How to motivate your staff at trade show

How to Motivate Your Staff at Trade Show Displays Kristin Hovde Smash Hit Displays

Why is Your Staff so Important
It is because of this person or group of people that makes your company a success at conventions.
Your trade show booth may be the reason attendees stopped by, but it is your staff that turns their curiosity into a new sale.
Upbeat and enthusiastic staff will leave your display booth visitors with a positive impression of your company.

Ideas to Help Boost Your Show Display Staff’s Morale
Training Before the Trade Show
Offer Prizes
Give Recognition

Hold a Training Course Before the Event
Some companies train their staff for an entire day before the show as a refresher of their products or services.
Do role-playing exercises that will prepare them for questions attendees may have about the products or services.
This will also help these employees understand every aspect of the products/services they will be promoting.

Offer Prizes
Incentives will always motivate staffers to do well at the display booths, especially prizes.
One example would be to give prizes or bonuses to the 3 people who get the most sales at the event.

Recognize Their Hard Work
Most exhibitors spend more than one day at their display stands, which can be hard work. Don’t let their hard work go unnoticed.
Something as simple as putting their names and pictures in a company-wide newsletter or posting it on a bulletin board in the office will go along way.

You NEED Happy Employees
If employees feel as if they are unappreciated, they will grow to dislike their job and will have no interest in performing well at the trade show exhibit .
Give them a reason to love their job by using these tips, not just at the show, but also in the office.

Any Other Trade Show Questions?
Give Smash Hit Displays a call and we’d be more than happy to answer any questions you have!
Or you can also follow us on Twitter (@ASmashHit) or LinkedIn (http://www.linkedin.com/company/smash-hit-displays)

How to motivate your staff at trade show

by Smash Hit Displays on Aug 05, 2011

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