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Reaching Today’sTech-Minded Consumers           Presented by Susan Wagner                 Editor, Smart Retailer
www.smart-retailer.com/subscribe
Today’s Generation is        WIRED!   Nearly 4 out of 5 Internet users visit      167 million American    social network...
How Business Are Using     Technology   Bobbi Brown    has touch-    screen    televisions to    demonstrate    makeup   ...
How Business Are Using     Technology   C Wonder has    touchscreens in    dressing rooms    to allow    shoppers to    c...
How Business Are Using     Technology   Nordstrom    offers free wi-fi    in its stores so    that customers    can use t...
How Business Are Using     Technology   Apple has used    mobile check-    out devices for    years
How Business Are Using     Technology   Grocery stores    have been    installing videos    at checkout to    show news a...
How Business Are Using     Technology   Dominos has been    using SMS text-    message marketing    since 2009
How Business Are Using     Technology   Starbucks uses    FourSquare to    market and offer    specials at all its    store
How Business Are Using     Technology   Walgreens uses    location-based    marketing to scan    for GPS signals    when ...
How Business Are Using     Technology   Best Buy uses QR    codes on all its    shelf-talkers for    customers to get    ...
How Business Are Using     Technology   Levis offers Find    Your Curve tool on    its website to help    you find the pe...
Now
Improve YourE-mail Marketing   Gather emails through    surveys, check-out,    lists, Facebook plug-ins,    Constant Cont...
Spruce Up Your Social Media   Set up a Facebook page       Design an appealing Timeline photo       Hold contests to in...
Spruce Up Your Social Media   Consider a Pinterest Account       Showcase merchandise in different        categories    ...
Create an Engaging Website   Maintain your brand and image   Keep the site clean and easy to navigate   Add how-to vide...
Build Your Online Presence   Claim your business on    Yahoo Local, Yelp,    Google Plus, Facebook    Places, etc.   Rev...
Incorporate QR Codes   Use QR codes to gather    emails, sell when you    can’t, provide more info   Explain on signage ...
Consider Mobile Marketing   Set up a FourSquare    account and create    specials   Create a Facebook place    and start...
Add Video In-Store   Use a digital picture frame to    show different ways the    product can be used   Show a video of ...
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Reaching Today's Tech-Minded Consumers

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Transcript of " Reaching Today's Tech-Minded Consumers"

  1. 1. Reaching Today’sTech-Minded Consumers Presented by Susan Wagner Editor, Smart Retailer
  2. 2. www.smart-retailer.com/subscribe
  3. 3. Today’s Generation is WIRED! Nearly 4 out of 5 Internet users visit  167 million American social networks consumers will shop online in 28% of all American adults use 2012; 192 million by 2016 mobile or social location-based  500,000 merchants are on services FourSquare 30% of tablet owners have used  67% of retailers use Facebook their device to shop online to drive traffic to their e- 48% of American adults use a smart commerce sites phone  The top three brands on 25% of smart phone users have Facebook all sell directly used their phone to shop online through Facebook; 50,000 have opened an f-store with 11% of people say they would buy Payvment something that’s only offered through Facebook
  4. 4. How Business Are Using Technology Bobbi Brown has touch- screen televisions to demonstrate makeup applications
  5. 5. How Business Are Using Technology C Wonder has touchscreens in dressing rooms to allow shoppers to customize the ambience of the room
  6. 6. How Business Are Using Technology Nordstrom offers free wi-fi in its stores so that customers can use the Nordstrom app anyplace in the store
  7. 7. How Business Are Using Technology Apple has used mobile check- out devices for years
  8. 8. How Business Are Using Technology Grocery stores have been installing videos at checkout to show news and promote specials
  9. 9. How Business Are Using Technology Dominos has been using SMS text- message marketing since 2009
  10. 10. How Business Are Using Technology Starbucks uses FourSquare to market and offer specials at all its store
  11. 11. How Business Are Using Technology Walgreens uses location-based marketing to scan for GPS signals when someone checks in near them and then tweets a coupon to the customer
  12. 12. How Business Are Using Technology Best Buy uses QR codes on all its shelf-talkers for customers to get more information on the products
  13. 13. How Business Are Using Technology Levis offers Find Your Curve tool on its website to help you find the perfect fitting pair of jeans
  14. 14. Now
  15. 15. Improve YourE-mail Marketing Gather emails through surveys, check-out, lists, Facebook plug-ins, Constant Contact, MailChimp Separate your database to focus your marketing Make emails worth it Maintain your brand Use best practices: opt- outs, limited mailings Use strong subject lines
  16. 16. Spruce Up Your Social Media Set up a Facebook page  Design an appealing Timeline photo  Hold contests to increase interaction  Gather emails through apps  Don’t just sell but build relationships; engage fans, post tips  Post regularly  Include photos and videos  Be personable  Share the love; Like other pages
  17. 17. Spruce Up Your Social Media Consider a Pinterest Account  Showcase merchandise in different categories  Add prices to merchandise to sell through Pinterest  Pin photos from your own website or blog  Follow others  Repin and like other pins to increase your exposure  Promote your social sites!
  18. 18. Create an Engaging Website Maintain your brand and image Keep the site clean and easy to navigate Add how-to videos and fun photos Post your phone, address and email on every page Include several calls to action: sign up for newsletter, make a purchase Install analytics, review them and make changes as needed Don’t put everything on home page Add engaging elements: Meet the Staff, Coupons, Newsletters Add a Facebook plug-in Make e-commerce easy
  19. 19. Build Your Online Presence Claim your business on Yahoo Local, Yelp, Google Plus, Facebook Places, etc. Review any online reviews Do a search for your business name and city and if it doesn’t appear in first few listings, do some SEO
  20. 20. Incorporate QR Codes Use QR codes to gather emails, sell when you can’t, provide more info Explain on signage how to use QR codes Make sure codes work QR code creators: scanlife, beetagg, kaywa
  21. 21. Consider Mobile Marketing Set up a FourSquare account and create specials Create a Facebook place and start encouraging people to check in Look into SMS marketing Promote your mobile market and offer great specials
  22. 22. Add Video In-Store Use a digital picture frame to show different ways the product can be used Show a video of how a product is made on an iPad or portable DVD player Use video to show past events Provide video screen to show custom merchandise Show video of cooking demos, how-tos
  23. 23. www.slideshare.net/Smart_Retailer
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