China is the world's largest and fastest growing mobile and gaming market with over 250 mobile gamers. Given high market entry barriers (technical, cultural, regulatory, and trust) what does it take to monetize your game in China and how do you take on the pirates? Welcome to a world where there is no Facebook, Twitter, or YouTube, a world where there are 400+ app stores. With 538+ million Chinese people online, who is really “behind” the “Great firewall of China?
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