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Qualify leads at trade shows
 

Qualify leads at trade shows

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Having stunning trade show displays and an enthusiastic, knowledgeable staff is important elements to being a hit at the convention. Another important part of successful events is efficiently and ...

Having stunning trade show displays and an enthusiastic, knowledgeable staff is important elements to being a hit at the convention. Another important part of successful events is efficiently and professionally qualifying leads. Here are a few things to keep in mind while you are on the trade show floor.

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    Qualify leads at trade shows Qualify leads at trade shows Presentation Transcript

    • Qualify Leads at Trade Shows Kristin Hovde Smash Hit Displays
    • Should You Talk to Every Visitor?
      • With hundreds of people stopping by your trade show booth , it can be difficult to talk to every single person.
      • Although you should acknowledge every attendee that stops by, give more attention to the more interested ones.
    • How to Turn Leads into Sales
      • Watch their body language
      • Create lead forms
      • Have a coding system
      • Collect and give business cards
      • Follow up
    • Watch Their Body Language
      • Are the attendees making eye contact with you?
      • Do they seem intrigued by your trade show displays ?
      • If you answered “yes” to at least one of these questions, chances are they are willing to discuss your products or services.
    • Don’t Wait Too Long
      • If your convention booth visitors seem interested, don’t give them time to change their mind.
      • Approach them within a minute to let them know you see them and are willing to answer any questions they have.
    • Create Lead Forms
      • Relying solely on business cards is not a good way to collect lead’s information – cards can easily get lost or misplaced.
      • Create lead forms that contain all of the info found on business cards, as well as a few questions to help you determine the interest this person has in your products/services.
    • Lead Forms for iPhones and iPads
      • iLeads from Bartizan Connects
      • Lead Form for iPads
      • iLeads from Bartizan Connects
      • Lead Form for iPads
    • Make a Coding System
      • If you are using printed lead forms, it will be easier to differentiate the hot leads from the cold ones by having a coding system.
      • One example would be to right a big A, B, or C at the top of each form:
      • A – Hot Leads
      • B – Warm Leads
      • C – Cold Lead
    • As You Go Through the Forms
      • Contact the hot leads before the other ones since they are more serious buyers.
    • Hand Out and Collect Business Cards
      • Although you shouldn’t rely on business cards for leads, it is still handy to have their cards with the form.
      • Make sure to keep a stack of your business cards with you also to hand out to all interested buyers.
    • Follow up
      • Once the event is over, make the most of the information you received from your leads.
      • Send out handwritten thank-you cards or give them a call to tell them how much you appreciate talking to them at the event.
      • By taking this step, you’ll set yourself apart from the competition; they’ll be more likely to buy from you when they are ready.
    • Have More Trade Show Questions?
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