How to Motivate Your Staff at Trade Show Displays Kristin Hovde Smash Hit Displays
Why is Your Staff so Important <ul><li>It is because of this person or group of people that makes your company a success at conventions. </li></ul><ul><li>Your trade show booth may be the reason attendees stopped by, but it is your staff that turns their curiosity into a new sale. </li></ul><ul><li>Upbeat and enthusiastic staff will leave your display booth visitors with a positive impression of your company. </li></ul>
Ideas to Help Boost Your Show Display Staff’s Morale <ul><li>Training Before the Trade Show </li></ul><ul><li>Offer Prizes </li></ul><ul><li>Give Recognition </li></ul>
Hold a Training Course Before the Event <ul><li>Some companies train their staff for an entire day before the show as a refresher of their products or services. </li></ul><ul><li>Do role-playing exercises that will prepare them for questions attendees may have about the products or services. </li></ul><ul><li>This will also help these employees understand every aspect of the products/services they will be promoting. </li></ul>
Offer Prizes <ul><li>Incentives will always motivate staffers to do well at the display booths, especially prizes. </li></ul><ul><li>One example would be to give prizes or bonuses to the 3 people who get the most sales at the event. </li></ul>
Recognize Their Hard Work <ul><li>Most exhibitors spend more than one day at their display stands, which can be hard work. Don’t let their hard work go unnoticed. </li></ul><ul><li>Something as simple as putting their names and pictures in a company-wide newsletter or posting it on a bulletin board in the office will go along way. </li></ul>
You NEED Happy Employees <ul><li>If employees feel as if they are unappreciated, they will grow to dislike their job and will have no interest in performing well at the trade show exhibit . </li></ul><ul><li>Give them a reason to love their job by using these tips, not just at the show, but also in the office. </li></ul>
Any Other Trade Show Questions? <ul><li>Give Smash Hit Displays a call and we’d be more than happy to answer any questions you have! </li></ul><ul><li>Or you can also follow us on Twitter (@ASmashHit) or LinkedIn (http://www.linkedin.com/company/smash-hit-displays) </li></ul>
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