Follow up ideas after trade shows

Trade Show Follow up Ideas Kristin Hovde Smash Hit Displays

The Convention is Over. Now What?
Your work doesn’t stop after the show is over. It is now time to follow up with your leads!
Your trade show booth was not the only one attendees visited. Some of the other booths may have been your competitors.
If you aren’t contacting them after the event, your competition will.

Why Should I Follow up With Leads?
Even with amazing trade show displays , attendees won’t necessarily remember talking to you
Refresh their memory by contacting these potential new customers no more than a week after the convention
This will increase the chance they will do business with you

Follow-up Ideas
Phone Calls
Thank-you Cards
Emails

Phone Calls
Call to thank these attendees for taking the time to speak with you at the event.
Ask if there are any further questions you could answer in regards to your products or services.
HINT: People are more likely to buy a product from someone who knows their stuff. If you constantly answer questions with, “I don’t know,” possible customers will not be as confident to work with you

Thank-you Cards
Handwritten thank-you cards a nice gesture to show your appreciation
It also shows that you took time out of your busy schedule to recognize the people who stopped by your trade show exhibit
Attach your business card in order for them to contact you

Email
Use this method sparingly, since any email they don’t recognize could get deleted
Inform them at the event that you will be sending an email so they know to expect it
Include your contact information in order to make it easy to contact you

Importance of Your Display
The first thing attendees will notice is the look of your portable display. Having a well-designed convention booth will increase the traffic you receive, which will also lead to more prospects

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Follow up ideas after trade shows

by Smash Hit Displays on Jun 08, 2011

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