Attractions to increase trade show booth traffic
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Attractions to increase trade show booth traffic

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You spent months designing the perfect trade show display, but still aren’t getting enough traffic. There are ways of bringing in more interested visitors both inside and outside the venue.

You spent months designing the perfect trade show display, but still aren’t getting enough traffic. There are ways of bringing in more interested visitors both inside and outside the venue.

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    Attractions to increase trade show booth traffic Attractions to increase trade show booth traffic Presentation Transcript

    • Attractions to Increase Trade Show Booth Traffic Kristin Hovde Smash Hit Displays
    • Keep in mind:
      • 40 percent of exhibitors use social media at trade shows (CEIR)
      • All attendees like to get free stuff
      • Your trade show displays need to get the attendee’s attention in 3 seconds before they move on to the next display system
      • The look of your display says a lot about your company
    • Trade Show Exhibit Attractions that Work
      • Social media
      • Coffee and cookies
      • Games or presentations
      • Trade show flooring
      • Simple graphics
    • Why use Social Media
      • You can reach a larger target audience
      • Promote your convention booth for little to no money
    • How to use Social Media
      • On Twitter, use hash tags to follow conversations on specific topics or be easily found by other interested people.
      • Take videos of your convention exhibit and put it on YouTube to let others know what’s going on at your display.
      • Let your fans and followers know that they need to stop by your booth by a certain time if they want a free gift or discount – this sense of urgency will motivate them to drive to the event.
    • Why use Food and Drinks?
      • They will be able to smell your display booth from across the show floor.
      • After hours spent walking from one booth to the next, attendees are going to enjoy a coffee and cookie break
    • Some Drink and Food Options to Use
      • Freshly baked cookies
      • Coffee
      • Tea
      • Popcorn
      • Cotton candy
    • Why Have a Presentation
      • Informs your audience of what your company has to offer.
      • If done correctly, attendees will have an increased interest in your products or services.
      • It will weed out the people who aren’t interested from the ones who want to become new customers.
    • Rules to Remember for Presentations
      • Attendees have small attention spans, so keep it short (no more than 4 or 5 minutes).
      • Make it entertaining while relaying your information.
      • Have a visual aid, such as a power point presentation to make the info easier to remember.
      • If your audience wants a copy of the presentation, offer to email them a copy of the power point presentation.
    • Why use Trade Show Flooring
      • Event floors are normally hard concrete that can be painful to stand on for long periods of time.
      • Flooring offers extra padding, while still having a professional look.
    • Tips When Using Flooring
      • Print your logo on it for a memorable, eye-catching look.
      • Use bold colors that will stand out while still complimenting the colors used in your trade show booth.
    • Why Trade Show Graphics are Important
      • They are normally the first thing attendees will notice about your display system.
      • Graphics can either draw in a crowd or repel people from your booth if they aren’t done correctly.
    • How to Create Successful Graphics
      • Keep it simple: one or two large photos and no more than two short sentences
      • The font should be large and easy to read (Arial is a popular font used).
      • Your logo and company’s contact information should be easy to see.
      • Attendees should be able to tell what your business does just by looking at the graphics.
    • Need More Trade Show Tips?
      • Follow us on Twitter
      • “Like” us on Facebook
      • Check out Smash Hit Displays’ Blog