Choosing the Right Trade Show

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  • 1. Choosing the Right Trade Show Kristin Hovde Smash Hit Displays
  • 2. Why’s it important to go to the right events?
    • Your target audience will be at certain shows
    • Meet vendors and other professionals to network with in related industries
  • 3. How to find the right one?
    • Have a goal established
    • Talk to your customers
    • Do your research
    • Attend the trade show first
  • 4. Establish Your Goals
    • What do you want to accomplish from the event?
    • Questions to ask yourself:
    • 1. Do you want to network or get leads?
    • 2. Are you trying to reach the consumers or executives?
  • 5. Where will your audience be?
    • Ask your customers what shows they plan on going to
    • You will definitely get more results if you go to trade shows that your target audience will be at instead of participating at random shows
  • 6. Research, Research, Research
    • Find out where your competitors are going
    • Get a list of who attended last year’s show to get an idea of what audience will be there
  • 7. Attend First
    • Don’t be afraid to walk the trade show floors as an attendee before deciding to exhibit
    • Find out what other exhibitors are doing to draw in a crowd
    • This will also help discover if your target audience will be there
  • 8. Once you find out what trade shows you’ll exhibit at…
    • The next thing you need to figure out is what trade show booth to use
    • You only have 3 seconds to grab the attendee’s attention, so effective graphics are a must
  • 9. For more tips…
    • Check out Smash Hit Displays ’ website or give us a call and we’ll gladly help make you a success at your next event.