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Components of successful trade show displays

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Now that you have spent months designing your trade show exhibits, but there are several elements to take into consideration in order to make the most of your trade show participation. Here are a few …

Now that you have spent months designing your trade show exhibits, but there are several elements to take into consideration in order to make the most of your trade show participation. Here are a few key components you should keep in mind before the big trade show takes place.

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Transcript

  • 1. Components of Successful Trade Show Displays Kristin Hovde Smash Hit Displays
  • 2. Draw in a crowd with:
    • Eye-catching trade show booths
    • The right location
    • Clear signage
    • Attractions
  • 3. Did you know
    • Over 70 percent of attendees know what trade show exhibits they want to stop by before even getting to the event.
    • If you are not on that list, it’s important your display system stand out from the rest.
    • So… What are some key elements to think about as you design your convention booth?
  • 4. Stunning Trade Show Exhibits Should…
    • As you design your
    • trade show graphics , think
    • about billboards along the
    • highway. They have only one
    • or two photos, a short
    • sentence that gives their
    • audience an idea what they do,
    • and has their contact information.
    • Custom displays are increasing in popularity because of their unique design that stands out among the others.
  • 5. Choose a High-Traffic Area
    • If possible, choose an area that is:
    • Near restrooms
    • At the entrance or exit
    • Close to Food areas
    • Attendees may not realize they want to see your trade show booth until they are walking by it in one of these popular areas.
  • 6. Clear Signage
    • Signage should be easily seen from the aisles that lets attendees know who you are and what your company does.
    • Hanging banners will attract a crowd from across the convention floor, since it hangs directly above your trade show exhibit and comes in a variety of gorgeous shapes and sizes.
    • Banner stands will also get your display system noticed.
  • 7. Keep Attendees Entertained with Attractions
    • Having attractive trade show booths will intrigue people to stop by, but attractions will turn that interest into possible business opportunities.
    • Effective ways to attract attendees:
    • Games
    • Live presentations
    • Giveaways
    • Drawings
    • Magicians
  • 8. These Tips Will Help Draw in a Crowd…
    • But pre-show marketing will inform people of your convention display before the event takes place.
    • This can be done through social media, newspaper or TV ads, or direct mail.
  • 9. For More Trade Show Tips
    • Follow us on Twitter
    • “Like” us on Facebook
    • Connect with me on LinkedIn