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Brunner Vine POV

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Everything you need to know about how brands can use Vine, in 7 quick slides.

Everything you need to know about how brands can use Vine, in 7 quick slides.

Published in: Technology

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Transcript

  • 1. Brunner POV: Vine 2/12/13
  • 2. What is Vine?Recently acquired by Twitter, Vine is an iOS app that allows users to create 6-secondvideo loops that can be embedded directly into Twitter posts. "Posts on Vine are about abbreviation -- the shortened form of something larger. Theyre little windows into the people, settings, ideas and objects that make up your life. Theyre quirky, and we think thats part of what makes them so special.“ - Vine Blog
  • 3. Show Me a Vine!Okay! Click to view:
  • 4. Vinepeek: fun, but NSFWVinepeek is a real-time stream of all new Vines as they’re posted. Close your officedoor (or put on headphones) and watch the world in 6-second bites:
  • 5. What’s it Good For?Brands can use Vine to quickly create bite-sized videos that are sharable across socialproperties (currently, Twitter and Facebook – more networks coming soon.)Pros:• It’s fast: Brands can leverage trending news and topics to create timely video content that feels very authentic. Can quickly create serial episodes to tell a longer story.• It’s (almost) free: All it takes is an iPhone and a little bit of time.• It’s on trend: The majority of US smartphone users crave video content:
  • 6. Where’s the Bad?Cons:• It’s short: It’s hard to tell a good story in 6 seconds (but it can be done)• It’s only available on iPhone: If you’re not on iOS, you’re out of luck for now.• It’s (potentially) naughty: The App Store recently gave Vine a 17+ age restriction to download due to quick adoption by adult content sites, limiting the potential user base to those 17 and older.
  • 7. So What? • Vine offers brands a quick way to dip a toe into video content creation. Think product sneak previews, behind-the- scenes info, funny vignettes, and how- to’s. • Sharing Vines related to your product category / lifestyle can further engage your social media fan base. • Encouraging fans to post their own Vines with a branded hashtag will build the brand’s video assets and encourage sharing.
  • 8. Recommended Reading: See How other Brands Use VineVisit the link below for a nice gallery of other brands experimenting with Vine:http://blog.hubspot.com/blog/tabid/6307/bid/34144/How-15-Real-Businesses-Are-Getting-Creative-With-Vine-for-Marketing.aspx