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 Displays—Dull to Dazzling!
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Displays—Dull to Dazzling!

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Learn the absolute musts of great displays and how to add dazzle to your displays. Plus, discover ways to incorporate signage, technology and other elements into a display to truly engage your …

Learn the absolute musts of great displays and how to add dazzle to your displays. Plus, discover ways to incorporate signage, technology and other elements into a display to truly engage your customers.

Published in: Education, Business

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Transcript

  • 1. DISPLAYSDull to Dazzling! Presented by Susan Wagner Smart Retailer Magazine
  • 2. www.smart-retailer.com/subscribe
  • 3. The Goal of a Good DisplayHighlight ProductSet the Store’s Theme and ToneCatch Your Customers’ AttentionCreate an Interesting AtmosphereMake It Easy to Buy
  • 4. A Good Display Needs…A Focal Point
  • 5. A Good Display Needs…A Focal Point
  • 6. A Good Display Needs…Height
  • 7. A Good Display Needs…Height
  • 8. A Good Display Needs…Height
  • 9. A Good Display Needs…Movement
  • 10. A Good Display Needs…Movement
  • 11. A Good Display Needs…Movement
  • 12. A Good Display Needs…A Theme
  • 13. A Good Display Needs…A Theme
  • 14. A Good Display Needs…Color
  • 15. A Good Display Needs…White Space
  • 16. NowAdd the Dazzle!
  • 17. Add Dazzle With…InterestingBackdrops
  • 18. Add Dazzle With…InterestingBackdrops
  • 19. Add Dazzle With…InterestingBackdrops
  • 20. Add Dazzle With…InterestingBackdrops
  • 21. Add Dazzle With…Great Props
  • 22. Add Dazzle With…Great Props
  • 23. Add Dazzle With…Great Props
  • 24. Add Dazzle With…Great PropsLighting
  • 25. Add Dazzle With…Great PropsLighting
  • 26. Add Dazzle With…Lighting
  • 27. Add Dazzle With…Color
  • 28. Add Dazzle With…Color
  • 29. Add Dazzle With…Color
  • 30. Add Dazzle With…Color
  • 31. Add Dazzle With…Color
  • 32. Add Dazzle With…Something Exciting
  • 33. Add Dazzle With…Something Exciting
  • 34. Add Dazzle With…Something Exciting
  • 35. Add Dazzle With…Something Exciting
  • 36. Add Dazzle With…Something Exciting
  • 37. Take a Display Beyond with… SignageTo AnnounceProducts
  • 38. Take a Display Beyond with… SignageTo IntroduceNew Products
  • 39. Take a Display Beyond with… Signage To Speak Directly to Your Customers
  • 40. Take a Display Beyond with… Signage To Speak Directly to Your Customers
  • 41. Take a Display Beyond with… Signage Encourage Sales
  • 42. Take a Display Beyond with… Signage Encourage Sales
  • 43. Take a Display Beyond with… Signage To Tell What the Product Is
  • 44. Take a Display Beyond with… Signage To Tell What the Product Is
  • 45. Take a Display Beyond with… Signage To Show a Product’s Popularity
  • 46. Take a Display Beyond with… Signage To Show a Product’s Popularity
  • 47. Take a Display Beyond with… Signage To Provide Gift Ideas
  • 48. Take a Display Beyond with… Signage To Entertain Your Customers
  • 49. Take a Display Beyond with… Signage To Entertain Your Customers
  • 50. Take a Display Beyond with… Signage To Entertain Your Customers
  • 51. Take a Display Beyond with… QR CodesTo GiveCustomersMore Info
  • 52. Take a Display Beyond with… QR Codes To Show How a Product Is Made
  • 53. Take a Display Beyond with… QR Codes To Encourage People to Interact With You
  • 54. Take a Display Beyond with… QR Codes To Give Selling or Decorating Tips
  • 55. Take a Display Beyond with… QR Codes To Promote Specials
  • 56. Take a Display Beyond with… QR Codes To Sell When You Can’t
  • 57. Take a Display Beyond with… VideoTo HelpSell byProvidingMore Info
  • 58. Take a Display Beyond with… Video To Help Sell by Demonstrating Other Options
  • 59. Take a Display Beyond with… Video To Sell Custom Merchandise
  • 60. Take a Display Beyond with… Special Displays To Highlight Certain Price Points
  • 61. Take a Display Beyond with… Special Displays To Highlight Gifts to Go
  • 62. Take a Display Beyond with… Special Displays To Showcase Local Products
  • 63. Take a Display Beyond with… Special Displays To Give a Sense of Quality
  • 64. Take a Display Beyond with… Special Displays To Promote Gift Certificates or Other Store Amenities
  • 65. Take a Display Beyond with… Special Displays To Promote Gift Certificates or Other Store Amenities
  • 66. Take a Display Beyond with… Special Displays To Highlight Gifts for Certain Customer Categories
  • 67. Take a Display Beyond with… Special Displays To Promote Contests (and build your database)
  • 68. Take a Display Beyond with… Demonstrations To Encourage Interaction with Your Employees
  • 69. Take a Display Beyond with… Demonstrations To Encourage Interaction with Your Employees
  • 70. Displays are the Powerhorse of Your Business Help Them Do Their Job!
  • 71. www.smart-retailer.com/subscribewww.facebook.com/SmartRetailerMagazinewww.slideshare.net/Smart_Retailer