...
For More Trade Show TipsFor More Trade Show Tips
 Follow us on TwitterFollow us on Twitter
 Like us on FacebookLike us o...
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Tips for effective signage on your trade show displays

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The right signs on your trade show displays will make your company remembered long after the event.

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Transcript of "Tips for effective signage on your trade show displays"

  1. 1. Tips for Effective SignageTips for Effective Signage on Youron Your Trade Show DisplaysTrade Show Displays Kristin HovdeKristin Hovde Smash Hit DisplaysSmash Hit Displays
  2. 2. Your Trade Show GraphicsYour Trade Show Graphics Should…Should…  Resemble billboards found along theResemble billboards found along the highwayhighway  Only contain one or two large photos ofOnly contain one or two large photos of your products/servicesyour products/services  Have a short sentence that lets yourHave a short sentence that lets your audience know what your business doesaudience know what your business does  Use bold colors to grab the attendee’s eyeUse bold colors to grab the attendee’s eye
  3. 3. Graphics for Your Trade ShowGraphics for Your Trade Show BoothsBooths  Answers the questions:Answers the questions: Who are you?Who are you? What do you do?What do you do? How would I benefit from your businessHow would I benefit from your business
  4. 4. What Signage Does For YourWhat Signage Does For Your Portable DisplaysPortable Displays  It gets your convention booth noticedIt gets your convention booth noticed  Makes your company’s name stand outMakes your company’s name stand out
  5. 5. How to Have Signage That GetsHow to Have Signage That Gets NoticedNoticed  Pick the right locationPick the right location  Must be uniqueMust be unique  Have bright colorsHave bright colors
  6. 6. The Right LocationThe Right Location  If your trade show exhibits are not in clearIf your trade show exhibits are not in clear view from the aisles, place banner standsview from the aisles, place banner stands among along the aisles to informamong along the aisles to inform attendees of your business’s name andattendees of your business’s name and one or two reasons they should stop byone or two reasons they should stop by  Hanging banners are mounted on theHanging banners are mounted on the ceiling and can be seen from across theceiling and can be seen from across the convention floorconvention floor
  7. 7. Make it UniqueMake it Unique  Having trade show displays that stand outHaving trade show displays that stand out from the cookie-cutter designs mostfrom the cookie-cutter designs most exhibitors use can be trickyexhibitors use can be tricky  Alumalite Zero Hybrid Display SystemsAlumalite Zero Hybrid Display Systems have a custom look, as well as headers athave a custom look, as well as headers at the top of the frame to make yourthe top of the frame to make your company’s name the star of your displaycompany’s name the star of your display systemsystem
  8. 8. Bright ColorsBright Colors  Bold, dramatic colors will get noticedBold, dramatic colors will get noticed before neutral, bland colorsbefore neutral, bland colors  Colors you should use: red, green, yellow,Colors you should use: red, green, yellow, orangeorange  Colors to avoid: brown, tan, beige, whiteColors to avoid: brown, tan, beige, white  Whatever color you choose shouldWhatever color you choose should somehow tie into the colors used on yoursomehow tie into the colors used on your portable displaysportable displays
  9. 9. The Right SignageThe Right Signage  Will make your trade show exhibitWill make your trade show exhibit remembered long after the eventremembered long after the event
  10. 10. For More Trade Show TipsFor More Trade Show Tips  Follow us on TwitterFollow us on Twitter  Like us on FacebookLike us on Facebook  Connect with us on LinkedInConnect with us on LinkedIn
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