the	  mobile	  apps	  ecosystem	                            presented	  by	  jim	  ayson	                          smart	 ...
Agenda	  •  The	  Post-­‐PC	  world	  and	  the	     move	  to	  smartphones	  •  What	  is	  an	  “App”	  •  The	  app	  ...
The	  Post-­‐PC	  World	                              Slide	  3	  
The	  PC	  World	  of	  the	  80s	  and	  90s	      PC’s,	  MS	  Windows,	  Office,	  desktop	  browsers	  	  	             ...
The	  Post-­‐PC	  World	  is	  mobile	    Smartphones	  /	  	  Tablets	  /	  Apps	                                        ...
Source:	  State	  of	  the	  Internet	  2012,	  Mary	  Meeker	                                                            ...
Source:	  Mary	  Meeker,	  Mobile	  devices	  surpassed	  PCs	  in	  2010	     Kleiner	  Perkins	                         ...
Mobile	  apps	  usage	  vs	  web	  consump[on	                                                      Slide	  8	  
Source:	  KPCB	  Internet	  Trends	  2012	     Slide	  9	  
“We	  are	  in	  the	  post	  Web	  2.0	  era”	  -­‐	  Forbes	       Web	  1.0	      •  Companies	  founded	  in	  1994-­‐...
the	  net	  today	  is	  Mobile	                                            Slide	  11	  
The	  mobile	  app	  ecosystem	                                          Slide	  12	  
Defined	  by	  Apple	  •  iPhone	  in	  2007	  (modern	  smartphone)	  •  iPad	  in	  2010	  (the	  modern	  tablet	  compu...
Apple	  defined	  the	  eco-­‐system	  hardware	          apps	           app	  store	                                     ...
Apps	  Developers	  They	  are	  crucial	  to	  the	  eco-­‐system!	                                                      ...
Other	  smartphone	  plagorms	  android	     windows	  phone	  7	     blackberry	     nokia	  belle	  (formerly	  symbian)...
Apps	  moved	  consumer	  preference	  towards	  apps	  instead	  of	  browsing	                                          ...
What	  is	  a	  mobile	  app	  today?	  •  Can	  be	  a	  na[ve	  app	     (iOS,	  Android,	  Java)	  •  Can	  be	  a	  we...
The	  App	  Economy	   Apps	  are	  the	  new	   face	  of	  the	  internet	   (complemen[ng,	  and	   some[mes	  replacin...
Foursquare	     Instagram	                                   Slide	  20	  
Twiler	  app:	  Tweetcaster	     Facebook	  mobile	     Slide	  21	  
More	  than	  25	  Billion	  apps	  downloaded	  from	  the	  Apple	  app	  store	                Inventory	  of	  almost	...
More	  than	  13	  Billion	  apps	  downloads	  from	  Android	  Market	  450,000	  apps,	  1	  Billion	  downloads	  a	  ...
Apple	  App	  sales	  •  Revenues	  of	     $5.71B	  since	     2008.	  •  Paid	  over	  $4B	  to	     developers.	  •  Ap...
How	  the	  Apps	  make	  money	   •  Business	  Models:	      –  Paid	  downloads	      –  Free	  but	  adver[ser	       ...
Temple	  Run	  Store	               Slide	  26	  
The	  Mobile	  Operator’s	  View	  •  Apps	  are	  important	     because	  they	  drive	     mobile	  internet	     usage...
AT&T	  App	  store	           AT&T	  Apps	  Center	                                        Slide	  28	  
SMART	  App	  Store	     appsmart.smart.com.ph	                                              Slide	  29	  
The	  App	  Ecosystem	  +	  Mobile	  Operator	                          Handsets	         Customers	                      ...
Mobile	  Operators	  as	  part	  of	  the	  app	  ecosystem	  Operator	  billing	  (payment	  for	  apps	  and	  items	  t...
Mobile	  operator	  app	  ecosystem	  Developer	  Community	  Programs	     Operator	  run	  app	  store	                 ...
Slide	  33	  
Slide	  34	  
Slide	  35	  
SMART	  in	  the	  app	  ecosystem	  •  APIs	  and	  tools	  for	  apps	     developers	  •  Developer	  program	  (SMART	...
SMART	  DevNet	  Videos	   TopApp,	  iCare,	  Shoephoric	                                         Slide	  37	  
IdeaSpace	                  Slide	  38	  
Slide	  39	  
Suggested	  Reading	  •  Steve	  Jobs	  	     by	  Walter	     Isaacson	                             Slide	  40	  
Suggested	  Reading	  •  The	  Mobile	     Developer’s	     Guide	  to	  the	     Galaxy	  	     	     free	  PDF	  downlo...
Slide	  42	  
Smart	  Developer	  Network:	  Online	  	  •  Smart.com.ph/developer	  •  Twiler:	  @smartdevnet	  •  E-­‐mail:	  appspart...
End	  /	  Q&A	  slideshare.net/jimayson	                                Slide	  44	  
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Smart DevNet presents: The Mobile Apps Ecosystem

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SMART DevNet's presentation on the Mobile Apps Ecosystem. The Mobile Operators have a stake in the eco-system too.

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Smart DevNet presents: The Mobile Apps Ecosystem

  1. 1. the  mobile  apps  ecosystem   presented  by  jim  ayson   smart  developer  network   Google  i/o  extended   version  1.2   Slide  1  
  2. 2. Agenda  •  The  Post-­‐PC  world  and  the   move  to  smartphones  •  What  is  an  “App”  •  The  app  economy  •  The  app  ecosystem  •  The  mobile  operator’s  view  •  The  app  ecosystem  in  the   Philippines  •  Q&A  (10  mins)   Slide  2  
  3. 3. The  Post-­‐PC  World   Slide  3  
  4. 4. The  PC  World  of  the  80s  and  90s   PC’s,  MS  Windows,  Office,  desktop  browsers       Slide  4  
  5. 5. The  Post-­‐PC  World  is  mobile   Smartphones  /    Tablets  /  Apps   Slide  5  
  6. 6. Source:  State  of  the  Internet  2012,  Mary  Meeker   Slide  6  
  7. 7. Source:  Mary  Meeker,  Mobile  devices  surpassed  PCs  in  2010   Kleiner  Perkins   Slide  7  
  8. 8. Mobile  apps  usage  vs  web  consump[on   Slide  8  
  9. 9. Source:  KPCB  Internet  Trends  2012   Slide  9  
  10. 10. “We  are  in  the  post  Web  2.0  era”  -­‐  Forbes   Web  1.0   •  Companies  founded  in  1994-­‐2001.  Portals  and  Search   engines  -­‐  Yahoo,  Google,  Amazon,  AOL,  eBay   Web  2.0   •  The  Social  Web  –  Facebook,  LinkedIn,  Groupon   Mobile   •  2010  to  the  present.  The  App  is  mainly  mobile:  Instagram,   Foursquare,  Path   Slide  10  
  11. 11. the  net  today  is  Mobile   Slide  11  
  12. 12. The  mobile  app  ecosystem   Slide  12  
  13. 13. Defined  by  Apple  •  iPhone  in  2007  (modern  smartphone)  •  iPad  in  2010  (the  modern  tablet  computer)   Slide  13  
  14. 14. Apple  defined  the  eco-­‐system  hardware   apps   app  store   Slide  14  
  15. 15. Apps  Developers  They  are  crucial  to  the  eco-­‐system!   Slide  15  
  16. 16. Other  smartphone  plagorms  android   windows  phone  7   blackberry   nokia  belle  (formerly  symbian)   Slide  16  
  17. 17. Apps  moved  consumer  preference  towards  apps  instead  of  browsing   Slide  17  
  18. 18. What  is  a  mobile  app  today?  •  Can  be  a  na[ve  app   (iOS,  Android,  Java)  •  Can  be  a  web  app   (HTML5)  •  Can  be  developed  via   HTML5  and   converted  to  a  web   widget  running     through  a  widget   run[me  (wrt).    •  Developed  in  HTML5   and  run  as  an  app  via   a  wrapper  like   Phonegap.   Slide  18  
  19. 19. The  App  Economy   Apps  are  the  new   face  of  the  internet   (complemen[ng,  and   some[mes  replacing   the  web)   Slide  19  
  20. 20. Foursquare   Instagram   Slide  20  
  21. 21. Twiler  app:  Tweetcaster   Facebook  mobile   Slide  21  
  22. 22. More  than  25  Billion  apps  downloaded  from  the  Apple  app  store   Inventory  of  almost  600,000  apps  on  Apple   Slide  22  
  23. 23. More  than  13  Billion  apps  downloads  from  Android  Market  450,000  apps,  1  Billion  downloads  a  month   Slide  23  
  24. 24. Apple  App  sales  •  Revenues  of   $5.71B  since   2008.  •  Paid  over  $4B  to   developers.  •  Apple  keeps  30%   revenue  share,   Developers  keep   70%   Slide  24  
  25. 25. How  the  Apps  make  money   •  Business  Models:   –  Paid  downloads   –  Free  but  adver[ser   supported   –  Free  but  contains   in-­‐app  payments   and  subscrip[ons   –  Revenue  share  with   app  store  owner   Slide  25  
  26. 26. Temple  Run  Store   Slide  26  
  27. 27. The  Mobile  Operator’s  View  •  Apps  are  important   because  they  drive   mobile  internet   usage.    •  More  Usage  =   Revenue  •  Mobile  operators   (like  SMART)  are   trying  to  become   part  of  the  app   ecosystem   Slide  27  
  28. 28. AT&T  App  store   AT&T  Apps  Center   Slide  28  
  29. 29. SMART  App  Store   appsmart.smart.com.ph   Slide  29  
  30. 30. The  App  Ecosystem  +  Mobile  Operator   Handsets   Customers   Apps     Operator   App  Store   Developers   Slide  30  
  31. 31. Mobile  Operators  as  part  of  the  app  ecosystem  Operator  billing  (payment  for  apps  and  items  through  load)   Revenue  Share  with   APIs  and  tools  for  developers   developers   Slide  31  
  32. 32. Mobile  operator  app  ecosystem  Developer  Community  Programs   Operator  run  app  store   Promotes  local  apps,     Allows  in-­‐app  charging   Slide  32  
  33. 33. Slide  33  
  34. 34. Slide  34  
  35. 35. Slide  35  
  36. 36. SMART  in  the  app  ecosystem  •  APIs  and  tools  for  apps   developers  •  Developer  program  (SMART   DevNet)  •  Operator  billing  (apps   payments  through  load)  •  SMART  App  Store  •  Coopera[on  with   interna[onal  telcos  through   WAC  and  GSMA  •  Assis[ng  technopreneurs   through  the  IdeaSpace   Founda[on   Slide  36  
  37. 37. SMART  DevNet  Videos   TopApp,  iCare,  Shoephoric   Slide  37  
  38. 38. IdeaSpace   Slide  38  
  39. 39. Slide  39  
  40. 40. Suggested  Reading  •  Steve  Jobs     by  Walter   Isaacson   Slide  40  
  41. 41. Suggested  Reading  •  The  Mobile   Developer’s   Guide  to  the   Galaxy       free  PDF  download   from   wipconnector.com   Slide  41  
  42. 42. Slide  42  
  43. 43. Smart  Developer  Network:  Online    •  Smart.com.ph/developer  •  Twiler:  @smartdevnet  •  E-­‐mail:  appspartner@smart.com.ph  •  Facebook  Group:     hlp://facebook.com/groups/ smartdevnet  •  Google+  and  Googlegroups…   coming  right  up!     Slide  43  
  44. 44. End  /  Q&A  slideshare.net/jimayson   Slide  44  
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