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Cutting costs
 

Cutting costs

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Trade shows can be expensive, but there are ways to cut down on costs without cutting down on the impact you have at the event.

Trade shows can be expensive, but there are ways to cut down on costs without cutting down on the impact you have at the event.

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    Cutting costs Cutting costs Presentation Transcript

    • Ways to Cut Costs at Trade Shows Kristin Hovde Smash Hit Displays
    • Why are Trade Shows Important?
      • Meet potential clients and vendors all under one roof
      • Promote new and upcoming products or services
      • If you’re a small business, this is the perfect way to get your foot in the door and make the public aware of your business
    • How to Cut Costs:
      • Use smaller trade show booths
      • Don’t hire outside help
      • Upgrade your graphics
      • Rent a convention exhibit
    • Make a Small Display Work
      • The right layout can make a tabletop pop up display stand out as much as a 20 foot booth exhibit. Organize your booth space by using:
        • Literature Stands for all your brochures, business cards, etc.
        • Tables to display one or two products.
    • Accessories to keep you organized…
      • Literature Stands Counters Tablecloths
    • Make a Small Display Work (Continued)
      • Clean, clutter-free graphics can make a small display system appear much larger:
        • No more than a couple large photos of your products.
        • Short and sweet text that clearly explains what you do in as few words as possible.
        • The words should be large and simple enough to see from a distance. Avoid using “fancy font” because it can be difficult to read. Sans serif and Ariel are always great choices.
    • Here’s an Example of Effective Trade Show Graphics
    • Don’t Hire Outside Help
      • You’ll save a ton of money by having your employees or co-workers assist you instead of hiring a company to help.
      • Most trade show exhibits are built with the user in mind – quick and easy to assemble in under an hour.
    • Upgrade Your Graphics
      • Purchasing new graphics costs a fraction of what an entirely new display would cost.
      • Use the same frame with entirely new graphics for a fresh look from one event to the next.
    • Rent a Convention Exhibit
      • Exhibit rentals cost much less than new exhibits and are ideal if:
        • You only plan on participating in a couple shows
        • Want to test out a trade show booth before purchasing it
        • Want a quality, high-end display system but can’t afford one
    • For more trade show tips and displays:
      • Go to http://www.smashhitdisplays.com or give us a call at 877.215.5355