How to Explain Gamification To Your BossPresentation Transcript
How to explainGamification to your boss
What is gamification?Why does it work?Can it work for us?
What is it?Gamification applies game mechanics and game thinking to drive engagement and solve problems
What is it? How we make things in the Gamification world (non-game activities) more engagingAdvergaming/ARG Games created specifically for marketing purposes Games Games we play as kids and adults
What is it? How we make things in the world (non-game activities) more engaging (Business goals helped by game mechanics)(game mechanics)(actual games) Games created specifically for marketing purposes (entertainment with a business goal) Games we play as kids and adults (mostly entertainment)
Why does it work?Game mechanics satisfy human desires
Why does it work? Graphic: Bunchball.com
Can it work for us?Customer acquisitionCustomer retention/loyaltyWebsite engagementCreative brainstorming Recruitment Strategic planning Product innovation Team building
Can it work for us?e = Engagement Recency Frequency Duration Virality Ratings
Michael Weldon