The Wonderful World of SEOSorry, it’s not quite Disney!
Life before Google … who remembers any of these?1993199419971994Launched in 1998http://www.searchenginehistory.com/
Every day stats:• Over 1 billion searches• 181 countries around the world• 146 different languages• Over 20% of all searches have local intent• 15% of all searches have never been seen beforehttp://www.google.com/competition/howgooglesearchworks.html
Googlebot crawls theweb, indexing the web pages itfinds. This information is thenstored in one of Google’s 13 datacentres dotted around the world.http://www.google.co.uk/about/datacenters/ | http://onvizi.co.uk/resources/understanding-how-google-works/
Google’s algorithm takes over 200 unique signals into accountwhen ranking web pages and delivering search results.The algorithm is constantly tweaked and improved, with around500 changes made each year.
Search results include KnowledgeGraph, news, images, video, timetables, shopping
SEO:Search Engine OptimisationMakes yourwebsite strongerand more visible
Q: Why do you need SEO?A: To make your site visible in the SERP’sSearch Engine Results Page’s142 million pages compete for “accountant”Over 85 million pages targeting “florist”Close to 95 million pages on “website design”“gifts” has 1,090,000,000 competing page resultsSo how do you compete with that?http://www.flickr.com/photos/babasteve/3136370471/
Look for less competitive keywordshttps://adwords.google.com/o/KeywordTool
Look at what people are searching for
Get the basics rightXML Sitemaphttps://www.google.com/analytics/web/ | www.google.com/webmasters/tools/
Keyword “chocolate donuts”appears in -• URL• Page title• Page description• H1 tag• Alt tag• Sprinkled throughout thecontenthttp://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
5 Actionable SEO Tips for your own website1.Do some keyword research2.Ensure you have both Google Analytics andGoogle Webmaster Tools setup correctly3.Optimise every page and blog post on yourwebsite4.Create good quality, relevant content5.Build strong, social relationships