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Enriching the Aviation Week Intelligence Network

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Presentation by Mike Lavitt, Director, Editorial & Online Production, Aviation Week/McGraw-Hill, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

Presentation by Mike Lavitt, Director, Editorial & Online Production, Aviation Week/McGraw-Hill, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

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    Enriching the Aviation Week Intelligence Network Enriching the Aviation Week Intelligence Network Presentation Transcript

    • Enriching the Aviation Week Intelligence Network October 19, 2010 Mike Lavitt Director, Editorial & Online Production
    • How Aviation Week Used To Present Its Brands
    • AWIN: Paid Premium Content In 2010
      • Brands are still important
      • Market-focused Channels are vital
      • The real value is how we integrate and link content
      • Helping our customers find the information they need
    • Content Agility & Digital Transformation
      • Text Mining is one of the core technologies in Aviation Week’s digital transformation strategy
      • Content enrichment is used to enhance content agility across McGraw-Hill’s Information & Media segment
        • Reducing manual tagging and categorization
        • Increasing efficiency and consistency
        • Linking domain specific content
        • Mining semi-structured and un-structured content
        • Increasing website stickiness and customer retention
        • Improving navigation and information discovery with deeper meta data
        • Enabling topic pages and providing richer customer experiences.
    • How We Use TEMIS To Enrich AWIN Content
      • Entities are classified in two broad classes:
      • Organizations
      • Programs
    • Organization Links Go To Database Listings
      • World Aerospace Database
      • 21,000 organizations
      • 69,000 personnel
      • 150,000 products and services
    • Program Links Go To Program Profile Pages
      • F-35 Joint Strike Fighter Program:
      • 2,900+ Articles
      • 300+ Suppliers
      • System Specifications
      • Coming In 2011:
      • Fleet Listings
    • How We Did It On AWIN
      • Luxid® Information Analytics can tell you what organizations are mentioned most frequently.
      • Set reasonable expectations
      • Leveraged two internal resources and TEMIS expert to build Skill Cartridge™
      • Need adequate resourcing to build rules using regular expressions and variants
    • What’s Next?
      • Develop taxonomies that will build greater value
      • Mine our own content to find and update organizational data
      • Add more people to database and make them easier to find
      • Use Luxid® to expand on the 60 aircraft/engine programs we now track
      • Your ideas …
      Credit: MARK GREENBERG/VIRGIN GALACTIC
    • Thank you. Michael O. Lavitt Director, Editorial & Online Production Aviation Week 2 Penn Plaza New York, NY 10011 (212) 904-6782 [email_address]