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Choosing the Right Trade Show Kristin Hovde Smash Hit Displays
Why’s it important to go to the right events? <ul><li>Your target audience will be at certain shows </li></ul><ul><li>Meet...
How to find the right one? <ul><li>Have a goal established </li></ul><ul><li>Talk to your customers </li></ul><ul><li>Do y...
Establish Your Goals <ul><li>What do you want to accomplish from the event? </li></ul><ul><li>Questions to ask yourself: <...
Where will your audience be? <ul><li>Ask your customers what shows they plan on going to </li></ul><ul><li>You will defini...
Research, Research, Research <ul><li>Find out where your competitors are going </li></ul><ul><li>Get a list of who attende...
Attend First <ul><li>Don’t be afraid to walk the trade show floors as an attendee before deciding to exhibit </li></ul><ul...
Once you find out what trade shows you’ll exhibit at… <ul><li>The next thing you need to figure out is what  trade show bo...
For more tips… <ul><li>Check out  Smash Hit Displays ’ website or give us a call and we’ll gladly help make you a success ...
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Choosing the Right Trade Show

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Transcript of "Choosing the Right Trade Show"

  1. 1. Choosing the Right Trade Show Kristin Hovde Smash Hit Displays
  2. 2. Why’s it important to go to the right events? <ul><li>Your target audience will be at certain shows </li></ul><ul><li>Meet vendors and other professionals to network with in related industries </li></ul>
  3. 3. How to find the right one? <ul><li>Have a goal established </li></ul><ul><li>Talk to your customers </li></ul><ul><li>Do your research </li></ul><ul><li>Attend the trade show first </li></ul>
  4. 4. Establish Your Goals <ul><li>What do you want to accomplish from the event? </li></ul><ul><li>Questions to ask yourself: </li></ul><ul><li>1. Do you want to network or get leads? </li></ul><ul><li>2. Are you trying to reach the consumers or executives? </li></ul>
  5. 5. Where will your audience be? <ul><li>Ask your customers what shows they plan on going to </li></ul><ul><li>You will definitely get more results if you go to trade shows that your target audience will be at instead of participating at random shows </li></ul>
  6. 6. Research, Research, Research <ul><li>Find out where your competitors are going </li></ul><ul><li>Get a list of who attended last year’s show to get an idea of what audience will be there </li></ul>
  7. 7. Attend First <ul><li>Don’t be afraid to walk the trade show floors as an attendee before deciding to exhibit </li></ul><ul><li>Find out what other exhibitors are doing to draw in a crowd </li></ul><ul><li>This will also help discover if your target audience will be there </li></ul>
  8. 8. Once you find out what trade shows you’ll exhibit at… <ul><li>The next thing you need to figure out is what trade show booth to use </li></ul><ul><li>You only have 3 seconds to grab the attendee’s attention, so effective graphics are a must </li></ul>
  9. 9. For more tips… <ul><li>Check out Smash Hit Displays ’ website or give us a call and we’ll gladly help make you a success at your next event. </li></ul>
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