15 keywords & figures to understand tablet users

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Tablet adoption has been one of the most striking phenomenon of the past 30 months. But do we really know how they are used by consumers? SmartPulse gathered 15 keywords and figures to better understand tablet usage.

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15 keywords & figures to understand tablet users

  1. 1. 15 Figures & Keywords To Understand Tablet Users
  2. 2. #1HOME 70% of consumer’s time spent with tablets occurs at home Source: Nielsen - USA
  3. 3. #2PLAYING 70% of U.S. tablet owners use their device to play gamesSource: comScore- USA
  4. 4. #3TV FRIENDLY 85% of tablet owners use their devices while in front of the television Source: Forrester Research - USA
  5. 5. #4MULTI-TASKING 40% of Hong Kong tablet owners use them while eating meal Source: GfK iPanel – Hong Kong
  6. 6. #5MULTI-EQUIPPED 20% of smartphone users own a tablet Source: comScore - USA
  7. 7. #6MULTIPLESCREENS 62% of global mobile data users now use multiple screens Source: In Mobi
  8. 8. #7VIDEO 58 Billion hours of video to be seen by U.S. tablet users on their devices in 2017 Source: TDG Consumer Research - USA
  9. 9. #8BOOKS 60% of U.S. tablet owners read books on their device Source: comScore- USA
  10. 10. #9BANKING 44% of U.S. tablet owners access their bank account from their deviceSource: comScore- USA
  11. 11. #10MUSIC 50% of U.S. tablet owners listen to music on their device Source: comScore- USA
  12. 12. #11PRIME TIME 13.9 hours spent per week by U.S. tablet users, more frequently at night from 7pm to 10pm Source: Nielsen - USA
  13. 13. #12NEWS 40% of U.S. tablet owners read newspapers and magazines on their device Source: comScore- USA
  14. 14. #13SHOPPING 39% of U.S. tablet owners use their device to buy physical goods Source: comScore - USA
  15. 15. #14SOCIAL 67% of U.S. tablet owners use their device to access social networks Source: comScore- USA
  16. 16. #15SPENDING 22% of U.S. tablet owners spend $50 or more per month from their deviceSource: ABI Research - USA
  17. 17. #16 & beyondINSIGHTS Need more insights on tablet users?We customize your market intelligence Contact us: www.smartpulse.co
  18. 18. communities - mobile - market research Meet us at Mobile World Congress 2013 in Barcelona from Feb 25th to 28th www.smartpulse.co

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