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SMART DevNet presentation at IdeaSpace DLSU

SMART DevNet presentation at IdeaSpace DLSU

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IdeaSpace-DLSU Presentation IdeaSpace-DLSU Presentation Presentation Transcript

  •  and  the  mobile  apps  ecosystem   presented  by  jim  ayson   smart  developer  network   IdeaSpace  DLSU   version  1.3   Slide  1  
  • About  the  speaker  Jim  Ayson  heads  the  Partner  Management  team  at  Smart.  This  covers  technology  partners,  content  providers  and  the  developer  community.  Ques6ons?    TwiAer:  @jimayson  Facebook:  facebook.com/jimayson  Google+:  +JimAyson  Download  the  slides:  Slideshare.net/smartdevnet   Slide  2  
  • My  workmail:  jdayson@smart.com.ph   Slide  3  
  • Agenda  •  The  Post-­‐PC  world    •  What  is  an  “App”  •  The  app  economy  •  The  app  ecosystem  •  The  mobile  operator’s   view  •  SMART  Developer   Network   Slide  4  
  • The  Post-­‐PC  World   Slide  5  
  • The  PC  World  of  the  80s  and  90s   PC’s,  MS  Windows,  Office,  desktop  browsers       Slide  6  
  • The  Post-­‐PC  World  is  mobile   Smartphones  /    Tablets  /  Apps   Slide  7  
  • Source:  State  of  the  Internet  2012,  Mary  Meeker   Slide  8  
  • Source:  Mary  Meeker,  Mobile  devices  surpassed  PCs  in  2010   Kleiner  Perkins   Slide  9  
  • Mobile  apps  usage  vs  web  consumpaon   Slide  10  
  • Source:  KPCB  Internet  Trends  2012   Slide  11  
  • “We  are  in  the  post  Web  2.0  era”  –  Forbes  Magazine   Slide  12  
  • Web  1.0  to  the  present   Web  1.0   • Companies  founded  in  1994-­‐2001.  Portals  and  Search   engines  -­‐  Yahoo,  Google,  Amazon,  AOL,  eBay   Web  2.0   • The  Social  Web  –  Facebook,  LinkedIn,  Groupon   Mobile   • 2010  to  the  present.  The  age  of  the  Mobile  App  is:   Instagram,  Foursquare,  Draw  Something   Slide  13  
  • the  net  today  is  Mobile!   Slide  14  
  • The  mobile  app  ecosystem   Slide  15  
  • Defined  by  Apple  •  iPhone  in  2007  (modern  smartphone)  •  iPad  in  2010  (the  modern  tablet  computer)   Slide  16  
  • Apple  defined  the  eco-­‐system  hardware   apps   app  store   Slide  17  
  • Apps  Developers  They  are  crucial  to  the  eco-­‐system!   Slide  18  
  • Other  smartphone  plalorms  android   windows  phone  7   blackberry   nokia  belle  (formerly  symbian)   Slide  19  
  • What  is  a  mobile  app  today?  •  Can  be  a  naave  app  (iOS,   Android,  Java,  WP)    •  Can  be  a  web  app  (HTML5)    •  Can  be  developed  via  HTML5   and  converted  to  a  web   widget  running    through  a   widget  runame  (wrt).      •  Developed  in  HTML5  and  run   like  a  naave  app  via  a   wrapper  like  Phonegap.   Slide  20  
  • The  App  Economy   Apps  are  the  new   face  of  the  internet   (complemenang,  and   someames  replacing   the  web)   Slide  21  
  • Foursquare   Instagram   Slide  22  
  • TwiAer  app:  Tweetcaster   Facebook  mobile   Slide  23  
  • More  than  25  Billion  apps  downloaded  from  the  Apple  app  store   Inventory  of  almost  600,000  apps  on  Apple   Slide  24  
  • More  than  20  Billion  apps  installs  from  Google  Play  (Android  Market)  600,000  apps,  1  Billion  downloads  a  month,  on  400M  Android  Devices      Source:  Google  I/O  2012  -­‐  June  27,  2012   Slide  25  
  • Apple  App  business  •  Sales  Revenues   of  $5.71B  since   2008.  •  Paid  over  $4B  to   developers.   (70-­‐30  revenue   share)   Slide  26  
  • How  the  Apps  make  money   •  Business  Models:   –  Paid  downloads   –  Free  but  adveraser   supported   –  Free  but  contains   in-­‐app  payments   and  subscripaons   Slide  27  
  • Temple  Run  Store   Slide  28  
  • The  Mobile  Operator’s  View  •  Apps  are  important   because  they  drive   mobile  internet   usage.    •  More  Usage  =   Revenue  •  Mobile  operators   (like  SMART)  are   trying  to  become   part  of  the  app   ecosystem   Slide  29  
  • AT&T  App  store   AT&T  Apps  Center   Slide  30  
  • SMART  App  Store   appsmart.smart.com.ph   Slide  31  
  • The  App  Ecosystem  +  Mobile  Operator   Handsets   Customers   Apps     Operator   App  Store   Developers   Slide  32  
  • Mobile  Operators  as  part  of  the  app  ecosystem  Operator  billing  (payment  for  apps  and  items  through  load)   Revenue  Share  with   APIs  and  tools  for  developers   developers   Slide  33  
  • Mobile  operator  app  ecosystem  Developer  Community  Programs   Operator  run  app  store   Promotes  local  apps,     Allows  in-­‐app  charging   Slide  34  
  • Slide  35  
  • Slide  36  
  • SMART  in  the  app  ecosystem  •  APIs  and  tools  for  apps   developers  •  Developer  program    •  Operator  billing  (apps   payments  through  load)  •  App  Store  •  Cooperaaon  with   internaaonal  telcos   through  WAC  and  GSMA  •  Assisang  technopreneurs   through  IdeaSpace   Foundaaon   Slide  37  
  • SMART  DevNet  •  We  provide  speakers  &  sponsorships  for   external  developer  events  (big  or  small!)    •  We  organize  developer  events,  hackathons  &   meetups  •  We  educate  devs  about  SMART  technologies   (APIs  and  other  Dev  Tools)  •  We  assist  developers  to  do  business  with   SMART    •  We  run  a  community:  the  developer  network   Slide  38  
  • Visit  the  Smart  Developer  Network  Online    •  Smart.com.ph/developer  •  TwiAer:  @smartdevnet  •  E-­‐mail  inquiries:  appspartner@smart.com.ph  •  Facebook  Group:     hAp://facebook.com/groups/smartdevnet  •  Google+  and  Google  groups…  coming  right  up!     Slide  39  
  • IdeaSpace   Slide  40  
  • Slide  41  
  • Suggested  Reading  •  Steve  Jobs     by  Walter   Isaacson   Slide  42  
  • Suggested  Reading  •  free  PDF   download  from   wipconnector.co m   Slide  43  
  • Slide  44  
  • Op6onal:  SMART  DevNet  Videos   TopApp,  iCare,  Shoephoric   Slide  45  
  • End  /  Q&A  slideshare.net/smartdevnet   Slide  46