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A Brief History of Content

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Presentation by John Blossom, Shore Communications, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

Presentation by John Blossom, Shore Communications, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

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  • 13 January 2000

A Brief History of Content A Brief History of Content Presentation Transcript

  • A BRIEF HISTORY OF CONTENT John Blossom, President, Shore Communications Inc. 19 October 2010
  • 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 19 October 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • A Brief History of Content
    • What it is
    • Where it came from
    • Where it is today
    • Where it is going
    • The role of SmartContent
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • What is Content?
    • Content is information and experiences that give value to audiences in specific contexts .
    • If people don’t value it, it’s not content!
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Isabelle Trocheris/David Giovannoni
  • In the Beginning: Storytelling
    • Communication with peers, trusted leaders
    • Community experience as the value point
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • Then Came Property…
    • Capturing complex social interactions
      • Trusting objects to organize human relations
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • Publishing Created Civilizations…
    • “ The DNA of society” – enabling large groups to act as a social organism
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • Destroyed Civilizations…
    • Highly centralized control of inflexible publishing limited adaptation to new circumstances
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • And Preserved Civilizations…
    • Content for the few
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • Then Came Cheaper Production…
    • Content that could be shared widely increased literacy
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • And Content Started Moving Back… 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • … To Where it Came From. Sort of. 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • To Publish is to be Human 19 October 2010
  • Reclaiming Humankind’s Heritage 19 October 2010
  • Using Social Structure Profitably 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The New DNA of Publishing
    • Rapid contextualization of environment & social influence
      • Semantics
      • Analytics
      • Languages
      • Sensors
      • Gestures
    • Context for any input from any network on any device
    • Flexible, responsive societies
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • SmartContent Makes Complex Context Simple 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • Chasing the Mammoth: Context is All 19 October 2010 Source: Dr. Silvia Helena Cardoso
  • Our Next Great Civilization?
    • Adapting to rapid environment shifts
    • Pervasive sensors
    • Organic computing
    • Learning how to be global and tribal simultaneously
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Doc Searls
  • From Machines to Global Organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • For the Panel…
    • What is the big problem that you’re trying to solve?
    • How does SmartContent help you to solve it?
    • Where is SmartContent bringing us?
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • For Follow-Up…
    • PHONE
      • 203.293.8511
    • EMAIL
      • [email_address]
    • WEB
      • shore.com
      • contentblogger.com
      • contentnation.com
    • TWITTER
      • @jblossom
    • POST
      • John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
    24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
  • About Shore
    • Content Marketing Strategists
      • Enhance your strategies for publishing and content technology products and services in enterprise and media markets
    • We provide:
      • Market research, intelligence and analysis
      • Marketing strategy review and advice
      • Go-to-market content and services
    • Recognized:
      • 2004, 2005 EContent Magazine “100 Companies that Matter Most”
      • 2007 CODiE – Best Media Blog
    19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Web: shore.com