Mobile Web Design - Why a Mobile Website?

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Why businesses MUST have a Mobile Website

Why businesses MUST have a Mobile Website

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  • 1. Why a Mobile Website?© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 2. 4th Quarter Update (Oct-Dec 2011) Why A Mobile Website?© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 3. Due to the massive uptake in Smartphones and the ever increasing growth in mobile internet access… (53% penetration among Australians using the mobile web) Source: Nielsen, Feb 2011 http://au.nielsen.com/© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 4. The Mobile Web is fast becoming the dominant destination for Social Connectivity, Shopping, News and Local Information.© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 5. Mobile Internet Searches Grew by 400% in the Past Year! Source: Google Insights Mobile Movement Study and the Mobile Marketing Association, April 2011© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 6. Aussie Smartphone Users Jumped to 9.73 MILLION (Mar 2011)© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 7. Over 22 Million Australian Mobile Devices in Use© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 8. 4.2 BILLION Worldwide© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 9. In the next 18 months, Mobile internet usage will overtake Desktop internet usage globally! Source: Microsoft, August 2011© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 10. Which means more websites will be viewed on mobile devices than on PC’s.© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 11. But what do people see when they visit your website on a mobile device?© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 12. If you haven’t done so already, take a look at your website on a mobile internet browser!© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 13. How does your website look?  Does it load ok?  How long does it take to load?  Can people navigate easily?  Is the font too small?  Do flash images work at all?  How does it look on the iPhone?  How does it look on a Galaxy?  How does it look on a BlackBerry?  How does it look on the other 5,000+ mobile devices accessing the web???© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 14. Most websites work fine on a desktop computer© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 15. …or on a laptop© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 16. However the same site on a mobile device can be a frustrating user experience!© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 17. Most desktop websites were not designed to be viewed on a mobile device.  Fonts can be too small  Images are too large  Navigation is difficult  Flash simply doesn’t work  Pages load extremely slowly© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 18. Even with zoom features, your visitors will not stay if they have to “pinch” and “pull” to find what they need.© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 19. Don’t risk annoying your customers, losing them to your competition or harming your brand!© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 20. Mobile Websites Are Inevitable! If you want to properly capture the massive amount of traffic that comes from mobile devices, you must have a dedicated mobile friendly website.© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 21. Because 9 out of 10 Smartphone Users Demand Good Mobile User Experiences! Sources: Google Mobile Study and the Mobile Marketing Association© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 22. With potentially millions of customers now trying to access your website from a mobile device, it’s imperative that your business delivers what they’re looking for, quickly and easily!© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 23. …before they find a competitor who does!© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 24. So…© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 25. How do you take advantage of the Mobile movement?© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 26.  Build a mobile website that’s RELEVANT and FAST to use!  Make it EASY for people to navigate and take action easily!  Create an experience thats USEFUL and unique to mobile  Learn how customers interact with your site, then adapt your experience accordingly  Make mobile part of your day to day marketing plan© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 27. Dont have a mobile website yet?© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 28. What are you waiting for?© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 29. Mobilise your business to reach the new Smartphone consumer today!© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au
  • 30. Visit: www.AppMedia.com.au© 2011 Smart Media Innovations Pty Ltd | Mobile Web Presentation www.AppMedia.com.au