Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

A Brief History of Content

  • 777 views
Uploaded on

Presentation by John Blossom, Shore Communications, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

Presentation by John Blossom, Shore Communications, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
777
On Slideshare
777
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 13 January 2000

Transcript

  • 1. A BRIEF HISTORY OF CONTENT John Blossom, President, Shore Communications Inc. 19 October 2010
  • 2. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 3. 19 October 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 4. A Brief History of Content
    • What it is
    • Where it came from
    • Where it is today
    • Where it is going
    • The role of SmartContent
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 5. What is Content?
    • Content is information and experiences that give value to audiences in specific contexts .
    • If people don’t value it, it’s not content!
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Isabelle Trocheris/David Giovannoni
  • 6. In the Beginning: Storytelling
    • Communication with peers, trusted leaders
    • Community experience as the value point
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 7. Then Came Property…
    • Capturing complex social interactions
      • Trusting objects to organize human relations
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 8. Publishing Created Civilizations…
    • “ The DNA of society” – enabling large groups to act as a social organism
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 9. Destroyed Civilizations…
    • Highly centralized control of inflexible publishing limited adaptation to new circumstances
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 10. And Preserved Civilizations…
    • Content for the few
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 11. Then Came Cheaper Production…
    • Content that could be shared widely increased literacy
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 12. And Content Started Moving Back… 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 13. … To Where it Came From. Sort of. 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 14. To Publish is to be Human 19 October 2010
  • 15. Reclaiming Humankind’s Heritage 19 October 2010
  • 16. Using Social Structure Profitably 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 17. The New DNA of Publishing
    • Rapid contextualization of environment & social influence
      • Semantics
      • Analytics
      • Languages
      • Sensors
      • Gestures
    • Context for any input from any network on any device
    • Flexible, responsive societies
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 18. SmartContent Makes Complex Context Simple 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 19. Chasing the Mammoth: Context is All 19 October 2010 Source: Dr. Silvia Helena Cardoso
  • 20. Our Next Great Civilization?
    • Adapting to rapid environment shifts
    • Pervasive sensors
    • Organic computing
    • Learning how to be global and tribal simultaneously
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Doc Searls
  • 21. From Machines to Global Organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 22. For the Panel…
    • What is the big problem that you’re trying to solve?
    • How does SmartContent help you to solve it?
    • Where is SmartContent bringing us?
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 23. For Follow-Up…
    • PHONE
      • 203.293.8511
    • EMAIL
      • [email_address]
    • WEB
      • shore.com
      • contentblogger.com
      • contentnation.com
    • TWITTER
      • @jblossom
    • POST
      • John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
    24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
  • 24. About Shore
    • Content Marketing Strategists
      • Enhance your strategies for publishing and content technology products and services in enterprise and media markets
    • We provide:
      • Market research, intelligence and analysis
      • Marketing strategy review and advice
      • Go-to-market content and services
    • Recognized:
      • 2004, 2005 EContent Magazine “100 Companies that Matter Most”
      • 2007 CODiE – Best Media Blog
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Web: shore.com