The 3 C's of Successful Content Marketing


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Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.

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The 3 C's of Successful Content Marketing

  1. 1. The 3 C’s of Successful Content Marketing
  2. 2. What is content marketing? “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.” Source - Content Marketing Institute
  3. 3. The 3 C’s of Successful Content Marketing Create - Curate - Circulate
  4. 4. Create Quality content
  5. 5. Create - Have a goal ● Have a purpose to your content ● Creating content for the sake of creating content is a waste of your readers time and yours ● Your content marketing goal should align with your overall marketing goal
  6. 6. Create - Give your visitors what they want ● Understand your audience and what they want to know ● Present valuable information in an easily consumable way ● If someone emailed you the content you just created, would you be grateful?
  7. 7. Create - Offer what no one else can ● Readers aren’t going to just be looking for a reason to kill some time on your page ● Shed new light on a popular subject ● Utilize what differentiates your business to help differentiate your content
  8. 8. Curate Become “go-to” feed
  9. 9. Curate - Add value ● Provide extra value to content ● Simple as: ○ comb through content to find best ○ provide your perspective on content or summarize ○ share with your audience ○ become “go-to” feed for industry news and tips
  10. 10. Curate - Build connections ● Give credit to where credit is due ● Start engagement on social media ○ ReTweet, Like, Share others content to build connection ○ Reach out on Linkedin ● Build mutually beneficial relationships
  11. 11. Curate - Save time ● Narrow down content from numerous sources to only most relevant and valuable ● Save your audience time by offering one location to find all the news they want to see on your topic ● Sharing too much unwanted content isn't beneficial for you or your audience
  12. 12. Circulate Get your content seen
  13. 13. Circulate - Share via many channels ● More places you share your content, the more opportunities people have to find it ● Your blog and social networks are a good starting point ● Each network has a different emphasis - this allows you to share content in different ways
  14. 14. Circulate - Share multiple times ● Share content with different messaging ● Share content at various times ● Experiment with different combinations of timing and messaging to optimize your shares for maximum impressions and impact
  15. 15. Circulate - Share via multiple forms ● Don’t limit content for just one format ○ Example: this slideshow was originally a blog post I wrote ● People have preferences on how they like consume information ● You produce more content without requiring as much time
  16. 16. Image credits Smartimage gratefully acknowledges the following photographers for sharing their original works via flickr & the Creative Commons license. Slide Flickr Username 5 cliff1066 6 highersights 10 nickweinrauch 13 AlbinoFlea 14 Move The Clouds
  17. 17. Check out Smartimage is the simple way to centralize and share your visual content.