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How to motivate your staff at trade show
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How to motivate your staff at trade show


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  • 1. How to Motivate Your Staff at Trade Show Displays Kristin Hovde Smash Hit Displays
  • 2. Why is Your Staff so Important
    • It is because of this person or group of people that makes your company a success at conventions.
    • Your trade show booth may be the reason attendees stopped by, but it is your staff that turns their curiosity into a new sale.
    • Upbeat and enthusiastic staff will leave your display booth visitors with a positive impression of your company.
  • 3. Ideas to Help Boost Your Show Display Staff’s Morale
    • Training Before the Trade Show
    • Offer Prizes
    • Give Recognition
  • 4. Hold a Training Course Before the Event
    • Some companies train their staff for an entire day before the show as a refresher of their products or services.
    • Do role-playing exercises that will prepare them for questions attendees may have about the products or services.
    • This will also help these employees understand every aspect of the products/services they will be promoting.
  • 5. Offer Prizes
    • Incentives will always motivate staffers to do well at the display booths, especially prizes.
    • One example would be to give prizes or bonuses to the 3 people who get the most sales at the event.
  • 6. Recognize Their Hard Work
    • Most exhibitors spend more than one day at their display stands, which can be hard work. Don’t let their hard work go unnoticed.
    • Something as simple as putting their names and pictures in a company-wide newsletter or posting it on a bulletin board in the office will go along way.
  • 7. You NEED Happy Employees
    • If employees feel as if they are unappreciated, they will grow to dislike their job and will have no interest in performing well at the trade show exhibit .
    • Give them a reason to love their job by using these tips, not just at the show, but also in the office.
  • 8. Any Other Trade Show Questions?
    • Give Smash Hit Displays a call and we’d be more than happy to answer any questions you have!
    • Or you can also follow us on Twitter (@ASmashHit) or LinkedIn (