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Social Commerce 101  - From Conversations to Sales
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Social Commerce 101 - From Conversations to Sales

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An overview of social commerce …

An overview of social commerce
How the traditional purchase funnel has changed
The basic elements of your social commerce toolkit
How to use social commerce to generate prospects, convert buyers and harness brand advocates
Five things you can do today to kick start your social commerce efforts

Published in Business , Technology
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Transcript

  • 1. Social Commerce 101: From Conversations to Sales#soco101
  • 2. What We’ll Cover• Social commerce: what is it?• The purchase funnel: then and now• Your social commerce toolkit• How to use social commerce to drive business and buzz• Five things you can do today#soco101
  • 3. Digital Strategists by Day, Masked Avengers by Night Diane Walter John Cilli @walterama @cilli#soco101
  • 4. #soco101
  • 5. What is Social Commerce?#soco101
  • 6. New truths for brands:• Talking at consumers is no longer an option• Must provide a forum for conversation• Authentic participation drives advocacy#soco101
  • 7. #soco101
  • 8. Mobile is Key:#soco101
  • 9. #soco101
  • 10. Mobile Aids Shopping:#soco101
  • 11. People Trust People…Not Brands#soco101
  • 12. Zero Moment of Truth:#soco101
  • 13. #soco101
  • 14. Media Ain’t What it Used to Be: Earned Earned Owned Paid Paid Owned 2009 2012#soco101
  • 15. Old-School Purchase Funnel#soco101
  • 16. You’ve Got to Earn it, Baby#soco101
  • 17. Content and Social Marketing’s Impact#soco101
  • 18. The Social Commerce Funnel PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS / ADVOCACY SOCIAL SHARING IN STORE TECHNOLOGY#soco101
  • 19. Why Should You Care?• Sharing and recommendations drive sales• Socially engaged consumers spend more#soco101
  • 20. The Basic Social Commerce Toolkit:• Product• Platforms• Participation#soco101
  • 21. Case Study: NoseFrida the Snotsucker#soco101
  • 22. Case Study: ModCloth#soco101
  • 23. #soco101
  • 24. Product PlatformsCase Study: Stitchagram Participation = EARNED MEDIA#soco101
  • 25. ways to get started today#soco101
  • 26. Listen#soco101
  • 27. Strategize#soco101
  • 28. Mobilize#soco101
  • 29. Review-ize#soco101
  • 30. Socialize#soco101
  • 31. Questions?#soco101