Common trade show booth staff questions
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Common trade show booth staff questions

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Trade shows are a great way to meet new people and build long lasting relationships. It is so important to have a booth staff that will welcome attendees into the booth. Here are some common questions ...

Trade shows are a great way to meet new people and build long lasting relationships. It is so important to have a booth staff that will welcome attendees into the booth. Here are some common questions I have heard in regards to hiring booth staff.

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Common trade show booth staff questions Common trade show booth staff questions Presentation Transcript

  • Common Trade Show Booth Staff Questions Kristin Hovde Smash Hit Displays
  • The Importance of an Effective Booth Staff
    • Don’t expect all attendees to stop by your trade show display ; your staff should be willing to approach them
    • Their body language and facial expressions will either make attendees want to talk to them or scare them away
    • Some common questions are…
  • #1: How many people should I have staff my booth?
    • How large is your exhibit?
    • How long will the show be?
    • There should be enough booth staffers to relieve each other for breaks and cover the entire display system
  • #2: Enthusiastic or has knowledge of your products?
    • Both are important, but it’s important your staff knows the inner workings of your products
    • If they are unable to answer even the most basic product questions, it may look poorly on your company
    • Your staff should also be excited to talk about your products
  • #3: How should we dress?
    • Depends on the show
    • Business casual is normally acceptable attire
    • Comfort is very important- wear comfortable, yet professional shoes
  • #4: Prospective agents vs. salespeople
    • Prospective agents are trained to get leads
    • However, no one knows your products more than your salespeople
  • Don’t forget…
    • Having a well-designed trade show booth is a must to intrigue attendees to stop by your booth
    • Check out Smash Hit Displays ’ website for more tips