Smart DevNet presents: The Mobile Apps Ecosystem
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Smart DevNet presents: The Mobile Apps Ecosystem

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SMART DevNet's presentation on the Mobile Apps Ecosystem. The Mobile Operators have a stake in the eco-system too.

SMART DevNet's presentation on the Mobile Apps Ecosystem. The Mobile Operators have a stake in the eco-system too.

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    Smart DevNet presents: The Mobile Apps Ecosystem Smart DevNet presents: The Mobile Apps Ecosystem Presentation Transcript

    • the  mobile  apps  ecosystem   presented  by  jim  ayson   smart  developer  network   Google  i/o  extended   version  1.2   Slide  1  
    • Agenda  •  The  Post-­‐PC  world  and  the   move  to  smartphones  •  What  is  an  “App”  •  The  app  economy  •  The  app  ecosystem  •  The  mobile  operator’s  view  •  The  app  ecosystem  in  the   Philippines  •  Q&A  (10  mins)   Slide  2  
    • The  Post-­‐PC  World   Slide  3  
    • The  PC  World  of  the  80s  and  90s   PC’s,  MS  Windows,  Office,  desktop  browsers       Slide  4  
    • The  Post-­‐PC  World  is  mobile   Smartphones  /    Tablets  /  Apps   Slide  5  
    • Source:  State  of  the  Internet  2012,  Mary  Meeker   Slide  6  
    • Source:  Mary  Meeker,  Mobile  devices  surpassed  PCs  in  2010   Kleiner  Perkins   Slide  7  
    • Mobile  apps  usage  vs  web  consump[on   Slide  8  
    • Source:  KPCB  Internet  Trends  2012   Slide  9  
    • “We  are  in  the  post  Web  2.0  era”  -­‐  Forbes   Web  1.0   •  Companies  founded  in  1994-­‐2001.  Portals  and  Search   engines  -­‐  Yahoo,  Google,  Amazon,  AOL,  eBay   Web  2.0   •  The  Social  Web  –  Facebook,  LinkedIn,  Groupon   Mobile   •  2010  to  the  present.  The  App  is  mainly  mobile:  Instagram,   Foursquare,  Path   Slide  10  
    • the  net  today  is  Mobile   Slide  11  
    • The  mobile  app  ecosystem   Slide  12  
    • Defined  by  Apple  •  iPhone  in  2007  (modern  smartphone)  •  iPad  in  2010  (the  modern  tablet  computer)   Slide  13  
    • Apple  defined  the  eco-­‐system  hardware   apps   app  store   Slide  14  
    • Apps  Developers  They  are  crucial  to  the  eco-­‐system!   Slide  15  
    • Other  smartphone  plagorms  android   windows  phone  7   blackberry   nokia  belle  (formerly  symbian)   Slide  16  
    • Apps  moved  consumer  preference  towards  apps  instead  of  browsing   Slide  17  
    • What  is  a  mobile  app  today?  •  Can  be  a  na[ve  app   (iOS,  Android,  Java)  •  Can  be  a  web  app   (HTML5)  •  Can  be  developed  via   HTML5  and   converted  to  a  web   widget  running     through  a  widget   run[me  (wrt).    •  Developed  in  HTML5   and  run  as  an  app  via   a  wrapper  like   Phonegap.   Slide  18  
    • The  App  Economy   Apps  are  the  new   face  of  the  internet   (complemen[ng,  and   some[mes  replacing   the  web)   Slide  19  
    • Foursquare   Instagram   Slide  20  
    • Twiler  app:  Tweetcaster   Facebook  mobile   Slide  21  
    • More  than  25  Billion  apps  downloaded  from  the  Apple  app  store   Inventory  of  almost  600,000  apps  on  Apple   Slide  22  
    • More  than  13  Billion  apps  downloads  from  Android  Market  450,000  apps,  1  Billion  downloads  a  month   Slide  23  
    • Apple  App  sales  •  Revenues  of   $5.71B  since   2008.  •  Paid  over  $4B  to   developers.  •  Apple  keeps  30%   revenue  share,   Developers  keep   70%   Slide  24  
    • How  the  Apps  make  money   •  Business  Models:   –  Paid  downloads   –  Free  but  adver[ser   supported   –  Free  but  contains   in-­‐app  payments   and  subscrip[ons   –  Revenue  share  with   app  store  owner   Slide  25  
    • Temple  Run  Store   Slide  26  
    • The  Mobile  Operator’s  View  •  Apps  are  important   because  they  drive   mobile  internet   usage.    •  More  Usage  =   Revenue  •  Mobile  operators   (like  SMART)  are   trying  to  become   part  of  the  app   ecosystem   Slide  27  
    • AT&T  App  store   AT&T  Apps  Center   Slide  28  
    • SMART  App  Store   appsmart.smart.com.ph   Slide  29  
    • The  App  Ecosystem  +  Mobile  Operator   Handsets   Customers   Apps     Operator   App  Store   Developers   Slide  30  
    • Mobile  Operators  as  part  of  the  app  ecosystem  Operator  billing  (payment  for  apps  and  items  through  load)   Revenue  Share  with   APIs  and  tools  for  developers   developers   Slide  31  
    • Mobile  operator  app  ecosystem  Developer  Community  Programs   Operator  run  app  store   Promotes  local  apps,     Allows  in-­‐app  charging   Slide  32  
    • Slide  33  
    • Slide  34  
    • Slide  35  
    • SMART  in  the  app  ecosystem  •  APIs  and  tools  for  apps   developers  •  Developer  program  (SMART   DevNet)  •  Operator  billing  (apps   payments  through  load)  •  SMART  App  Store  •  Coopera[on  with   interna[onal  telcos  through   WAC  and  GSMA  •  Assis[ng  technopreneurs   through  the  IdeaSpace   Founda[on   Slide  36  
    • SMART  DevNet  Videos   TopApp,  iCare,  Shoephoric   Slide  37  
    • IdeaSpace   Slide  38  
    • Slide  39  
    • Suggested  Reading  •  Steve  Jobs     by  Walter   Isaacson   Slide  40  
    • Suggested  Reading  •  The  Mobile   Developer’s   Guide  to  the   Galaxy       free  PDF  download   from   wipconnector.com   Slide  41  
    • Slide  42  
    • Smart  Developer  Network:  Online    •  Smart.com.ph/developer  •  Twiler:  @smartdevnet  •  E-­‐mail:  appspartner@smart.com.ph  •  Facebook  Group:     hlp://facebook.com/groups/ smartdevnet  •  Google+  and  Googlegroups…   coming  right  up!     Slide  43  
    • End  /  Q&A  slideshare.net/jimayson   Slide  44