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Tips for your small business blog
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Tips for your small business blog

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You may have heard that having a blog can benefit your business, but what if no-one reads it. This helpful slide deck will explain why having a blog is important along with giving you some ideas on …

You may have heard that having a blog can benefit your business, but what if no-one reads it. This helpful slide deck will explain why having a blog is important along with giving you some ideas on how to find interesting topics to write about and tips on how to get people reading it.

Published in: Business, Technology

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  • 1. Photo credit: joeldinda via photopin cc
  • 2. You work hard on your blog. But what happens if no-one sees it? Like the saying goes, “if a tree falls in the woods and no- one is around to hear it does it actually make any noise.” This presentation aims to help you blog smarter.
  • 3. How to ensure your small business blog makes some noise Photo credit: theparadigmshifter via photopin cc
  • 4. Why blog? • Personalise your business • Build trust • Search engines (Google) • Social media • Traffic Photo credit: WingedWolf via photopin cc
  • 5. Why blog? • Personalise your business –Gives your company a voice –Allows you to build a stronger relationship with your existing customers –Gives potential clients an insight into what they can expect from you
  • 6. Why blog? • Build trust –Demonstrate your knowledge –Express your opinions –Build credibility for you and your business
  • 7. Organic search traffic will increase over time from your blogging efforts Well written and promoted blog posts will send more traffic to your site Why blog?
  • 8. Why blog? • Social media –Blogging gives you content to share –Enables you to build relationships –Social signals are an important factor in SEO, helping to boost your visibility
  • 9. Why blog? • Traffic –Greater online visibility means more traffic to your website –More traffic means more leads –More leads = more customers
  • 10. Who is your audience If you don’t have a target, how can you figure out where to aim Photo credit: HikingArtist.com via photopin cc
  • 11. Who is your audience • Think about who you’re writing for – Existing clients – Potential customers – Industry professionals, colleagues – What jargon / terminology should you avoid • Look to create personas for your target audience – Who are they (age, job, etc.) – What are their interests (creative, sporty, travel, etc.) – How knowledgeable are they (clueless, informed, etc.)
  • 12. What to blog about Photo credit: eschipul via photopin cc
  • 13. What to blog about • Stuck for content ideas? • Use your customers / leads – FAQ’s and SAQ’s (Should Ask Questions) • Online research tools – Google Trends, Keyword Planner, UberSuggest – Social media sites • Your own website – Analytics and Webmaster Tools • Local or industry specific news & events
  • 14. Where to put your content Spread your content around the web, both near and far Photo credit: Thomas Leth-Olsen via photopin cc
  • 15. Where to put your content • Your best content is for your own blog & website • Repurpose your content – Videos on YouTube – Presentations on SlideShare (& LinkedIn) • Guest blogging • Local newspaper or magazines • Industry journals and websites
  • 16. How to promote your blog Great content deserves great promotion Photo credit: Stuck in Customs via photopin cc
  • 17. How to promote your blog • Make sure your content is well optimised for search • Use social media – Sharing networks: Twitter, Facebook, LinkedIn, etc – Discovery networks: Stumbleupon, Reddit, etc • Email direct to your contacts (newsletter) • Use forums to start a discussion and get more views for your content • Add your blog URL to your email signature
  • 18. 4 steps to smarter blogging • Target – who is your audience • Research – what content are they interested in • Location – where’s the best place to host your content • Promotion – through social media, email & more
  • 19. Smart blogging  more traffic More traffic  more potential leads More potential leads = More Customers
  • 20. To read the full story please visit: smart-local.co.uk/small-business-blog-tips/