Your SlideShare is downloading. ×
0
A BRIEF HISTORY OF
CONTENT
John Blossom, President, Shore
Communications Inc.
19 October 2010
28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED 2
19 October 2010
Copyright © 2009 Shore Communications Inc. - All Rights Reserved
3
A Brief History of Content
 What it is
 Where it came from
 Where it is today
 Where it is going
 The role of SmartCo...
What is Content?
 Content is information and experiences that
give value to audiences in specific contexts.
 If people d...
In the Beginning: Storytelling
 Communication with peers, trusted leaders
 Community experience as the value point
19 Oc...
Then Came Property…
 Capturing complex social interactions
 Trusting objects to organize human relations
19 October 2010...
Publishing Created
Civilizations…
 “The DNA of society” – enabling large groups
to act as a social organism
19 October 20...
Destroyed Civilizations…
 Highly centralized control of inflexible
publishing limited adaptation to new
circumstances
19 ...
And Preserved Civilizations…
 Content for the few
19 October 2010
Copyright © 1999-2010 Shore Communications Inc. - All R...
Then Came Cheaper
Production…
 Content that could be shared widely increased
literacy
19 October 2010
Copyright © 1999-20...
And Content Started Moving
Back…
19 October 2010
Copyright © 1999-2010 Shore Communications Inc. - All Rights
Reserved
12
…To Where it Came From. Sort
of.
19 October 2010
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
13
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
To Publish is to be Human
19 October 2010
14
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
Reclaiming Humankind’s
Heritage
19 October 2010
15
Using Social Structure Profitably
19 October 2010
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
16
The New DNA of Publishing
 Rapid contextualization of
environment & social
influence
 Semantics
 Analytics
 Languages
...
SmartContent Makes Complex
Context Simple
19 October 2010
Copyright © 1999-2010 Shore Communications Inc. - All Rights Res...
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
Chasing the Mammoth: Context
is All
19 October 2010
...
Our Next Great Civilization?
 Adapting to rapid
environment shifts
 Pervasive sensors
 Organic computing
 Learning how...
From Machines to Global
Organism
19 October 2010
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
21
For the Panel…
 What is the big problem that you’re trying to
solve?
 How does SmartContent help you to solve it?
 Wher...
24 September 2010
Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED 23
For Follow-Up…
 PHONE
 203.293....
About Shore
 Content Marketing Strategists
 Enhance your strategies for publishing
and content technology products and
s...
Upcoming SlideShare
Loading in...5
×

A Brief History of Content

627

Published on

Presentation by John Blossom, Shore Communications, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

Published in: Business, Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
627
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "A Brief History of Content"

  1. 1. A BRIEF HISTORY OF CONTENT John Blossom, President, Shore Communications Inc. 19 October 2010
  2. 2. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED 2
  3. 3. 19 October 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 3
  4. 4. A Brief History of Content  What it is  Where it came from  Where it is today  Where it is going  The role of SmartContent 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 4
  5. 5. What is Content?  Content is information and experiences that give value to audiences in specific contexts.  If people don’t value it, it’s not content! 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 5 Source: Isabelle Trocheris/David Giovannoni
  6. 6. In the Beginning: Storytelling  Communication with peers, trusted leaders  Community experience as the value point 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 6
  7. 7. Then Came Property…  Capturing complex social interactions  Trusting objects to organize human relations 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 7
  8. 8. Publishing Created Civilizations…  “The DNA of society” – enabling large groups to act as a social organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 8
  9. 9. Destroyed Civilizations…  Highly centralized control of inflexible publishing limited adaptation to new circumstances 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 9
  10. 10. And Preserved Civilizations…  Content for the few 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 10
  11. 11. Then Came Cheaper Production…  Content that could be shared widely increased literacy 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 11
  12. 12. And Content Started Moving Back… 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 12
  13. 13. …To Where it Came From. Sort of. 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 13
  14. 14. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved To Publish is to be Human 19 October 2010 14
  15. 15. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Reclaiming Humankind’s Heritage 19 October 2010 15
  16. 16. Using Social Structure Profitably 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 16
  17. 17. The New DNA of Publishing  Rapid contextualization of environment & social influence  Semantics  Analytics  Languages  Sensors  Gestures  Context for any input from any network on any device  Flexible, responsive societies 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 17
  18. 18. SmartContent Makes Complex Context Simple 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 18
  19. 19. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Chasing the Mammoth: Context is All 19 October 2010 19 Source: Dr. Silvia Helena Cardoso
  20. 20. Our Next Great Civilization?  Adapting to rapid environment shifts  Pervasive sensors  Organic computing  Learning how to be global and tribal simultaneously 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 20 Source: Doc Searls
  21. 21. From Machines to Global Organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 21
  22. 22. For the Panel…  What is the big problem that you’re trying to solve?  How does SmartContent help you to solve it?  Where is SmartContent bringing us? 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 22
  23. 23. 24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED 23 For Follow-Up…  PHONE  203.293.8511  EMAIL  jblossom@shore.com  WEB  shore.com  contentblogger.com  contentnation.com  TWITTER  @jblossom  POST  John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
  24. 24. About Shore  Content Marketing Strategists  Enhance your strategies for publishing and content technology products and services in enterprise and media markets  We provide:  Market research, intelligence and analysis  Marketing strategy review and advice  Go-to-market content and services  Recognized:  2004, 2005 EContent Magazine “100 Companies that Matter Most”  2007 CODiE – Best Media Blog 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 24 Web: shore.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×